The early days of a startup are like a never-ending game of whack-a-mole. You're constantly putting out fires, and you never know when the next one is going to pop up. Embracing chaos, and juggling multiple hats comes with a lot of fun too.

This is one of the few episodes you absolutely can't miss!

Mike Molinet, Co-founder of Branch and Founder of Thena goes unchurned and shares his experiences in the early days of the Branch when he did everything from outbound outreach to support and implementation. He also touched upon focusing on adoption in addition to
- Why relationships matter more than product
- The right time to hire when scaling the company
- Why you don't need to overengineer tooling
- How investing in indirect revenue can pay off.

Mike also talks about the market pulling towards messaging for communication and how he is building Thena, a customer engagement platform for modern B2B companies. 

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