The How of Business - How to start, run, grow and exit a small business.

(rerun) How ready are you to start your first small business? Henry Lopez & David Begin discuss what motivated them to transition from successful corporate careers to business ownership, and what it takes to launch your first small business. This is an edited rerun of episode 1 of the podcast.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Small Business Trademarks and Copyrights to protect your business and intellectual property with attorney Andrea Sager. When do you need a Trademark? What is a Copyright and do you have to register it? These and many more questions answered by Andrea, who's practice focuses on the legal needs of small business owners.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Life To The Max with Entrepreneur Bryan Klein. He shares his challenging life journey and how and why he launched and grew The MAX Challenge. Bryan has been a Martial Arts Master Instructor since 1987. He is the author of "To The Max! – How I Went From Being A Fat, Sick and Tired Mess to Living a Life Filled with Success".

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

(rerun) How to develop ideas for a new small business, and to help you grow your small business. How do you come up with new business ideas? Henry Lopez & David Begin also discuss the role of creativity in the ideation process. This is an edited rerun of episode 4 of the podcast.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to have the Tough Conversations that help you grow both personally and your small business with David Wood and Henry Lopez. David shares his personal story and he introduces the Tough Conversations Blueprint and Worksheet. David believes that the tough conversations we avoid, are our doorways to confidence, success, and love.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Able to invest the time, money and energy to start your first small business? If you are not able now, then what do you need to do to get there? Starting your first small business requires considerable time, at least some money and credit, and plenty of personal energy and good health. This is the third in a series of episodes on the topic of what it takes to be ready, willing and able to start your first small business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Latest PPP and EIDL loan programs information and resources for your small business with Gerri Detweiler. Additional funding for these COVID-19 SBA programs is available starting Monday, April 27, 2020. Gerri Detweiler is a leading, nationally recognized financing and credit expert, with more than 20 years of experience.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Attain the Clarity required for personal and small business success with entrepreneur and coach Dolores Hirschmann. She is an internationally recognized strategist, Clarity coach, TEDx Organizer, Speaker and Author. Her books include "Stand out the TED Way: Be Seen & Grow Your Business" and "18 Minutes of Impact: Move Your Audience to Action the TED Way".

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers.

Show Notes Page: https://www.thehowofbusiness.com/r306-5-steps-to-naming/

Naming your business (or product or service) doesn't have to be a frustrating or purely creative guessing game. It can be a structured, repeatable process that leads to better outcomes.

In this episode, Henry Lopez chats with Brad Flowers, co-founder of Bullhorn and author of The Naming Book, about how small business owners can move from a blank page to a strong, effective business or product name.

Brad shares the five-step framework he developed after realizing that most naming advice either tells stories or opinions but doesn't actually help you generate names. Henry and Brad explore how to establish clear criteria, generate a large volume of ideas, and evaluate those ideas without getting stuck.

A key takeaway is that creativity isn't about waiting for inspiration, it's about having a process.

As Brad explains, "the only way to continuously produce high results in a creative field is to have a rigorous process."

They also discuss common mistakes, including overthinking too early, relying too much on outside opinions, and limiting ideas before fully exploring them. If you're launching a business, product, or service - or even considering a rebrand - this episode will give you a practical path forward.

The 5 steps to creating brand and product names that sell:

1) Establishing Criteria 2) Brainstorming 3) Compiling Names 4) Expanding Your Knowledge 5) Deciding on the Final Name

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Bookkeeping for Small Business with Justine Lackey. Justine shares her entrepreneur journey and how she launched her own firm, and tips and techniques for small business bookkeeping. Justine Lackey is the founder and Chief Wealth Officer of Good Cents Bookkeeping, and she has had the privilege to work with many talented business owners across a wide spectrum of industries.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)