We currently live in anti hustle society.  
What is anti-hustle culture? Anti-hustle culture is a rejection of the notion that business owners should hustle. The grind, the working all hours, the constant activity that is glamorized in certain entrepreneurial circles and by some prominent entrepreneurs. 

How many people do you know who are successful that did not hustle a bit to get where they are.  On top of that our world is a single day with a perishable product- the hustle is real that day.