The Inspiration Place

This Friday round up episode has 5 great tips to help you sell more art. No more starving artists here! Follow these simple steps to connecting with more customers and creating more sales.

Mind Your Body Language to Sell More Art

When you're selling in person, body language matters. In fact, I think it matters even if you aren't in person.

You don't want to be the artist in the corner with your coffee. Plan to stand and project confidence and energy. Be mindful of the space that potential customers find comfortable, so they don't feel like you're hovering.

Be approachable and ready to connect.

Listen to Your Customers to Sell More Art

When talking to a customer, it's hard not to interrupt. Don't do it! Active listening will help you understand what's important to them. You don't need to convince anyone.

Feeling heard is going to mean much more to your customer. If selling more art is important to you, then pre-order a copy of Artpreneur and get the bonuses including the Artpreneur Affirmation Series.

Good Salespeople Versus Bad Salespeople

Bad salespeople feel like they have to convince. No one enjoys being talked at! Here's what you can do instead. Draft some great questions to prompt conversations. You'll sell more art, and people will truly enjoy talking to you too.

Why You Should Avoid Autoresponders on Social Media

Here's why you should avoid autoresponders on social media. Bots and automation are not helpful. People who want to engage with you on social are looking for human interaction.

Nothing turns off a prospect faster than an automated response. When you respond, ask permission to take the next step. You don't have to share everything in one long message. Allow the conversation to evolve naturally.

A Powerful Tip to Sell More Art

What's in a name? Personalize your interactions and introduce yourself. It's going to help spark conversations, and you'll be much more likely to make a memorable impression. Be unforgettable and personable and you'll sell more art.

More tips like this are in my book Artprenuer, available for pre-order now!

Life's lessons can come from unexpected sources. Looking back on my days working on Wall Street, I realize I was marketing myself even when I was an employee. So no matter what kind of work you do: for someone else, or for yourself, marketing matters.

Marketing is about making yourself memorable.

What we're unpacking in this episode:

• Extracting marketing lessons from my experience on Wall Street
• What you can learn about selling art from purse parties
• Refining your presentation skills and elevator pitch

There are so many more nuggets to be taken from this experience that I share here, such as knowing your clients and understanding how to present your art in terms that excite collectors versus the way some of us default to describing styles and mediums of art. I share a story about how the host shared her art collection with me, and it's a great example you don't want to miss.

People always collect art that has special meaning to them, and the more you can talk about your own personality, your own values, where you're from, the more likely you're going to connect…

Mentioned in this episode:

How to Use Your Natural Genius with Anna Tsui (Episode 218)

Get Access to the Artpreneur Accelerator:

Pre-Order My New Book, Artpreneur

For full show notes go to schulmanart.com/228 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Many artists credit their work as a way to manage or deal with anxiety, depression and other forms of mental illness. Since October is Mental Health Awareness month, I wanted to share the stories of artists who found a way to deal with their illness by creating art.

Yayoi Kusama and Confronting Anxiety

Japanese artist Yayoi Kusama is known for her polka-dot art. She has been open about her mental health and shred that art has become her way to express her mental problems. In her words "I fight pain, anxiety, and fear every day, and the only method I have found that relieved my illness is to keep creating art."

I feature her in my upcoming book Artpreneur when I talk about embracing your inner weirdo. Many artists suffer from anxiety and it's one of the reasons that I have mental health experts on the podcast.

You can pre-order Artpreneur here.

Edvard Munch and The Scream

Edvard Much painted the scream a few years after his father passed away. He shared that the weight of the world had suddenly hit him. Growing up he was surrounded by death and depression and himself suffered with mental illness himself.

He said, "art comes from joy and pain, but mostly from pain." I can relate to this. Maybe the art comes from pain, but it brings me great joy. Do you feel that way too?

Artist Agnes Martin and Mental Illness

Agnes Martin painted in a minimalist style but considered herself an part of the abstract expressionist movement. She suffered from hallucinations, depression and was often hospitalized and eventually diagnosed with schizophrenia.

She used subtle color and meticulously drawn grids to create a calming effect. About her work she said "art is the concrete representation of our most subtle feelings.

Her work is also part of the Paul Allen billion-dollar art action at Christies later this month.

Abstract Artist Mark Rothko on Overcoming Sorrow

Rothko's striking color combinations are meant to be meditations. He wanted to create art church's where people could look at art and pray.

He said "I'm interested only in expressing basic human emotions and the fact that lots of people break down and cry when confronted with my pictures shows that I communicate those basic emotions. The people who weep before my pictures are having the same religious experience that I had when I painted them.

Art has a spiritual effect on me. Does it affect you that way too?

Let me know what you think.

Artist Paul Klee on Relieving Stress

Klee was a multi passionate artist who studied art and the violin. He was in his 30's before he focused on his art career. Even then, he changed his style often to defy categorization.

He believed that creativity comes from beyond consciousness and that making art was a form of mediation. He said, "I paint in order not to cry."

Why do you create art? I'd love to know.

What would change for you if you could see a passive 6 figure income from unsold art you have on hand right now? Generating passive income with your art skills is a game changer and one you don't want to miss.

You can start generating over $5000 a month online with art you've already created.

Rachel Harrison-Sund is an award winning art director from a multinational advertising agency that pivoted her wildly successful career into a wildly passionate online business that she's grown into a multiple 6 figures passive income. She now teaches others how to use their unique talent and skills to do Low Content Publishing through the Kindle Direct publishing platform

"If you know how to create a beautiful book cover and a beautiful interior you have such a leg up." -Rachel Harrison-Sund

• Turn your unsold prints into full-time income
• Leverage your artistic skills to create planners at scale
• Monetize your skills and talents in new creative ways

Being able to travel more, live in flow with your creativity and in abundance is possible. Sometimes it takes looking at how we're doing things from a totally different angle, and oftentimes you'll find that the residual of what you're already creating has more value than you think.

"I'm really passionate about helping people discover what their unique skills are and monetize them." -Rachel Harrison-Sund

Pre-Order your copy of my new book, Artpreneur and get several bonuses

Follow us on Instagram for tips and value you can't get anywhere else.

For full show notes go to show link schulmanart.com/226 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

It's going to be a busy fall in the art auction world.

Paul Allen's Art Collection Headed to Auction

The late Microsoft co-founder Paul Allen, was an avid art collector and it's all going to auction. It's valued at 1 billion dollars.

What can you get? One of my favorites is Gustav Klimt's Birch Trees. It inspired me for more than one of my collage musical tree paintings.

You could also grab Georgia O'Keeffe's White rose and works from Agnes Martin and Louise Bourgeois.

There doesn't seem to be a recession when it comes to major collectors. This is expected to sell for the highest ever in art-auction history.

Grace Hartigan and the Ninth Street Women

Her work received new attention when it was part of an exhibit in Denver. She was also featured in the book Ninth Street Women: Lee Krasner, Elaine de Kooning, Grace Hartigan, Joan Mitchell, and Helen Frankenthaler: Five Painters and the Movement That Changed Modern Art.

Elaine and Willem de Kooning

Elaine de Kooning was an accomplished landscape and portrait artist active in the Abstract Expressionist movement of the mid-twentieth century.

I knew about Willem and Elaine de Kooning, but I wasn't aware that they had such a turbulent history. The couple had what was later called an open marriage; they both were casual about sex and about each other's affairs. They separated for years to reunite again later in life.

Elaine's art reflected the turbulence similar to today's world of conflict and uncertainty. You can find out more about her influences in the book Ninth Street Women: Lee Krasner, Elaine de Kooning, Grace Hartigan, Joan Mitchell, and Helen Frankenthaler: Five Painters and the Movement That Changed Modern Art.

Check out other books on my book club list here.

MoMA Plans to Auction off $70 Million in Art This Fall

The proceeds are going to be used for digital art and to create a streaming channel. The museum has a wait and see approach to NFT's but many others are all in. Check out my interview about this topic and how some artists are benefitting from the trend.

How Blake Jamieson Makes Money Selling NFTs

Art World Weekend Edition

Did you know that my book Artprenuer is available for pre-sale? I've got the best bonuses for those who purchase early including a trip to NYC for a coaching session with me. Don't miss out. Grab the book and the bonuses here.

You can always use more ways to sell art, and I love sharing more ways for you to make extra money from your art. I shared 3 Quick Cash Strategies for Creatives in a previous episode, but today I'm bringing you another fun and simple way to quickly sell more art.

Today, I'm going to give you the rundown on how to sell more art from an open studio whether it's indoors or outdoors!

"The number of people who buy versus the people who show up are always much higher, [...] most people who do show up are going to buy."

• What's an open studio strategy
• Why are open studios a great way to sell your art
• How and what to sell during an open studio

If you're considering new ways to make money as an artist, an open studio can be a great way to showcase your works in progress, your finished pieces, and any other items you may have such as calendars to sell. It's a small and more intimate setup, so remember it's okay to expect smaller numbers of people, and that means you'll want to create an experience that's inviting and great for collecting art.

"If you don't have something that they want, now's a good time to take a commission."

Check out the the Selling List

Follow us on Instagram for even more value

For full show notes go to schulmanart.com/224 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

This week my briefings were all related to my visit to the Metropolitan Museum of Art where they have a number of exhibits representing the black experience in art.

Ceramic Face Vessels

Museums have been making an effort to reset the balance of their exhibits and the artists promoted. It's part of the response to the social justice movements and subsequent conversations about the lived experience of non-white and other unrepresented artists.

The Metropolitan Museum of Art had several exhibits that highlighted previously overlooked artists. One of my favorite exhibits were ceramic face vessels.

If you're visiting (or planning to visit) the Metropolitan Museum of Art, be sure to check out my secret hack that will allow you to skip the long lines at the main entrance.

Seneca Village Artists

I checked out the new exhibit called Afro-Futurism at the Metropolitan Museum of Art. That's where I learned about Seneca Village. It was a thriving community until the land was appropriated for the park and the museum. The exhibit attempts to portray what might have come from the artists if the village had been permitted to thrive.

I'd love it if you'd leave me a review for the Artpreneur Alexa skill. If you do, email a screen shot to [email protected] and we'll send you my eBook Unlocking Your Style as a thank you.

Representing the Black Experience Through Sculpture

While at the Metropolitan Museum of Art, I came across an exhibit I was not expecting called Why Born Enslaved. It's a single sculpture by artist Jean Baptist-Carpeaux.

He created this sculpture after emancipation in America and 20 years after slavery had been abolished in France as well. The sculpture is beautiful and it's also a reminder that this woman was depicted as a slave in what could be considered an example of a white man's vision of a woman in bondage.

It's a good reminder that context is always a part of the artist's vision.

For more on that topic, check out two great podcast conversations: How to Be an Anti-Racist Artist and Poverty Mindset, both with artist Erica Courdae.

Race and Winslow Homer

I visited this exhibit with two other artists from the incubator. We all loved his painting called Cotton Pickers. It's a beautiful painting and we all felt that Homer depicted the two women in a powerful way without trying to romanticize the era.

His watercolors are all realistic, and he captures the expressions of the people in his paintings in a realistic way.

If you'd like to learn to paint watercolor portraits you can get my new Portrait Painting eBook (free!) that has my 5 steps, plus my recommended list of supplies to get you started.

Get Paid to Write Poetry

When I left the Metropolitan Museum of Art, I walked past a man with a typewriter and a sign that said poems $2. I was intrigued and asked him to write me a poem.

He asked me to share a bit about myself and he wrote a poem just for me. You can follow him on Instagram at j.d.b

My book, Artpreneur The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, is now available for pre-sale. It's for poets and artists everywhere.

Do you struggle with finding time to do what you love, like your art? Instead of beating yourself up over it, it's time to make a plan and get really intentional about making time for your creativity.

In this episode I'm going to give you 3 strategic ways you can start finding more time for your art starting today!

"Value your time as much as you value your artwork"

Areas you'll likely find more time for your art:

• An accountability system that involves other people works really well
• Recover your time by outsourcing what you can
• Pay attention to your avoidant behaviors blocking your time for art

Looking at all the ways you procrastinate is a great way to uncover if something more serious is going on that you'll need to address. You can tackle the things blocking your time for art, but unless you efficiently manage your time and your energy you may actually miss bigger issues going on.

"It's not just about having more time to do what you want to do, it's also about managing your energy."

Check out the the Artist Profit Plan

Follow us on Instagram for even more value

For full show notes go to schulmanart.com/222

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🎉FREE GOODIES!🎉

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

This week I'm talking about the death of the business card and social media. What do you do when Instagram stops working for you? How do you manage when things change in the social media world?

The Death of the Business Card

I recently had new business cards printed up for those in-person events when people can't see my name on the Zoom screen.

There are other ways to share info. QR codes come to mind, and I was recently made aware that you can get a chip embedded in your hand that people can scan with their phone.

No thank you!

Business cards can be helpful when you are meeting people in a social or network setting. Hear the 3 ways I use them to connect and keep in touch.

The Rise of the Product Drop

Technology is changing how companies are launching all types of products. Artists should pay attention to this effective strategy.

Using exclusivity to create demand is good news and good business for artists.

Artists Tell Instagram ' Stop Tryin to be TikTok'

Instagram creators are NOT happy. Over 300,000 people signed a petition complaining about the recent changes. Emphasizing video content instead of the graphics and photos that we all loved has created havoc for many artists and other businesses.

The problem isn't algorithm changes. The problem is relying on social media sites to reach your new and existing clients.

I've been telling everyone who'll listen to create your own platform (hello email list!) so you can always reach those who've raised their hand to get your info.

Instagram Failing to Keep Up with TikTok

Are you using Instagram less than you used to? The content I create is getting less engagement. Instagram is failing to make reels effective by punishing people for reposting the same content.

I want you to use your creativity on your art, not creating social posts that few will see or spending hours on a video hoping it gets some traction.

Find out what am doing instead.

The Future of Marketing is Email, Not Social Media

Tik Tok is taking over, and Instagram is no longer working. What am I recommending to my artist clients instead?

Hear an excerpt from my upcoming book where I lay out the exact strategy that continues to work for me.

Here's what you need to know: email marketing is more effective than social media in almost every category!

That's why my book Artpreneur highlights time-tested principles to help you grow your art business.

Don't forget to preorder the Artpreneur Book and get the bonus right away!

What do you do when trolls, haters or critics leave negative comments? Well, this is the nature of being in a digital world. Everyone online has an opinion and some of them seem to make it their mission to leave negative comments and reviews.

There's a difference between constructive criticism, feedback, and comments that challenge you in a productive and respectful way. However, comments that offer absolutely no value can hurt, especially if they detract from your content.

In today's solo episode, I'm giving you 8 ways to better deal with the haters, the critics, and those pesky trolls so you can stay inspired and continue sharing.

The very first way to deal with negativity from the mean trio of online commentators, is to just anticipate it. You know they're out there, and the sooner you make peace with the fact that these kinds of people exist, the better your perspective and ability to handle those comments when you see them.

If all you have is positive reviews and comments on your work, it may indicate that you're playing too small. Everyone from Brene Brown to the Dalai Lama receives negative comments, and you're no exception, so anticipate it and don't be surprised by it.

"I always have compassion when people are coming from a place that even if they are being hateful, that they just have different experiences than I do."

I lay out 8 ideas and tips for dealing with the haters, critics, and trolls online when you're growing your business as an artist and knowing your own truth is another part of it you don't want to miss.

For full show notes, go to https://schulmanart.com/220

++++++++++++++++++++

🎉FREE GOODIES!🎉

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart