Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Kent Godfrey.

Kent owns a multi-location practice in and around the Denver, CO area and has, by most definitions, a very successful practice. In this episode, we talk about Kent's path into practice ownership and the state of his practice right now. We also touch on something that is very important to him and that is using his professional skills as an OD to give back to those that need an ECP through his volunteerism with VOSH. From there, our conversation shifts towards something that left me with a great impression when researching his backstory, and that was his website. We talk about the importance of giving your website visitors a great first impression and connecting with their feelings as opposed to showcasing all of your practice's features. We also talk about his success using an online scheduling tool and why that, along with other tools, are going to be the standard and given expectation in the future…and not just an added benefit.

Our conversation then shifts to talking about one of the most impactful decisions he's made in his professional life, and that was joining a mastermind group. Kent shares the format and structure of their mastermind group and why it's so important that, if you join a mastermind group, you should be prepared to "show it all" and leave no stone unturned in your practice. He also defines what each of their member's commitment is to the group and the cost associated with joining such a group.

We then transition the conversation into talking about leadership principles. Kent talks about one of the biggest lessons he's learned in managing and leading people, why you need to have ground rules and guard rails around your practice, and why it's important to think of your team as just that: a team…and moreso even your "professional family."

We wrap up the conversation by talking about some of the key financial and practice metrics that he evaluates and the frequency with which he looks at them and the biggest lesson he's learned that, if given the chance, he'd go back and teach his younger self.

As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, you can also set up a 15min pre-discovery conversation to learn a little bit more about what it means to work with our firm or download our popular ebook called "Five Tips to Financial Freedom for Optometrists."

And with that introduction, I hope you enjoy my conversation with Dr. Kent Godfrey.

Links:

Front Range Family Eye Care website

Schedule Your Exam online pt scheduler

Tips for starting a mastermind group

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