We've focused a lot on being more persuasive through our verbal communication and body language. In today's episode, Cyn Sandoval (former marketing manager for Daymond John and The Shark Group), walks us through best practices for crafting compelling written messages.

Cyn's advice will help you to avoid common mistakes and ensure your message sticks. Much of what she says is also directly applicable to being more persuasive in-person, on zoom, or over the phone. Enjoy!

"Cyn is the founder and director of Cynthia is Marketing, a boutique advertising consultancy managing well over 1 million in advertising spend, partnering with ambitious e-commerce and online education businesses looking to scale their efforts profitably with impactful paid media strategies. She earned her stripes working with renowned digital advertising agencies and industry leaders like Daymond John from ABC's Shark Tank, generating over 15 million in revenue through advertising campaigns for brands like Capital One, Atkins, The Shark Group, and more."

Also, a side note for our listeners: This is our first ever sponsored episode! If you've been listening for a while, you've heard me say that if you want to sell your idea, you first have to be sold on it yourself. That being the case, I'd never promote a product on the show that I don't believe in! Today's product is one that I'm excited to get behind and I hope you will be too. Check out their website www.freelunchcoffee.com and use the code "Persuasion" for 15% off!

One time a buddy and I tried to go ice fishing without any of the proper equipment. The result: a near death experience, an increased heart rate, and zero fish.

After the fishing story (at minute marker 15:47), Alexa and I chat about things to do and say in order to negotiate a lower rent with your landlord.

Enjoy!

It can be all too easy at times to focus on our needs rather than the needs of the person we're trying to persuade.  We become so wrapped up in trying to get what we want that we forget to listen. We forget to ask questions. We forget to humanize the person we're speaking with. This is where most of us go wrong!

In this episode, I discuss this pitfall along with ways to overcome it with my special guest, Sergio Jimenez. Enjoy!

A little bit about Mr. Sergio Jimenez:

"Sales-born in the gym industry at 17. Moved on to sell cars, made $13k my 2nd full month as a car salesman. Broke dealership record by being promoted only 3 months after starting. Became the youngest F&I guy in the state at 18. Became the youngest sales manager in the state at 22.

My side hustle the entire time was roofing contracting. I would land projects and sub them out, pocketing 40% margin without hammering a single nail.

Eventually, my side hustle outgrew my main hustle and I quit entirely to start my roofing company. We now employ over 40 people including 3 separate divisions of sales teams such as: Commercial, Residential Retail, & insurance-based restoration teams.

I am now 26, "working" 8-noonish, with all the time that I need to pursue my childhood dreams of making it as a screenwriter & filmmaker in Hollywood."

In 2014, I thought it'd be a good idea to drive a scooter 1700 miles across the country. That idea turned out to not be so good of an idea. The challenges I experienced on that trip made it one of the most grueling experiences of my life.

Enjoy this week's episode from our new segment, Whiskey Wednesday!

If we want to make a stronger impact, we need to be stronger storytellers.

This week we celebrated the birthday of one of the most persuasive communicators of all time, Martin Luther King Jr. In today's episode, I unpack the communication tools used in MLK's iconic, "I Have a Dream" speech, and explain how we can use those same tools to move others to action.

Also - quick reminder that January is human trafficking awareness month! If you'd like to help fight the good fight but aren't sure where to start, you can donate directly on our website, persuasionschoolpodcast.com! 100% of the proceeds will be distributed across both global and national anti-trafficking organizations.

Enjoy the episode!

Some people know I'm passionate about fighting human trafficking, but not everyone knows why. In today's episode, I tell the story about how I stumbled into this passion in the first place.

Are you interested in fighting the good fight with us but aren't sure how or where to start? If so, you can now donate directly from our new website: persuasionschoolpodcast.com! 100% of the donations are passed through to national and global anti-trafficking organizations. We'd love for you to join us on this mission! Every little bit helps so even $1 donations are greatly appreciated.

Interested in being a guest on the show, advertising your product or service, or have a question/topic suggestion for an episode? Drop me a line on persuasionschoolpodcast.com. I’d love to hear from you.

In episode 27, we discussed ways to give and take "temporary status" using our body language. Episode 30 follows up on this principle of "temporary status" with several ways to either give or take status using our language. Enjoy!

When it comes to persuading others, status is everything. Too much status on our end can lead to us being perceived as overly dominant. Too little status can lead to us being perceived as a doormat. In between these opposites are several sweet spots. In episodes 27 and 30, you'll learn how to find them!

Also! The quote that Alexa brings up at the end is in fact NOT from Eleanor Roosevelt. I was wrong! It came from Maya Angelou!

After a handful of requests to hear more about what others have called my "wild personal life", I've decided to open up via our new series, "Whiskey Wednesday".

Whiskey Wednesday (WW) is an additional weekly episode where Alexa and I informally discuss various aspects of my life. The Persuasion School audience has asked to learn more about me as a person so this will be the place to learn! Have a question for me? Send me a DM through Instagram (@itsjakesavage) and I'll try to answer it during one of our WW sessions.

In today's episode, I share an insane and true story about a time I found myself in a tight spot in the Caribbean. Alexa and I linger a bit throughout the intro so if you're interested in jumping straight to the story, you can skip to 8:50. Enjoy!

"Be confident, be yourself, and go knock it out of the park!" - typical advice for things like asking for raises or crushing job interviews. Sounds simple enough, right? If it's so simple, then why is it so hard to actually do?

In this episode, famous music artist, Greyson Chance, shares his methods for:

1. Getting in the zone before performing in front of thousands
2. Building confidence
3. Being yourself

All three of Greyson's tips are directly applicable to everyday situations. Give this episode a listen and knock that next "ask" out of the park! 

When it comes to persuading others, status is everything. Too much status on our end can lead to us being perceived as overly dominant. Too little status can lead to us being perceived as a doormat. In between these opposites is a sweet spot and only the most persuasive individuals know how to find it.

In this episode, I provide a breakdown of this power dynamic and teach you one way to achieve the ideal balance of status. It’s a tip that will work for both in-person and zoom conversations. Enjoy!