How do you not sound cheesy or salesy on video? It's all about shifting your mindset from selling to teaching. If you've ever worried about coming across as a pushy salesperson, I totally get it—you're probably recalling those overly aggressive pitches we've all seen. But here's a tip: focus on delivering educational content. If you're curious to learn more about creating engaging videos, feel free to connect with me on Instagram, LinkedIn, or my YouTube channel!

In this 5 minute episode you’ll learn:

• Focus on Content Quality: Instead of pushing your product, think from a content perspective. Educate and provide value to your audience first.
• Reframe Your Mindset: You're only salesy if you're aggressively selling. Transition from selling to teaching.
• Educate & Entertain: Ensure your content is informative and entertaining. Make the audience feel something rather than just hearing a pitch.

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy holidays dear listeners - here is a mini-marketing episode where I’m helping you figure out what to post to your social media that will help you connect with more folks - to grow your impact and revenue!

You will learn:

• What to make for your end of year content
• What to include in your post
• How to film it so people will connect with you

🔗 LINKS:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kick off the new year the right way! In this episode, Kim Rittberg — shares 3 must-make videos you should publish before January 15th to grow your brand, boost your credibility, and attract the right audience.

You will learn: 

00:00 — Why these 3 videos are essential for your January content

00:20 — Video #1: Reintroduce yourself (and how to do it with purpose)

00:57 — The ABC Method: Accomplishments, Business, Confidence

01:32 — How to clearly communicate what you do

02:13 — Showing confidence on camera

02:30 — Video #2: Your industry predictions for 2026

03:20 — Why predictions position you as a thought leader

03:42 — Video #3: Share a powerful client win

03:59 — How to highlight the transformation

04:18 — What to post next + how Kim can help you shine on video

🔗 LINKS:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?

In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.

🎧 What you’ll get from this episode:

• A simple formula to review AI content
• How to train AI to learn your voice & tone
• Why personal experience makes your content pop
• How to turn AI scripts into authentic videos
• Tools and tips to level up your ideation process

🕒 Timestamps 

• 00:01 – AI is everywhere, but how can you make it sound more natural and human?
• 00:41 – Use AI to highlight your human intelligence and create real connection.
• 01:34 – How to prompt ChatGPT effectively: start by telling it who you are.
• 02:18 – Set your tone: professional, breezy, and avoid puns if that’s not your style.
• 02:42 – Feed AI your personal content (website, social media, etc.) so it learns your voice.
• 03:26 – Introducing the SAG formula:
• 04:13 – Review and select AI-generated content ideas that feel right to you.
• 04:57 – Ask AI to write scripts—but always revise with your human touch.
• 05:31 – Add personal stories and experience to make content more authentic and trustworthy.
• 06:10 – How to prepare your video script: use a teleprompter or sticky notes.
• 06:28 – AI can help when you’re burned out—but don’t forget the human element.
• 06:55 – Call to action: What AI tools do you use? Drop a comment and share!
• 07:13 – Connect with Kim: follow on Instagram, LinkedIn, listen to her podcast, and grab the free guide.

🔗 LINKS:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?

In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.

🎧 What you’ll get from this episode:

• A simple formula to review AI content
• How to train AI to learn your voice & tone
• Why personal experience makes your content pop
• How to turn AI scripts into authentic videos
• Tools and tips to level up your ideation process

🔗 LINKS:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talk with Kelly Byrnes, founder of Voyage Consulting Group (VCG) and a globally recognized leadership advisor. With publications in Harvard Business Review, Forbes, and the Wall Street Journal, Kelly brings a refreshing, grounded perspective on what leadership should look like in 2025 and beyond.

 You will learn: 

• Why “culture surveys” fail and what companies should measure instead
• The four pillars of a healthy organization: Purpose, Principles, People, Performance
• The #1 mistake leaders make with hybrid work
•  How the Mirror Test can transform self-awareness and leadership presence
• Why authenticity beats imitation — and how leaders can show up as themselves
• How to build an AI strategy that aligns with your values
• What inspired Kelly’s new book: The Basics of GenAI

GUEST LINKS:

• LinkedIn (Personal): https://www.linkedin.com/in/kellytylerbyrnes
• LinkedIn (Company): https://www.linkedin.com/company/voyage-consulting-group
• Instagram: https://www.instagram.com/kellytylerbyrnes
• Website: http://www.voyagecg.com

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here 

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert 

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The goal is to have a good vibe.” This week we have, Melissa Rosenfield, the dynamic founder of IFP Communications and former "Director of Vibe" at Viceroy Hotel Group. Our conversation delved into Melissa's remarkable journey of being in debt to running a 7-figure company in 18 months and her path from the corporate world to the exhilarating—and sometimes daunting—realm of entrepreneurship. The turnaround includes winning an award of the “Best Places to Work” by PR Week.

Melissa shares her challenges, such as managing through the COVID-19 pandemic, which led her to restructure her business with the help of a consultant. The result? A lean, loyal and resilient team.

In this episode you will learn:

• How to make a buzz-worthy event - 10:47
• How Melissa went from debt to 7-figures - 15:16
• How to focus on growth by prioritizing a healthy environment - 21:41
• How to define ROI by your goals: brand awareness, sales, or market entry - 30:28
• How to value your relationships and friendships in business - 35:23
• Her advice to others - 41:27

- Get On Camera with Kim’s brand new 7-Day On-Camera Challenge 

-FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here 

-Follow host Kim Rittberg on Instagram

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?

In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.

🎧 What you’ll get from this episode:

• A simple formula to review AI content
• How to train AI to learn your voice & tone
• Why personal experience makes your content pop
• How to turn AI scripts into authentic videos
• Tools and tips to level up your ideation process

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. 

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Award-winning marketer and media expert Kim Ritberg shares how to grab attention in the first 3 seconds of your video — the part that really matters! Whether you're a business owner, coach, or content creator, this guide to hooks and headlines will transform your videos and keep your audience engaged from the start.

What you'll learn:

• What a hook is and why it's critical (00:01)
• How to make your video irresistible in the first 3 seconds (00:57)
• Visual and text-based hook strategies (01:28)
• AI tools to help you write better headlines (04:27)
• Why your hook should focus on your audience — not everyone (05:36)
• Easy visual hooks you can use today (06:32)
• Real-life examples using props and movement (09:03)

Kim also shares simple, budget-friendly tips to level up your video content — no big crew needed.

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. 

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alissa Randall is a dynamic headshot photographer who shifted from the corporate world to running her own business in her 50s. She shares how she turned a significant career setback “I was sad for 10 minutes” into a triumphant pivot by launching All About Headshots and later expanding with her heartwarming PupShots. She says a layoff “pushed me to chase my passion for photography,” and she shares tips on having a great photo shoot, the confidence-boosting power of tailored clothing and personal color preferences, and her expert tips to help clients relax and enjoy their sessions.

We both share our personal journeys of leaving corporate jobs to seize control of our professional lives, highlighting the financial and emotional rewards that come with entrepreneurship. Alissa offers valuable insights into overcoming imposter syndrome, the significance of a professional online presence, and the crucial role of supportive communities and networking in achieving personal and professional growth. I am absolutely inspired by  Alissa’s incredible story and gained even more tools to add to my own entrepreneurial toolkit.

You will learn:

• After getting laid off, Alissa says how she was sad for “10 minutes” - 3:45
• How having photographers in her family and her dad was an entrepreneur impacted her career - 12:36
• Advice on how to take a great photo - how to be comfortable in front of the camera - 20:26
• How to turn obstacles into opportunities - 30:22

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here 

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert 

LINKS:

https://www.allaboutheadshots.com/ 

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.