By SheSpeaks, Inc.
Join us each week on the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each week, Aliza sits down with trailblazing women from various fields—business
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4.9
201201 ratings
The podcast currently has 202 episodes available.
In this episode, we sit down with Jade Walters to discuss her journey as a successful content creator and expert on the experiences of Gen Z in the workplace. Jade shares her experiences of starting a blog during her college years, the impact of a viral tweet, and how she turned her passion for professional development into an ebook. We also delve into the perceptions and myths of Gen Z in the workplace, discussing how this generation is challenging the status quo and redefining career paths.
Highlights:
Connect - Links & Resources
http://theninthsemester.com
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In this episode, we welcome Tiff Knighton, founder of Brand Curators and host of the "Main Character Energy" podcast. Tiff shares her journey from studying PR and journalism to building a creative agency that champions diverse voices and holistic brand curation. She talks to us about the importance of authenticity in social media, the significance of community-building, and navigating trends without losing your brand’s identity.
Tiff also discusses the impact of the "QuitTok" trend during the Great Resignation, highlighting how it catapulted her own career. For aspiring creators and entrepreneurs, Tiff offers invaluable advice on how to safeguard intellectual property, leverage trends strategically, and maintain a sustainable social strategy amidst ever-changing algorithms.
Towards the end of the episode, Tiff introduces us to her podcast, "Main Character Energy," where she empowers listeners to embrace their full potential, prioritize self-care, and rewrite their narratives. Whether you're a creator, entrepreneur, or someone looking to take control of your story, this episode is packed with insights and inspiration.
Key Takeaways
Links and Resources
Tune in now to discover how to amplify your voice, build a strong brand, and step into your main character energy!
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In this episode, we sit down with Carrie Kerpen. An entrepreneur, author, and social media pioneer, Carrie joins us to discuss the landscape of connecting with audiences, the intricacies of building and selling a business, and the unique challenges and opportunities for women creators and social media.
Carrie shares her journey from co-founding Likeable Media with her husband, Dave Kerpen, to crafting innovative marketing strategies and sponsoring their wedding—a move that garnered massive media attention and laid the foundation for one of the first social media agencies. We'll discuss changes in social media and how these shifts led Carrie to focus on empowering women business owners.
Carrie will also discuss her book "The Whisper Way," which outlines seven essential tenets for making a business sellable, packaged in a unique fable format complete with actionable guidelines for overcoming business challenges.
Whether you're a content creator, business owner or navigating the current social media landscape, this episode has something for you. We discuss Carrie's goal to educate and empower women entrepreneurs, her strategies for future-proofing a business, and the emotional aspects of exiting a venture.
Links and Resources:
https://www.carriekerpen.com/
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In this episode, we sit down with the talented Courtnee Futch, a chef, mixologist, cookbook author, and culinary producer. Courtnee shares her unique approach to creating food content that engages the senses and inspires her audience to get in the kitchen and cook.
Courtnee discusses her passion for making fancy, approachable food and the importance of simplifying what's shown on camera to make it accessible to home cooks. She also delves into her love for building community and fostering genuine connections with her followers through storytelling.
Aliza and Courtnee also explore the challenges faced by women in the influencer industry, including the pay gap and the need for more transparent conversations about compensation. Courtnee also shares her exciting plans for the future, including the launch of her culinary creative production house, The Maillard, which aims to support brands with their culinary content needs and develop talented creators in the food space.
Episode Highlights
00:00 Chef Courtney Futch: cookbook author and influencer.
04:04 Elevate flavors of everyday foods with simple ingredients
06:50 Enjoying beautiful food detail shots, empowering followers.
12:44 Micro niche allows dual relatability, balancing identity.
17:35 Equity encompasses race, gender, numbers, and talent.
22:24 Empowering mentorship can lead to remarkable content creation.
23:12 Connecting talent with brands for mutual benefit.
Links and Resources
Connect with Courtnee;
https://www.courtneefutch.com/
https://courtneefutch.my.canva.site/media#contact-me
https://www.instagram.com/courtneefutch
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In this episode, we welcome back to the show, Cate Luzio the Founder & CEO of Luminary. Cate joined us to discuss the results of a joint study conducted by She Speaks and the Luminary community. The study focuses on the emotions and sentiments of women as they approach the 2024 election. Cate and Alize share the results of the study and dive into insights on the emotional states of women, the perception of the economy, the impact of reproductive rights, and the motivation to vote.
This episode highlights the deep-seated concerns women have about the current socio-political climate and emphasizes the importance of voting and staying engaged in the political process to effect change.
Links and Follow-Up:
You can also find the survey results here:
https://shespeaks.com/Summer-Women-s-State-of-Mind-Survey-Results
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What happens to our peace of mind after a layoff, even when we land back on our feet?
This episode features Michelle Okeke, whose impressive career includes roles at Pinterest, Facebook, Twitter, and Bose. Michelle opens up about the layoff trauma she experienced and the challenging journey of navigating an unpredictable job market. Despite securing a new role at Triumph Pay, Michelle reveals the persistent anxiety and fear that often accompany layoffs. Her story underscores the critical importance of mental health awareness and the power of a supportive network.
In this episode, we peel back the layers of layoff trauma and discuss how to shift our perspectives towards recovery. Highlighting the transformative power of open conversations, Michelle emphasizes moving from fear and anxiety to gratitude and joy. We explore how acknowledging our achievements can rebuild confidence and counter feelings of inadequacy. Additionally, Michelle provides invaluable advice on nurturing career growth through mistakes and staying true to the passions that initially drew us to our professions.
Episode Highlights:
Guest LInks:
https://www.linkedin.com/in/michelleokeke/
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In this episode, Jade Powell shares her journey from a career in social media marketing to becoming a content creator. She discusses her experience in working with influencers and creators, the evolution of content creation tools, and the impact of AI on the creative process. Jade also talks about her two businesses and how her entrepreneurial skills led her to both. Additionally, she explains her approach to using LinkedIn as a platform for creator and marketer collaboration and highlights the importance of authenticity in content creation. The conversation also touches upon the potential future of the influencer space and the role of platforms like TikTok and LinkedIn.
Episode Highlights:
Journey to Becoming a Content Creator
Evolution of Content Creation and AI's Role
Balancing Multiple Businesses
Cannabis and Its Benefits for Women
Creator Tea Talk Series on LinkedIn
LinkedIn vs Other Social Media Platforms
The Future of TikTok and Social Media
The Future of the Creator Economy
Links and Resources:
https://jaydeipowell.com/
https://www.linkedin.com/in/jaydeipowell/
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This is part 2 of our conversation with Libby Rodney, the Chief Strategy Officer at The Harris Poll. Libby helps us analyze the results of the latest SheSpeaks Community Survey.
You can listen to Part 1 here.
The results of the survey can be found here:
https://shespeaks.com/SheSpeaks-Spring-Survey-Results
In this conversation, we cover the factors influencing women's votes in the upcoming presidential election. From economic concerns and healthcare access to the impact of Roe v. Wade's overturn.
Libby also shares insights on the generational gap in political perspectives, revealing why both younger and older voters are feeling the need for fresh leadership. We also discuss the surprising shifts in public opinion on who might win the next election and dive into the broader societal impacts of these trends. Libby also sheds light on some hopeful trends, particularly around women's economic influence and community-building.
Guest Links and Resources:
https://libbyrodney.com
linkedin.com/in/libbyrodney
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In this episode, we are joined by Libby Rodney, the Chief Strategy Officer at The Harris Poll. LIbby helps us break down the results of the latest SheSpeaks Community Survey.
The results of the survey can be found here:
https://shespeaks.com/SheSpeaks-Spring-Survey-Results
Join us as we unpack the perceptions of women on the economy, the upcoming presidential elections, economic concerns and how these things are impacting families. We talk about the heightened anxiety Americans face due to macro forces like financial crises, political uncertainty, and technological disruptions, culminating in a permanent state of national anxiety affecting health and longevity. We also dive into why women are feeling that the US is on the wrong track.
Libby also shares insights from her role as Chief Strategy Officer at Harris Poll, discussing how emerging beliefs and attitudes are researched and the significant influence of question framing in obtaining accurate data.
Tune in to explore how the questions we ask shape the answers we get and the implications for the results.
Links & Resources:
https://libbyrodney.com/
linkedin.com/in/libbyrodney
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In this episode, we pulled some of our favorite episode moments, celebrating our shift to focus on the topics surrounding what SheSpeaks does day to day - influencer marketing and working within the creator economy. Out of the conversations, we often ask ourselves and our community questions, and these three guests certainly asked some key questions that made us think about how we approach inspiration, friendships, and spending on social media.
How do you handle social media spending or overspending?
Paige Pritchard tackles the idea of spending and social media. We asked the question, is social media causing you to overspend? She is a money and overspending coach, helped us explore the connection between scrolling through your feed and overspending on often unnecessary purchases. In this clip, Paige shares how the ‘perfect storm’—pandemic, social media, and technology—has changed how we shop and spend money and what we can look out for to keep ourselves from overspending and engaging in compulsive shopping.
FULL EPISODE
Why are female relationships difficult and why are women so critical of each other on social media?
Danielle Bayard Jackson, helped us understand why women judge each other on social media. We have heard from countless content creators and influencers that often, some of their worst critics are other women. Danielle is an expert in female friendships, the host of a podcast, and a friendship guru. In this clip, Danielle helps us explore why women clash on social media rather than supporting each other and what we can do to help change the narrative.
FULL EPISODE
Why did this creator share her six-figure salary and how she made it with the world?
Our last episode featured Kristen Sellentin, a successful content creator and influencer. In a now-viral post, Kristen revealed her half-million-dollar earnings from 2023. We discussed her desire to inspire women through her transparency and the power of community.
FULL EPISODE
GIVEAWAY
In highlighting these episodes, we also want to celebrate our audience. After you listen to this episode, tell us what you think and leave us a review! Then, visit this post on SheSpeaks.com. You will find some more information and a way to enter to win AirPod Pros.
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The podcast currently has 202 episodes available.
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