Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident. 
You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic. 

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list


Jonah’s new book Magic Words: https://jonahberger.com/magic-words/


Jonah's book on Amazon https://www.amazon.co.uk/dp/0063204932


Don’t be a litterbug: https://tinyurl.com/yu73a85s


Don’t be a tosser: https://tinyurl.com/bdfdpa34


Be a litter hero: https://tinyurl.com/4726v7n4

The hidden impact of the words you use (feat Dr Jonah Berger)

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

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It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2

The speech that put a man on the moon

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

FBI hostage negotiator shares his worst mistakes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

10 pricing tips from 10 pricing experts

In today’s episode of Nudge, Rory Sutherland explains:

When to tell smokers to quit smoking 
How to double McDonald’s orders 
Ways to make Londoners recycle 
Why pensions schemes are broken 
How to make high earners pay more tax

You won’t want to miss this. 
(Warning this episode contains explicit language).

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

The hidden impact of the words you use (feat Dr Jonah Berger)

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