The over-50 demographic controls 70% of the nation’s disposable income, yet most fitness marketing targets younger audiences.

Why?

Because we’re used to thinking younger is better. But here’s the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs.

In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consistent newsletter content to your email list is so important.

Rick and Jay break down how fitness businesses can tap into this underserved market by offering personalized fitness programs and maintaining consistent communication through email newsletters and social media.

Jay, with years of experience in journalism and corporate communications, shares how he's helped gyms transform their approach to reach older adults effectively.

Tune in now to change your approach to fitness marketing to over-50s.

Key Takeaways

Intro (00:00)

Jay's transition to fitness marketing for the over-50 demographic (03:27)

Alloy's focus on the underserved over-50 market (07:10)

Importance of consistent communication in marketing (10:36)

Value of email newsletters for gym owners (14:27)

Balancing informative content with promotional messages (17:44)

Relevance of content in email marketing (20:40)

Jay's new role as an essential vendor for Alloy franchisees (23:43)

Alignment between Jay's approach and Alloy's philosophy (27:24)

Benefits of outsourcing email marketing to an expert (30:23)

Additional Resources:

- Prime Fit Content: https://primefitcontent.com/

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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