Colette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. Marketers have a tendency to write off technical issues as IT problems. However, these technical issues directly impact customer experience and acquisition, making it crucial for us to identify these issues and collaborate with our IT partners to resolve them. Today, Colette discusses the importance of technical SEO for non-technical people. Show Notes

Connect With: 

• Colette Casey: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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