The Exit Interview with Kim Rittberg

Learn essential LinkedIn strategies with Rachel B. Lee, a renowned LinkedIn Top Voice and the co-owner of Standout Authority. She shares her top tips to grow your presence on LinkedIn, describes how to craft a great profile, how to build your network authentically, tools to use and the truth about video on LinkedIn.  

Rachel's journey starts in corporate roles at Microsoft and Gartner. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. We discuss the pressures of being in a large organization while feeling the need to express your true, unfiltered voice. Rachel's insights on leveraging corporate roles to build a personal brand really hit home for me. She shared her experiences hosting a podcast at Microsoft and connecting with high-level execs, showing how you can advance both your and your company's missions. It's all about finding that sweet spot where your personal and professional lives can align and thrive together.

My personal wheelhouse is our conversation on video and LinkedIn. Rachel highlighted the surge of video content on the platform and its importance in building a dynamic presence. We chatted about her top advice for enhancing LinkedIn visibility: attracting with a standout profile, engaging with value-driven content, and converting through active networking. I also loved her emphasis on storytelling that blends personal and professional elements—it's something we're both passionate about. If you're looking to make meaningful connections and elevate your personal brand while contributing to your company's success, this is an episode you won't want to miss. 

In this episode you will learn:

• Rachel’s top tips to be better at LinkedIn - 2:23
• When to accept connections or reject them - 10:00
• What tools to use for lead generation - 11:20
• How to build your personal brand if you are at a company - 14:25
• Why Linkedin video gets 1.4x impressions and engagements than other platforms - 24:38

-FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here 

-Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert 

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Connect with Rachel:

Rachel’s Linkedin 

Standout Authority

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I had an educational and energizing chat with the incredible Meggie Palmer - a powerhouse, dedicated to helping women ask for what they deserve—whether it’s a bigger paycheck, an overdue promotion, or higher rates for self-employed folks. Her company PepTalkHer is all about closing the gender pay gap and empowering professionals to advocate for themselves.This episode is packed with actionable wisdom, so grab your pen! 

During our conversation, Meggie explained how women can flip the script when it comes to negotiations, how to use leverage, and how to prepare your strongest arguments to earn more money. She shared her game-changing “3W Technique” (Wish, Want, Walk)—a method that helps professionals hone in on their ideal goal, their acceptable middle ground, and their dealbreaker. It was such a great reminder of the power of preparation and entering negotiations with evidence of your worth in hand. We also talked about embracing the wins and letting go of that negativity bias that makes us dwell on the bad over the good - and using that power to negotiate! Honestly, this is something we all need to hear loud and clear! Taking time to recognize and celebrate our successes, no matter how small, can completely rewire our mindset and positively impact how we show up in work negotiations and beyond. She has specific tips for self-employed folks like how to present your rates and what not to do! Meggie’s energy and insights were electric, and I know so many of you will leave this episode feeling ready to negotiate like a boss. If you’ve followed my journey, you know I’ve been on a mission to help all of you rockstars out there conquer fear and imposter syndrome to build a successful, fulfilling life on your own terms. Catch the full episode and prepare to grab notebooks for all Meggie’s nuggets of wisdom!

You will learn:

• How to negotiate - 12:27
• How and why we stew on negative inputs and how to readjust - 14:18
• Document positives - 15:07
• How we can rewire our brain and shift the neuroplasticity - 20:22
• How to use leverage - of a potential job or other options - 23:05
• What self employed people should do to negotiate with clients or speaker fees - 33:23

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here 

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert 

LINKS:

Meggie’s Website 

Meggie’s Linkedin

Meggie’s Instagram 

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Becky Daniels, founder of a thriving business support firm, shares how she helps entrepreneurs scale their businesses while working less — and making more.

You will learn: 

• How to identify your "Queen Bee Role" — and why that’s crucial to scaling
• The fastest way to increase profitability: fire the wrong clients
• Why your time must be factored into profitability calculations
• Common mistakes founders make when trying to scale
• How to build a business that lets you take a real vacation — and still runs smoothly
• How Becky’s new marketing language (and website) led to more leads
• Why saying NO is a business growth strategy

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here 

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert 

GUEST LINKS:

• Website: https://danielsbusinesssolutions.com/ 
• Linkedln: https://www.linkedin.com/in/becky-daniels-business-solutions/

Becky Daniels:

She loves to help business owners find the dependable path to reaching their business goal of having a GROWING and MORE PROFITABLE business. She helps business owners work their way out of a job and into the role of CEO of their business. She does this by clarifying what your business does, who you do it for, and how the work gets done. She helps business ownership be more enjoyable today and more profitable when you decide to sell. She graduated from The University of Tennessee, Knoxville, with a BS in Industrial Engineering, and a minor in Business. She lives near Chattanooga with her husband, her three daughters, and three dogs. In her spare time she loves to watch college football and basketball (Go Vols!), travel, cook, read, camp, whitewater raft, cycle, hike, and fall asleep 5 minutes into a television program.

Timestamps & Highlights:

00:01 – Intro: Who is Becky Daniels

01:33 – How Becky started her business

03:23 – What is the "Queen Bee Role"?

04:49 – Client success story: focusing on core business

06:04 – Why narrowing your focus helps you scale

07:07 – How to raise profit margins by 15%

09:30 – Firing unprofitable clients

10:55 – Who Becky works with ($500K–$5M businesses)

11:34 – Building a business that runs without you

12:05 – 2 key steps to scaling a business

14:35 – Real client transformation story

15:56 – Hardest parts of building a business

18:43 – Taking the risk to start her own business

20:25 – The power of saying no

24:22 – Pricing, boundaries, and choosing the right clients

27:39 – Marketing wins: website & messaging

28:46 – How better marketing led to more leads

30:33 – Using LinkedIn for business growth

31:00 – How to connect with Becky

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to speak more clearly, confidently, and succinctly on camera? 🎙️ In this video, award-winning marketer Kim Rittberg shares insider tips on how to sound natural and engaging — whether you’re recording videos or giving live talks.

You will learn: 

✅ Why preparation matters (and how much you really need)

✅ How to focus your message with “Why should someone care?”

✅ The power of using simple, jargon-free language

✅ How to connect with your audience on their level

✅ Why bringing “dinner party energy” helps you shine on camera

Timestamps & Highlights:

00:01 — Intro: How to speak clearly and confidently on video

00:29 — Why preparation matters (just a few bullet points is enough)

01:35 — Key question: “Why should someone care?”

02:08 — Focus on your target audience — it doesn’t need to resonate with everyone

02:39 — Use simple language — avoid jargon and industry terms

03:17 — Speak as if your audience is hearing this for the first time

03:52 — Tip: Bring “dinner party energy” to your videos and speaking engagements

04:28 — Recap: How to show up and speak with clarity and confidence

04:58 — Call to subscribe & follow on other platforms

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I sit down with Cesar Cervantes – an expert speaker coach, TEDx mentor, and former stand-up comedian – to dive into the real behind-the-scenes of landing, writing, and delivering a TEDx talk that actually makes an impact. 🎯

You will learn: 

• Caesar’s origin story from comedy clubs to the TEDx stage
• The key difference between TEDx talks and keynote speeches
• How to pitch your TEDx idea and what organizers actually look for
• Why structure is everything — and how to make your message stick
• Smart ways to practice (and avoid common mistakes)
• How humor can be integrated naturally, even if you’re not “funny”
• Tips for building a keynote that books more speaking gigs
• A sneak peek into Cesar’s new book Great Speech

Timestamps & Highlights:

23:47 – 23:56: How do you add humor to a speech?

23:56 – 24:10: Don’t try to be funny from the start — find the right moments to insert humor.

24:10 – 24:24: It depends on your natural sense of humor and personality.

24:56 – 25:12: There are two key ingredients to humor: surprise and superiority.

25:31 – 25:45: Surprise is when the audience didn’t expect that twist. Superiority is when something is better or smarter than something else.

25:45 – 26:03: A great book, Comedy Writing Secrets, breaks humor into 5–7 joke types.

26:03 – 26:05: Once you know the structure, you can write jokes intentionally — not just by instinct.

Connect with Kim Rittberg:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

Connect with Cesar Cervantes:

Cesar Cervantes: https://www.cesarcervantes.tv/subscribe

Facebook Group: https://www.facebook.com/groups/speaktedx 

Cesar’s Book  GREAT SPEECH book

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does creating content actually help you land more speaking engagements? And how do speaking engagements fuel your content strategy? In this episode, I’ll show you exactly how these two powerful tools work together to build your authority, visibility, and business growth.

You will learn: 

• Why content builds your authority as a speaker (even if you’re starting out)
• How to strategically record your speaking engagements for marketing
• How to align your speaking topics with your business and brand
• How becoming a thought leader helps attract new opportunities
• The virtuous cycle between content & speaking — and how to leverage it

Timestamps & Highlights:

00:02 — How content helps you land speaking engagements

00:30 — The “catch-22” of booking speaking gigs without previous experience

01:00 — Building authority through content

02:07 — Why having a clear message matters in both speaking and content

02:40 — The importance of capturing footage when you speak

03:14 — How to repurpose speaking footage into valuable content

03:43 — Why showing yourself in a position of authority builds credibility

04:15 — How to decide what topics to speak on (and how it aligns with your content strategy)

05:17 — Becoming a thought leader through consistent content

05:48 — Why building authority leads to inbound opportunities

06:50 — How speaking and content feed each other — a virtuous cycle

FREE DOWNLOAD: How to Use Content to Get Speaking Gigs: https://www.kimrittberg.com/gigs

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.

You will learn

• How Gloria went from U.S. diplomat to PR expert
• Why traditional PR is broken—and how she disrupts it
• The CPR Pitching Method (Clarity, Personalization, Relevance)
• How to write subject lines that get opened
• Tools to find the right journalists and contacts
• Why being specific and timely is everything in your pitch
• Pro tips for getting local TV coverage—even with zero connections
• How to overcome imposter syndrome and confidently press "send"

💡 If you've ever said “I’m not ready for PR” or “I don’t have a story,” this episode is for YOU.

TIME STAMPS:

02:39 – 03:08 – Gloria introduces the CPR method for writing effective pitches.

03:52 – 06:08 – Tip: Use Google News Alert to monitor relevant news.

06:08 – 06:44 – How to approach journalists after crafting a strong pitch?

06:44 – 07:10 – Tools #1 & #2: Google Alerts and Perplexity.ai.

07:10 – 07:56 – Tool #3: HARO and SourceofSources.com.

08:22 – 08:59 – Tool #4: Substack for connecting with journalists.

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera

https://www.kimrittberg.com/tips 

Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg

Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert 

GUEST LINKS:

PR Secrets Masterclass: gloriachoupr.com/masterclass

SmallBiz PR Facebook Group: www.getfeaturednow.com

PR Starter Pack for Small Businesses: www.prstarterpack.com

Small Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586

Freebie: Proven Podcast Pitch Template to Get onto Any Podcast (featured in Business Insider): https://learn.gloriachoupr.com/podcastfeature

Freebie: 10 Story Angles ANYONE Pitch to Get Free PR: https://learn.gloriachoupr.com/optin-10storyangles

Gloria Chou’s Website: www.gloriachoupr.com

Instagram: https://instagram.com/gloriachoupr

LinkedIn: https://www.linkedin.com/in/gloriaychou

Youtube: https://www.youtube.com/@smallbusinesspr

Twitter: https://twitter.com/gloriachoupr

Tiktok: https://www.tiktok.com/@gloriachoupr

Facebook: https://www.facebook.com/gloriachoupr

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?

In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.

🎧 What you’ll get from this episode:

• A simple formula to review AI content
• How to train AI to learn your voice & tone
• Why personal experience makes your content pop
• How to turn AI scripts into authentic videos
• Tools and tips to level up your ideation process

🕒 Timestamps 

• 00:01 – AI is everywhere, but how can you make it sound more natural and human?
• 00:41 – Use AI to highlight your human intelligence and create real connection.
• 01:34 – How to prompt ChatGPT effectively: start by telling it who you are.
• 02:18 – Set your tone: professional, breezy, and avoid puns if that’s not your style.
• 02:42 – Feed AI your personal content (website, social media, etc.) so it learns your voice.
• 03:26 – Introducing the SAG formula:
• 04:13 – Review and select AI-generated content ideas that feel right to you.
• 04:57 – Ask AI to write scripts—but always revise with your human touch.
• 05:31 – Add personal stories and experience to make content more authentic and trustworthy.
• 06:10 – How to prepare your video script: use a teleprompter or sticky notes.
• 06:28 – AI can help when you’re burned out—but don’t forget the human element.
• 06:55 – Call to action: What AI tools do you use? Drop a comment and share!
• 07:13 – Connect with Kim: follow on Instagram, LinkedIn, listen to her podcast, and grab the free guide.

🔗 LINKS:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive confidence coach Kimberley Mauro and host of the podcast Corporate Confidence Mastery unpacks the silent epidemic affecting corporate leaders: corporate confidence erosion. Kimberley explains how years of stress, self-doubt, and toxic work cultures can chip away at even the strongest professionals, and shares how to reclaim true, unshakable confidence. Plus she explains why you shouldn't be a “hollow chocolate bunny” and why everyone needs a “F*ck it Bucket” and what that is! 

What You’ll Learn:

• Why confidence erosion happens in corporate culture
• How Kimberley went from overwhelmed to empowered
• The difference between surface confidence vs. deep self-belief
• Simple, actionable steps to reclaim your confidence
• How saying “yes” more often can transform your life

Timestamps & Highlights:

• (00:01) Intro to Kimberley Mauro and her 30+ years of coaching & social work experience
• (07:13) What is Corporate Confidence Erosion?
• (09:20) The truth behind impostor syndrome and the “dangerous illusion of confidence”
• (10:28) Solid vs. Hollow Chocolate Bunny: A powerful confidence metaphor
• (13:13) How to reclaim confidence with small, consistent actions
• (15:16) Real-life challenges Kimberley gives clients to build resilience
• (19:42) Kimberley’s journey of overcoming fear and launching her podcast
• (23:38) The clarity it takes to define your message and stand out
• (27:23) Being seen, heard, and booked as a thought leader
• (29:25) Managing obsessive thinking and finding presence

Resources Mentioned:

• Kimberley Mauro podcast: Corporate Confidence Mastery
• Confidence coaching opportunities and speaking engagements

Follow Kim Ritberg:

➡️FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera https://www.kimrittberg.com/tips

📸Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg

🎥Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert 

🎙️Subscribe to The Exit Interview with Kim Rittberg https://link.chtbl.com/8M8_nMAF

📣 Connect with Kimberley Mauro:

🎙️ Corporate Confidence Mastery Podcast https://podcasts.apple.com/ca/podcast/corporate-confidence-mastery-with-kimberley-mauro/id1790794957

📸 Follow Kimberley Mauro on Instagram: https://www.instagram.com/thevaultconfidential/

📸 Follow Kimberley Mauro on LinkedIn https://www.linkedin.com/in/kimberleymauro/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to make videos that people actually click on and watch? In this episode, Kim Rittberg — award-winning marketer and media executive — breaks down the secrets behind a strong video hook. Discover the exact strategies you can use to grab attention right away and keep viewers engaged.

What you'll learn:

• What a “hook” really is and why it’s the most important part of your video
• The difference between visual hooks and headline hooks
• Tips for writing curiosity-driven text overlays
• How to use AI to generate clickable headlines
• Easy and engaging ways to add visual interest without a big production budget
• How to walk, move, or use props to keep attention high
• Why it’s crucial to create for your target audience — not for everyone

Whether you're creating content for your brand, business, or passion project, this episode will help you stand out in a crowded feed.

Resources & Links:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue)  https://kimrittberg.com/tips

Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg/  & Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent  

Please subscribe, spread the word & leave us a rating on Apple Podcasts! https://link.chtbl.com/8M8_nMAF

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.