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If your content isn’t converting, it’s not your strategy, it’s your messaging.

In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven posts that speak directly to your ideal clients.

What You’ll Learn

[01:06] The biggest content shift happening on Instagram right now
 [03:56] Why specific, story-driven hooks outperform generic how-tos
 [05:44] The end of the “five tips” era and what to do instead
 [08:08] A real example from my business: how I grew 20,000 followers in 30 days
 [09:34] What Adam Mosseri says about shareable content and DMs
 [11:53] How to write posts that get shared—and why people share them
 [13:44] Coaching example: rewriting a burnout coach’s hook for clarity and impact
 [15:40] How to transform a generic idea into a personal, scroll-stopping hook
 [18:59] The difference between “I/me” hooks and “you” hooks (and how to use both)
 [20:53] A simple storytelling prompt to create relatable, magnetic content
 [22:20] How to get feedback and mentorship inside my Hot Reels content lab

This Week’s Challenge

Create one piece of content that feels personal and specific. It could be a Reel, carousel, or post that shares a true story or insight from your journey. Use the prompt: “What I wish I knew before…” and fill in the blank with a meaningful moment or decision from your business or life.

Then tag me @elizabethmarberry on Instagram—I’d love to see it and cheer you on.

Links + Resources Mentioned

Join the Hot Reels Waitlist: elizabethmarberry.com/hot — Get early access and bonuses when doors open in December.

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

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