The HighLevel Experience

98 - Why Embracing HighLevel as Your Core Platform Boosts Client Trust

Vit brings back returning guest Michael Reimer, retired firefighter turned automation architect and founder of CRM Pros, to unpack HighLevel's rapid evolution into an AI-powered operating system and what that means for agencies right now. From Voice AI and Conversational AI to AI Studio and the soon-to-be-upgraded Agent Studio, Michael shares what's shipping, what's coming, and how to convert these capabilities into client wins. He breaks down his battle-tested framework for building reliable Voice AI agents at speed, how to reduce churn with smart reporting, and a practical outreach system that turns cold prospects into warm appointments using custom demos. If you're an agency or SaaS founder looking to ride HighLevel's AI wave without the shiny-object detours, this episode is a blueprint.

Special Offer 🤩📣

Michael, a seasoned automation architect, is offering a turnkey AI prospecting system that can transform how you reach and engage clients. Here's what you get:

✅ Automated system to find local businesses, enrich data, and build custom Voice/Chat demos branded to each prospect

✅ Seamless deployment inside your HighLevel account

✅ No software subscription needed—Michael's team covers the API costs

✅ Bonus stack: Monthly marketplace gift card and access to six live community calls per week (2 technical, 2 sales-focused, 2 HighLevel feature trainings)

This is a fantastic opportunity to streamline your outreach and start converting cold prospects into warm leads with ease. 🌟

Curious to learn more? Visit https://insaneaioffer.com and mention the HighLevel Experience Podcast to unlock your listener bonus!

About Michael Reimer

Michael Reimer is a retired firefighter turned automation architect and founder of CRM Pros, based in West Palm Beach, Florida. He has built three multimillion-dollar companies, led automation projects for more than 85 businesses, and developed over 2,400 AI voice agents. Known in the HighLevel community for his practical approach to Voice AI, client implementation, and agency enablement, Michael helps agencies turn AI and automation into real-world systems that deliver results.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:01:00] HighLevel's Evolution to an AI Operating System - Discussion on HighLevel's rebranding as an AI operating system, the rapid development of AI features, and the proactive approach of HighLevel in integrating AI across the platform.
• 👉 [00:03:00] HighLevel's Development Speed and New Features - Michael talks about the fast-paced development at HighLevel, including the use of vibe coding, the introduction of new features like voice cloning, and the future potential of speech-to-speech technology.
• 👉 [00:06:00] HighLevel as the Core Platform - Vit and Michael discuss the importance of using HighLevel as the central hub for business operations, leveraging its infrastructure, and the benefits of its SOC 2 compliance.
• 👉 [00:09:00] Building Systems Around AI Agents - Michael emphasizes the importance of building systems around AI agents rather than relying solely on the agents themselves, and his approach to using a hybrid model of local and cloud-based AI models.
• 👉 [00:26:00] Voice AI Implementation and Testing Process - Michael outlines his methodology for implementing and testing Voice AI, including iterative testing, stress testing, and the importance of monitoring and adjusting based on real calls.
• 👉 [00:55:00] Proactive Service Reminders and Client Retention - Discussion on using proactive service reminders as a high-ROI use case for Voice AI, and the significance of transparent reporting to reduce client churn.
• 👉 [00:46:00] Generating First Clients and Effective Outreach - Michael shares strategies for acquiring initial clients through personal networks and effective outreach using custom demos and enriched data from Google Maps.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/why-embracing-highlevel-as-your-core-platform-boosts-client-trust
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

97 - Why Offering Fewer Features Leads to More Sales and Happier Clients

Vit sits down with Julio Roldós, an international logistics operations leader who is also a Spanish-speaking HighLevel educator, consultant, and SaaS founder. Julio shares how he pivoted from managing shipping ports to building Mercathos (his white-label HighLevel SaaS) and Mercados (his consulting brand and Spanish-speaking community), what's working across Spain and Latin America, and how localization, education, and "sell the solution, not the software" are fueling his growth.

Special Offer 🤩📣

Special offer from Julio:

- 30-day free trial of Mercathos.

- $10 wallet credit after you complete the trial and become an active subscriber.

- Free access to Ágora (Spanish community and resources).

- Complimentary 1:1 onboarding session to set up for success.

Claim the offer: highlevelexperience.com/julioroldos

About Julio Roldós

Julio Roldós is a HighLevel educator, consultant, and founder serving the Spanish-speaking market across LATAM and Spain. Originally from Uruguay and now based in Spain, Julio brings a background in international logistics, marketing automation, AI, and business systems. He is one of the first fully Spanish-language Certified Admins listed in the HighLevel directory, co-created the first Spanish course in HighLevel University, and now leads Mercathos, his white-label HighLevel SaaS, alongside Mercados and Ágora, his Spanish-speaking learning community for GHL users and business owners.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:03:00] Transition from Logistics to SaaS - Julio shares his journey from managing shipping logistics to focusing on his own project, Mercathos, and dedicating himself fully to his business.
• 👉 [00:04:00] Implementing and Offering HighLevel - Julio explains how he tested HighLevel within his own business before offering it to clients, emphasizing the importance of selling solutions rather than just software.
• 👉 [00:07:00] Generating Leads and Certified Admin Directory - Julio talks about leveraging the Certified Admin directory for lead generation and the process he uses to qualify and convert leads.
• 👉 [00:15:00] Building and Supporting a Community - Julio describes the creation of the Ágora community for Spanish-speaking users, offering educational resources and support for HighLevel users.
• 👉 [00:24:00] Localization and Payment Solutions - Discussion on the importance of localized payment solutions like Mercado Pago in South America and how it enables full HighLevel store functionality.
• 👉 [00:36:00] Pricing Strategy and Plan Structure - Julio outlines his pricing strategy with three plans, focusing on driving most clients to the Premium plan for scalability and support efficiency.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/why-offering-fewer-features-leads-to-more-sales-and-happier-clients
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

96 - Why Sticking to "Same As Last Year" Will Hurt Your Business Growth

Host Vit Muller sits down with chartered accountant and AI-forward firm owner Peter McCarroll to unpack how agencies and SaaS entrepreneurs can think more strategically about AI—without losing the human touch that keeps clients. Peter shares how he uses AI inside and around accounting platforms ("AI in the gaps") to speed up analysis, boost decision-making, and protect margins. They dig into practical guardrails for automation, a simple test to decide what to automate, and why agencies must move beyond "efficiency only" to create new, higher-margin services with AI. You'll also hear real-world workflows—from AI-assisted dashboards and pre-call analysis to AI agents that assemble client-ready newsletters by pulling from RSS feeds, Slack, and Canva.

Special Offer 🤩📣

Get "5 Questions to Ask Your Accountant About AI" (plus what to listen for in their answers) to gauge whether they're ready for what's next.

Access it here: https://theaiaccountant.ai/ask

About Peter McCarroll

Peter McCarroll is a chartered accountant (New Zealand and Canada) and founder of The AI Accountant, helping accounting firms adopt AI securely and strategically. Peter is known for being candid, tech-forward, and focused on client outcomes over outputs. He supports firms across the Western world with training, implementation, and practical AI frameworks.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:02:00] Adoption of AI in Accounting - Discussion on why accountants are slow to adopt AI, the "SALLY" mindset, and how AI is changing the traditional accounting landscape.
• 👉 [00:03:00] AI in the Gaps - Peter explains how AI is used outside core tools like Xero and QuickBooks to transform data and enhance processes, emphasizing "AI in the gaps."
• 👉 [00:04:00] Strategic Use of AI - Peter shares how AI serves as a strategic partner, helping with content creation, research, and decision-making, allowing for quicker analysis and insights.
• 👉 [00:09:00] Financial Management and Subscription Models - Discussion on managing subscription costs and the importance of aligning SOPs to prevent financial "bleed" when clients change or cancel services.
• 👉 [00:16:00] Balancing Automation and Human Touch - The importance of maintaining human interaction in professional services and using AI to automate only where it makes sense without losing client relationships.
• 👉 [00:26:00] Three Levers of AI in Business - Peter outlines the three levers of AI: efficiency, strategy, and creating new services, emphasizing the need to move beyond just efficiency.
• 👉 [00:49:00] Building AI Confidence and Security - Strategies for building AI confidence within teams, the importance of using secure, paid AI tools, and avoiding "shadow AI" to protect data integrity.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/why-sticking-to-same-as-last-year-will-hurt-your-business-growth
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

95 - The Power of a 90-Day Content Sprint to Boost Your Agency's Growth

Vit sits down with systems engineer, fitness entrepreneur, and creator Dan O'Sullivan to unpack how he turned social attention into a predictable client acquisition engine. Dan shares the strategy behind scaling an audience from 5,000 to 500,000+ in under 90 days, the 14.5M‑view post that blew up his brand, and why none of that matters without a lean backend that captures leads, nurtures conversations, and converts. They dig into human-first content vs. AI automation, how to structure a 90‑day build that pays off, and the mindset and routines that let Dan scale businesses while staying present as a dad. You'll also hear how his Ageless Movement brand serves the 40+ audience with assessment-driven coaching, a 21‑day challenge, and upcoming mobility programs for fast‑growing sports like pickleball.

About Dan O'Sullivan

Dan O'Sullivan is a systems engineer, marketer, and fitness entrepreneur who helps coaches and service businesses build true client acquisition engines. After growing an audience from 5,000 to 500,000+ in under 90 days, he doubled down on lean, scalable backends that convert attention into revenue. Dan leads two brands: Ageless Movement (assessment-led coaching for the 40+ market) and a systems/services arm that implements content engines, funnels, and HighLevel automations for real results—without sacrificing family time.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:02:00] Combining Fitness and Tech - Dan discusses his passion for fitness and how he integrates it with his tech skills to help people as they age, emphasizing the importance of movement at any age.
• 👉 [00:05:00] Building Systems for Business Efficiency - Dan explains how he applies his tech background to create systems that save time and money, drawing parallels between fitness coaching and business consulting.
• 👉 [00:20:00] The Rise of Interest Media - Dan shares his journey of growing his audience by focusing on interest media rather than social media, emphasizing the importance of engaging content that solves real problems.
• 👉 [00:24:00] The 90-Day Content Sprint - Discussion on the importance of consistency in content creation, with Dan recommending a 90-day sprint of posting videos at least three times a week to build engagement.
• 👉 [00:46:00] Human Interaction in Automation - Dan talks about the balance between using AI for efficiency and maintaining human interaction where it matters most, such as in DMs and accountability.
• 👉 [00:34:00] Phased Approach to Client Acquisition - Dan outlines his phased approach to client acquisition, starting with essential needs and gradually building complexity, ensuring clients see value and results.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/the-power-of-a-90-day-content-sprint-to-boost-your-agencys-growth
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

94 - How Selling Without Calls Revolutionized This Consultant’s Approach

Host Vit Muller sits down with James Kemp, the offers and growth strategist who walked away from the corporate grind, failed forward, and flipped the consulting model on its head. James shares how he built multiple $1–3M/year consulting businesses by rejecting traditional high-ticket, call-heavy sales—favoring clear positioning, simple delivery, and selling “on the back of a doc.” He breaks down why everything up to $10M comes down to the offer, how to compress time with AI, and why identity—and the courage to pivot—often matters more than tactics.

James also unveils Virtual JK, his AI replicant trained on his frameworks to help consultants and agencies craft high-converting offers, scale to 3k/week and then 3k/day, and eliminate friction in sales and fulfillment. Expect blunt truths, unconventional playbooks, and highly practical advice you can implement today.

About James Kemp

James Kemp is a renowned offer strategist and growth consultant who has generated $22M+ from his own offers and advised behind the scenes on some of the largest offers online. He pioneered selling via simple Google Docs, popularized weekly payment models, and today runs an ultra-lean business from Bali and New Zealand. James helps agency owners, consultants, and creators “get paid to exist” by packaging their skills into scalable offers—and now, through his AI replicant, Virtual JK, which compresses time and increases leverage for clients worldwide. Previously: led product/marketing to $121M for a daily deals company, launched and exited multiple ventures, and collaborated with leaders like Sam Ovens and Taki Moore.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:02:00] James Kemp's Journey - James shares his story from door-to-door sales in the UK to scaling a daily deals business to $121M, and eventually simplifying his business model to work just two days a week.
• 👉 [00:05:00] The Art of the Pivot - Discussion on the importance of pivoting in business, optimizing what works, and aligning it with personal life goals.
• 👉 [00:06:00] Selling on the Back of a Google Doc - James explains how he transitioned to selling offers via Google Docs instead of traditional sales calls, focusing on clear offers and weekly payments.
• 👉 [00:08:00] Identity and Business Constraints - Exploration of how business identities can create self-imposed bottlenecks and the importance of breaking free from these constraints.
• 👉 [00:10:00] Coaching vs. Consulting - James and Vit discuss the differences between coaching and consulting, and how to effectively package and monetize each.
• 👉 [00:13:00] Virtual JK and AI in Business - Introduction to Virtual JK, James' AI replicant, and how it helps scale offers and streamline business processes.
• 👉 [00:40:00] Building a Business That Supports Your Life - James emphasizes the importance of building a business that aligns with and supports the life you want to live, rather than escaping into work.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/how-selling-without-calls-revolutionized-this-consultants-approach
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

93 - The Simple Keyword Trick That Turns Comments Into Leads

Host Vit Muller sits down with AI marketing and automation specialist Nipun Syal to unpack how he scaled his SaaS and agency using AI “clones” and fully automated content engines. Nipun walks through an end-to-end workflow that turns HighLevel’s RSS changelog into daily, benefits-first video explainers and social posts without human intervention. He shares how multiple avatars, voice cloning, captions, and smart distribution keep output high and on-brand, while simple CRM automations turn comments into leads. They also dive into creative testing, a Facebook “threads” scheduling workflow, productizing this system for clients, and the mindset that helped Nipun place #2 in Alex Hormozi’s global launch challenge.

Special Offer 🤩📣

Nipun is offering a complimentary 30-minute 1:1 consultation for HighLevel Experience listeners to map your AI content engine or clone strategy.

- Book here: https://highlevelexperience.com/nipun

About Nipun Syal

AI marketing and automation specialist, agency and SaaS founder, and longtime HighLevel power user. He builds fully automated AI-driven content engines for both organic and paid growth, serves as a HeyGen brand ambassador, and speaks globally at events such as GHL India and AI Unleash. Ranked #2 in Alex Hormozi’s affiliate challenge, he also runs hands-on AI workshops around the world. His mission is to help agencies and small businesses scale through automation, AI, and relentless implementation.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:02:00] The Bottleneck in Content Creation - Nipun explains how founders often become bottlenecks in content creation and how AI clones can alleviate this issue by automating video production.
• 👉 [00:04:00] Workflow for Automated Content - Detailed breakdown of the workflow: HighLevel changelog RSS → Claude for copy → HeyGen avatars → ElevenLabs voice → Submagic for captions/B-roll → Slack review → HighLevel Social Planner.
• 👉 [00:09:00] Organic Lead Generation through Automation - Discussion on how using a comment keyword like “GHL” triggers automations that generate 15–20 organic leads per week.
• 👉 [00:12:00] Productizing the AI Content Engine - Nipun shares insights on packaging the AI content engine for agencies and vertical niches, including drafting content into clients’ Social Planner.
• 👉 [00:18:00] Creative Testing and Engagement Strategies - Importance of the first 3 seconds in ads, testing multiple hooks, and using data to guide creative choices.
• 👉 [00:52:00] Nipun's Journey and Mindset - Nipun talks about his journey, including his 21-day sprint to place #2 in Alex Hormozi’s affiliate challenge and the mindset that drives his success.
• 👉 [01:12:00] Final Thoughts and Special Offer - Nipun offers a complimentary 30-minute consultation for listeners and shares his final advice on implementing and staying consistent with AI strategies.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/the-simple-keyword-trick-that-turns-comments-into-leads
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

92 - Why Selling Solutions Instead of Tools Is the Key to Client Trust

Vit sits down with HighLevel and AI automation expert Steven Tann to discuss his journey from award-winning chef to building and selling a successful SaaS business. Steven shares how he increased webinar conversions with chatbots, scaled using a single snapshot, and transitioned from custom services to a lean SaaS model. They also explore AI-powered content creation, “vibe coding,” his Salesmate coaching tool, practical restaurant automation strategies, reducing churn through better onboarding, and why your story—not your tools—is what truly sells, all while Steven runs his business from a narrowboat in England.

Special Offer 🤩📣

Book a free AI/HighLevel strategy call with Steven Tann. Get actionable advice on your SaaS, onboarding, AI content engine, or sales process—no charge for the call.

Link: https://steventann.com

About GUESTNAME

Steven Tann is a HighLevel and AI automation expert, author of “You’re Selling AI Wrong (Here’s How to Fix It),” and a go-to advisor who’s helped more than 7,000 agencies.He built and sold a pure SaaS business (156+ subs), consults and coaches agencies, and runs an AI-driven content machine that publishes daily in his own tone.

Formerly an award-winning head chef in Australia, now living and traveling by narrowboat across England with his dog.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:03:00] Building Chatbots and Discovering HighLevel - Steven shares his experience with ManyChat and how he transitioned to using HighLevel for better deliverability and functionality during the shift to online events.
• 👉 [00:06:00] Scaling with a Standardized Snapshot - Discussion on how Steven used one universal snapshot to scale his agency, allowing for group training and efficient onboarding across diverse client types.
• 👉 [00:07:00] From Chef to SaaS Builder - Steven and Vit discuss their backgrounds in the culinary industry and how those experiences translate into their current roles in tech and SaaS.
• 👉 [00:13:00] Restaurant Automation and AI Opportunities - Exploring how HighLevel and AI can be leveraged to improve restaurant operations, including mobile wallet passes and in-house ordering systems.
• 👉 [00:19:00] The Power of Giving Away Knowledge - Steven talks about the value of sharing knowledge freely, a lesson he learned from Robb Bailey, and how it has shaped his approach to business and consulting.
• 👉 [00:20:00] Building and Selling a Pure SaaS Business - Insights into Steven's journey of building and selling his SaaS business, focusing on the challenges and strategies for success in a competitive market.
• 👉 [00:33:00] Leveraging AI and Automation in Business - Steven discusses his use of AI for content creation and client engagement, including his Salesmate tool and the concept of "vibe coding" for app development.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/why-selling-solutions-instead-of-tools-is-the-key-to-client-trust
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

91 - How Consistent Systems and Documentation Build Long-Term Success

Vit sits down with tattoo-industry heavyweight and tech builder Gabe Ripley to unpack what true niche depth looks like when you marry decades of domain expertise with modern SaaS, AI, and automation. From running multimillion-dollar studios and global events to building TattooNOW’s media, SEO moat, and HighLevel-based systems, Gabe shares what actually moves the needle for tattoo shops, why adoption beats features, and how to design CRM-driven experiences that turn first-time clients into lifelong fans. He also opens up about hard-earned CEO lessons, building for prickly power users, and the new wave of AI tools (Claude, n8n, Cloud Code) that let small, focused teams ship at enterprise scale.

About Gabe Ripley

With more than 25 years advancing the tattoo industry, he has built a diverse career as a studio operator, global event producer, media publisher, and educator. Originally starting as a programmer in the 1980s, he later combined his passion for technology and tattoo culture to create TattooNOW. Today, he develops HighLevel-powered SaaS, AI, and automation systems for tattoo studios and events, while also running training programs, retreats, and conventions that support artist education in both business and craft. Along the way, he has built an extensive library of business resources tailored specifically for tattoo shops, including org charts, SOPs, P&Ls, and marketing plans.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:02:00] Early Days and Transition to Tech - Gabe discusses his early days in the tattoo industry, his initial programming experiences, and how he began integrating tech into tattoo businesses.
• 👉 [00:05:00] Passion for Tattooing and Business Evolution - Gabe shares his passion for tattoos, the transformative power of tattooing, and how he evolved his business approach over the years.
• 👉 [00:09:00] HighLevel as a SaaS Backbone - Discussion on how Gabe uses HighLevel to streamline operations for tattoo studios, focusing on simplifying the user interface for better adoption.
• 👉 [00:11:00] Customizing HighLevel for Tattoo Studios - Gabe explains his approach to customizing HighLevel, including creating submenus and tailoring the platform to meet the specific needs of tattoo studios.
• 👉 [00:20:00] Real-World Workflows and Business Models - Gabe talks about the different business models he offers, from basic SaaS plans to comprehensive consulting for multi-location studios.
• 👉 [00:22:00] Leadership Lessons and Business Challenges - Gabe reflects on his experiences as a CEO, the challenges he faced in managing people, and the lessons learned from running multimillion-dollar studios.
• 👉 [00:32:00] Marketing and Client Engagement Strategies - The conversation shifts to marketing strategies for tattoo studios, emphasizing the importance of referrals, digital marketing, and creating meaningful client experiences.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/how-consistent-systems-and-documentation-build-long-term-success
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

90 - How Handling Refunds Can Make or Break Your Customer Relationships

In this episode, I sit down with Gary Capps, founder of myCRMSIM, to unpack the real journey behind building and scaling a SaaS product inside the HighLevel ecosystem.

We go beyond surface-level tactics and dive into what it actually takes to grow a business, from struggling to sell a great product, to finding product-market fit, to balancing family life while scaling fast.

This is a raw, honest conversation about business, mistakes, growth, and what really matters.

Special Offer 🤩📣

Get 25% off any plan, SMS, iMessage, WhatsApp and RCS using a promo code HLE25

Visit highlevelexperience.com/mycrmsim to take advantage of this offer.

About Gary Capps

Gary Capps is a seasoned agency owner and SaaS innovator, known for his expertise in developing SMS solutions for HighLevel users. As the founder of myCRMSIM, Gary has helped countless agencies overcome the challenges of traditional SMS platforms, providing a cost-effective and efficient alternative. His focus on innovation and customer education has positioned myCRMSIM as a leading solution in the HighLevel marketplace.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:01:00] Day-to-Day Operations Before myCRMSIM - Gary describes his agency's focus on building SaaS, database reactivations, and estimation calculators for trade services.
• 👉 [00:03:00] Challenges in Selling Estimation Calculators - Discussion on the difficulties of selling estimation tools to trade services and the challenges of convincing them of the value.
• 👉 [00:06:00] Transition to myCRMSIM - Gary explains how myCRMSIM took off, overtaking other projects, and the decision to focus on it due to market demand.
• 👉 [00:08:00] Sales Challenges and Solutions - Gary shares insights on handling sales challenges, the importance of being in the trenches, and the role of a business owner in sales.
• 👉 [00:15:00] Managing Customer Expectations and Support - Gary discusses handling customer support, managing refunds, and the importance of maintaining customer relationships.
• 👉 [00:25:00] The Importance of Human Connection in Business - Conversation about attending events, building partnerships, and the value of face-to-face interactions in a digital world.
• 👉 [00:37:00] Balancing Business and Personal Life - Gary talks about the challenges of balancing work with family life, the inspiration behind the SaaS Dads podcast, and the importance of relatable conversations among business owners.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/how-handling-refunds-can-make-or-break-your-customer-relationships
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com

89 - How Shipping Imperfect Products Quickly Leads to Faster Growth

Vit sits down with HighLevel co-founder and operator-at-heart, Robin Alex, for an inside look at HighLevel’s origin story, product philosophy, and the future of AI for agencies. Robin shares how an IT-and-ops mindset shaped his journey from running a gaming servers business and his agency Innovate Fast to co-founding HighLevel with Shaun and Varun. They unpack the “skateboard” approach to shipping, why community-led growth beat paid ads, how SaaS Mode unlocked a new model for agencies, and where HighLevel is going next with AI agents, data residency, and B2B-friendly inbox controls. Robin also opens up about founder dynamics, decision-making without silos, and why agencies will remain the critical distribution layer in the AI era.

Special Offer 🤩📣

📌 🔥 Get 30-day extended free trial of Highlevel, the software I use for my own SaaS Agency (plus $3,277 worth of bonuses that I normally only give my paying clients) https://www.gohighlevel.com/vit

About Robin Alex

Robin Alex is the co-founder of HighLevel. A systems-first operator, he began in IT infrastructure and technical operations, launched one of his first ventures hosting gaming servers, and later founded Innovate Fast, where he helped small businesses scale with smart stacks, automations, and paid media. Those trenches led to HighLevel—a platform purpose-built to turn agencies into SaaS companies—co-founded with Shaun Clark and Varun Vairavan. Robin champions fast shipping, customer closeness, and building for agency leverage.

Highlights 🔥

Key points we talked about in this pilot episode!

• 👉 [00:01:00] The Origin of HighLevel - Robin shares the story of how he met Shaun and Varun, leading to the creation of HighLevel from a two-day prototype.
• 👉 [00:12:00] Building HighLevel: The "Skateboard" Approach - Discussion on HighLevel's product philosophy of shipping fast, iterating with customers, and the importance of community-led growth.
• 👉 [00:23:00] Innovate Fast and the Duct Tape Method - Robin talks about his previous company, Innovate Fast, and how it influenced the creation of HighLevel by solving complex agency problems.
• 👉 [00:51:00] SaaS Mode and Pricing Strategy - Insights into how SaaS Mode was developed from customer behavior and the flexible pricing model that encourages agencies to evolve.
• 👉 [00:58:00] AI Integration: "With You" and "For You" - Robin explains the dual approach to AI in HighLevel, enhancing both user workflows and automating client interactions.
• 👉 [00:46:00] Community and Organic Growth - The role of community in HighLevel's growth, from Facebook chats to global events, and the power of word-of-mouth marketing.
• 👉 [01:06:00] Future Plans: Data Residency and B2B Flexibility - Discussion on upcoming features like regional data hosting, B2B-friendly inbox controls, and the strategic direction of HighLevel.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/how-shipping-imperfect-products-quickly-leads-to-faster-growth
• Authors: Vit Muller
• Copyright 2024 vitmuller.com | highlevelexperience.com