In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.

Key Links:

•Shreya Sharma of Inside Podcasting

•Article: https://soundsprofitable.com/update/influencer-marketing-advantage-----

How can podcasters best educate themselves?

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Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]|

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

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Bryan: Influencers, social media and podcasting. That's what we're talking about today on sounds profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lifts success in CPM comparisons in podcasting to increase advertiser adoption, go to claritas.com for more info.

I know that you're listening to sounds profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridlin at pod news.

Is the ad podcasting's version of influencer marketing. Our hosts technically are social media influencers. Sreya Sharma did an absolutely awesome article on this topic for sounds profitable, which I'll link in the description. We got to talk about her article and what inspired her to look further into this equivalency Freya Sharma Sreya.

Thank you so much for.

Shreya: It's my pleasure, Bryan, how are you

Bryan: doing? I'm great. I'm great. You know, this is the first podcast that I've recorded in the new space. Since I've moved from Austin to San Antonio, I knowing myself prerecorded, so many podcasts that half the things people are listening to are months old and I feel bad, but we've, we're starting to catch up and we're starting to do this.

So this will be, you know, only month and a half old by the time it goes up. But I'm so excited to be talking to you. New space. And so Sreya, I, you know, give, give people a little bit about your background. Like I personally love what you do at inside podcasting and, you know...