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What if your self-storage facility could also be your most powerful marketing tool? 

Scott Meyers sits down with CJ Strattle and Sherry Miller of On the Move to explore how branded rental trucks are redefining marketing, operations, and revenue in the storage industry. 

From CJ’s roots in the business to the company’s family-driven innovation, the conversation dives deep into turnkey solutions, competitive advantages, and why even major REITs are revisiting this “old-school” concept. 

They also share insights from the recent ISS conference, discusses trends in tech, security, and market dynamics, and gives a behind-the-scenes look at how On the Move quietly became the fourth-largest rental fleet in the U.S.—without anyone outside the industry even knowing.

WHAT TO LISTEN FOR

1:06 “Rent with me, use this truck for free” – the family legacy

4:17 Taking control: Why On the Move exists

6:19 A patented solution from CJ’s grandfather

10:54 Turnkey truck branding made simple

13:13 ISS 2025: New tech, new vendors, new energy

16:25 They sold the show truck at the show!

30:52 Think outside the truck: Monetizing ad space

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CONNECT WITH GUESTS:

CJ STRATTLE, President & CEO of On the Move

LinkedIn | Website | YouTube | Instagram

SHERRY MILLER, Director of Sales at On The Move

LinkedIn 

CONNECT WITH US

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White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.

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(410) 693-5166