The InvestHER Podcast

EPISODE 508: Is your short term rental just another drop in the ocean, struggling to attract guests?

The key to standing out might be easier than you think!

While the world of short-term rentals is in fact highly competitive, we’ve found a way for your property to not only survive this saturated market, but to also thrive. 

And to share the secret with us is this episode’s guest, Jennifer Zureikat. She’s the marketing director at Minoan, and she’s here to share insider tips on how you can raise your nightly rates and get more bookings through strategic design and furnishing. 

Listen in to learn how Minoan is using the concept of "native retail" to turn properties into shoppable spaces, offering guests the chance to buy the items they loved during their stay. You’ll also find out everything you need to know about Minoan and all the ways you can use it to stay competitive and boost your profits. 

Ready to transform your property into a high-demand destination?

Tune in now.

Key Takeaways: 

Introduction (00:00)

How hosts can boost their nightly short-term rental rates (00:50)

Do people underestimate the power of decorating & furnishing? (03:32)

Not an interior designer? Here are the first steps to take (05:37)

How Minoan makes furnishing easier (10:19)

Minoan’s innovative showroom feature using native retail (14:36)

Jen talks about her real estate background & what brought her to Minoan (25:49)

Additional Resources:

If you are an investor who is excited about your short term rental, but not so excited about furnishing and decorating it… check out Minoan. They partner up with over 150 brands and their selection allows you to furnish and restock with savings of up to 60% off.

And there's more… you can also make your space shoppable! Minoan Showrooms allow your guests to shop the items they loved most from their stay, and offer a way for you to monetize your space beyond the booking. 

What are you waiting for? Ready to increase your profits? Go to https://minoan.com/investher and become a member today.

--

✨ Learn more about Minoan:

Follow Minoan on Instagram: https://www.instagram.com/minoanexperience/ 

Follow Minoan on Facebook: https://www.facebook.com/minoanexperience/

Learn more about Minoan: https://www.minoan.com 

--

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 507: Time is our biggest asset and our most limited resource, and this means that in order for you to succeed in life and in business, you need to learn how to master it.

So, if you’re finding yourself having difficulties managing your time or setting proper boundaries, make sure not to miss this episode!

In it, we’ll be discussing the best strategies to manage your time as a woman entrepreneur, how to set healthy boundaries around time, why workaholism is not right for you, why future self-visualization is crucial, and more.

Are you ready to take control of your time and your life?

Tune in now.

Key Takeaways: 

Introduction (00:00)

Why you need to manage your expectations (01:53)

“Nobody deserves your immediate yes” (06:54)

The importance of having clarity (08:19)

Moving away from workaholism (10:37)

There is no growth without discomfort (18:26)

Additional Resources:

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 506: Many real estate investors mistakenly think that owning more doors and more properties will bring in more profit.

However, today, we’re here to challenge that idea!

Because yes, you can maximize your profits without having to invest in more projects, and all you need to do to achieve that is listen to this week’s episode of The InvestHER Podcast.

In it, we sit down with the brilliant Dr. Rachel Gainsbrugh, a semi-retired pharmacist, luxury AirBNB real estate investor, educator, public speaker, podcast host, course creator, and coach.

Today, she’ll be sharing with us her “SAFER” strategy, which will help you maximize your returns without having to invest in more properties. She’ll also be discussing the best midterm rental strategies, why you should maintain control over your investments, and why market selection is crucial in our industry.

Are you ready to maximize your profits?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

Why owning less means more profitability (00:46)

The “SAFER” strategy (05:33)

How to choose the right market (13:37)

How to be more proactive (18:58)

Mixing midterm and short-term rentals (24:50)

Additional Resources:

Innago stands out as an exceptional property management company tailored to landlords and property managers of all sizes, and has helped over 70,000 property owners connect with more than 270,000 tenants. 

Innago is committed to streamlining property management and making the rental process simple, accessible, and affordable for landlords of any scale. They go above and beyond in delivering an outstanding leasing and rent collection experience for both renters and landlords. 

Their online rental applications and screening has revolutionized the tenant screening process, and to top it all off, their customer support team's commitment to their clients is excellent.

Use this link to sign up, collect rent with Innago for two months, and get a FREE $25 gift card: https://innago.com/investher/?utm_source=InvestHer&utm_medium=Referral

--

✨ Connect with Dr. Rachel

Follow Dr. Rachel on Instagram: https://www.instagram.com/short.term.gems/ 

Follow Dr. Rachel on Facebook: https://www.facebook.com/shorttermgems/ 

Learn more about Dr. Rachel’s work: https://www.shorttermgems.com/ 

--

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 505: So many real estate investors now own properties all over the country, and so, it’s only normal that they manage them remotely, as they can’t be at several places at once.

If you find yourself wondering how you can effectively self-manage all your real estate projects from afar, and you’re not sure where to start (or how others do it), then you definitely want to take a seat and give this episode a listen. 

In it, we sit down with Mary Ragano, a senior marketing program manager at Innago, a company that offers one of the best property management softwares on the market today. 

Mary is also a real estate investor with experience in managing projects from afar, as she co-owns properties in both Cincinnati and Chicago.

In this episode, she’ll be discussing her own experience in property management and sharing insights on how to use a software to manage your real estate portfolio remotely, why having local support as a remote real estate investor is a must, the importance of preventative maintenance on your properties, and more.

Are you ready for a fantastic discussion?

We hope you enjoy it as much as we did!

Tune in now.

Key Takeaways: 

Introduction (00:00)

The best tools to manage properties remotely (01:27)

How to maintain a higher level of tenant satisfaction (07:39)

Tech for easy maintenance (11:22)

Let’s talk about preventative maintenance (17:30)

What you need to know about Innago (19:39)

Real estate investors’ biggest challenges (23:13)

Additional Resources:

✨ Connect with Mary

Learn more about Innago: https://innago.com/investher/?utm_source=InvestHer&utm_medium=Referral

--

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 504: If you’re finding yourself struggling with deal flow right now, you’re not alone. The 2024 real estate market is a tough one, and knowing what strategies work best for you is what’s going to differentiate you from the competition.

This is exactly what we discuss in this week’s episode of The InvestHER Podcast with our guest, the amazing Tasha DeRegis. 

Tasha is a real estate investor and expert in direct marketing. She specializes in off-market deals, and utilizes, wait for it… cold calling and SMS marketing to maintain and grow deal flow.

These two strategies are more often than not disregarded by most real estate entrepreneurs. They take too long and don’t bring in great numbers; or so you would think.

But today, Tasha is here to change your mind about these simple direct marketing techniques. Listen in as she breaks down why she loves cold calling and direct messaging, how using virtual assistants can make your job easier, the most effective SMS marketing strategies, and more.

Are you ready for this?

Tune in now!

Key Takeaways: 

Introduction (00:00)

Direct marketing for real estate (01:42)

Closing a deal with cold calling (07:39)

When to let go of a lead (13:20)

Why you need a CRM software (16:16)

Additional Resources:

✨ Connect with Tasha

Follow Tasha on Instagram: https://www.instagram.com/therenovationqueen/ 

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 503: Many real estate investors are currently scaling their businesses and moving from managing one property to managing multiple ones at the same time.

Understandably, this can be a pretty stressful change, and if you don’t know how to manage more than one project at once, then you might find yourself overwhelmed and facing the difficulties that come with that. 

And this is exactly why, in this week’s episode of The InvestHER Podcast, we’ll be sharing with you all our secrets to manage multiple real estate projects like a pro!

Listen in to learn how to implement efficient systems and processes, why bulk decision-making is the secret to great time management, the importance of utilizing technology to make your work easier, and more.

Are you ready to say goodbye to the chaos?

Tune in now!

Key Takeaways: 

Introduction (00:00)

How to prioritize tasks (01:00)

Why you need templates (03:45)

Bulk decision-making (08:11)

The importance of proactive communication (14:54) 

Additional Resources:

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 502: Today’s real estate market is boasting high interest rates, and so, many investors might think the BRRRR method is not as effective as it used to be.

But we’re here to tell you that the BRRRR strategy is NOT DEAD. 

In fact, it’s more alive than ever, and it can help you grow your portfolio if you know how to use it in our current market.

But don’t take it from us, instead, take it from this week’s guest on the podcast, the brilliant Jessie Lang.

Jessie is a real estate investor who owns & self-manages 70+ long-term rentals in Columbus, OH. She is also a content creator who teaches aspiring real estate investors to buy and self-manage their long-term rental portfolios to gain financial freedom.

In this episode, Jessie will be discussing how she grew her portfolio from 11 to 70 properties using the BRRRR strategy. 

She’ll also be sharing with us ideas on how to mitigate risks in today’s market, why it’s important to invest in areas with a good community, her biggest investing mistakes, and more.

Are you ready?

Let’s dive in.

Key Takeaways: 

Introduction (00:00)

From 11 to 70 properties (00:51)

Quick case study (01:50)

How to get a higher rent income (09:30)

Jessie’s biggest mistakes (16:09)

Jessie’s future endeavors (21:10)

Great community makes for great investments (26:14)

Additional Resources:

✨ Connect with Jessie

Follow Jessie on Instagram: https://www.instagram.com/jessielang916/

Follow Jessie on Facebook: https://www.facebook.com/jessie.lang1

Join Jessie’s Facebook group: https://www.facebook.com/groups/unlockedguide/

--

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 501: If you’ve ever experienced burnout, then you know how difficult it is to get out of it. And this is especially true for women business owners who tend to take on more responsibilities than their male counterparts.

So yes, burnout is a reality that comes with owning a business, but what if you could prevent it altogether? 

This is the question we answer in this week’s episode of The InvestHER Podcast, and to do so, we’ve invited an expert on the podcast, the brilliant Polly Mertens.

Polly is a seasoned life coach and business consultant who specializes in helping her clients break free from limiting belief patterns to create both the business and the life they desire.

And today, Polly will be sharing with us all her secrets to prevent burnout and boost your efficiency. She’ll also be discussing the burnout indicators you need to look out for, why you should get rid of mental and physical clutter, the importance of delegating tasks as a business owner, and more.

Are you ready to take control of your life and say goodbye to burnout?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

How to evaluate burnout (00:59)

How to get out of burnout (02:45)

How to schedule to avoid burnout (05:45)

Emotional audit and time-blocking (10:16)

Get rid of the clutter in your life (17:02)

Know your strengths and hire your weaknesses (25:30)

Additional Resources:

✨ Connect with Polly

Request your complimentary phone consultation with Polly: https://pollymertens.com/investher/

Follow Polly on Instagram: https://www.instagram.com/getbusythriving/

Follow Auxilee on Instagram: https://www.instagram.com/auxilee.us/

Follow Polly on Facebook: https://www.facebook.com/pollymertenscoaching

Follow Auxilee on Facebook: https://www.facebook.com/auxilee.us

Learn more about Polly’s work: https://pollymertens.com/

--

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 500: We’ve made it to episode 500, and to celebrate, we’ve invited the woman who was our very first guest on the podcast, the amazing Mindy Jensen.

Mindy is the host of the BiggerPockets Money podcast, an experienced real estate investor, and a personal finance expert. 

Together, we’ll be discussing something super important: How to define success as a real estate investor beyond numbers and money. And this means we’ll be talking about the importance of prioritizing personal well-being and family over professional achievements, why you should say “no” more often, and how to maintain great work-life balance.

We’ll also be diving into the importance of understanding your financial goals and risk tolerance, why you should explore alternative investments more, how to align your mind, body, and soul for success, and why it’s so crucial to prioritize health and wellness in your personal relationships.

Are you ready for a super exciting episode?

Let’s dive in!

Key Takeaways: 

Introduction (00:00)

What does success look like? (01:16)

Financial well-being vs personal well-being (08:40)

Setting yourself up for success (16:59)

Why you need to have a good community (28:52)

Why you need strong boundaries (31:28)

Additional Resources:

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 499: As we always say on the podcast, making mistakes is natural, so don’t beat yourself up when (not if, but when) it happens.

Instead, learn everything you can from the errors you made so that you can become a better real estate investor.

In the spirit of sharing, we’ll be talking about all the lessons we learned from our worst real estate investments in this week’s episode of The InvestHER Podcast.

From the investment that led to long-term cash flow issues to the single-family home that came with its own set of problems, we share it all.

Are you ready to learn from our mistakes?

Tune in now!

Key Takeaways: 

Introduction (00:00)

Our worst investments (01:03)

Never put your deals ahead of the market (02:36)

What happens when you don’t hire the right contractor (05:09)

Are you pivoting too fast? (13:48)

Additional Resources:

⚡ Join the InvestHER Movement

Join our Facebook group: https://www.facebook.com/groups/therealestateinvesther/

Join the our community: https://www.therealestateinvesther.com/facebook-community-group 

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!