The Jason Stapleton Program

Today we round out or series on “The 5 Reasons Your Prospects DON’T Buy from You”. The 5th and final reason is trust. They either don’t trust you or they don’t trust themselves. On this episode I’ll walk you through how to overcome both so you can sell more, at higher prices, with less buyer resistance.

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The past few weeks we’ve been covering the many reasons people don’t buy. Today we’re covering urgency. Urgency isn’t a nice thing to have in an offer. It’s essential to get your customers to buy. To understand why, listen to todays episode.

Today we’ll cover 4 ways to create urgency that will have your customers frothing at the mouth for what you’ve got.

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Today we’re going to spend a little time looking at the political and economic landscape of Europe and before you start asking why it should matter to you let me point out that our last two major economic recessions originated outside the U.S. We’re living in a completely interconnected world.

A war in Ukraine means food shortages in Africa and gas shortages in Germany. An emerging markets slowdown means a liquidity crisis for U.S. stocks. A lockdown in China means a backlog of shipments of goods bound for the U.S. To understand the risks we face we must look outside our own boarders. That’s what we’ll do today.

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Over the last few weeks we’ve been discussing the 5 reasons why people don’t buy. Today we’ll be addressing the most common objection you’re likely to get, especially if your product costs more than a person tends to carry in their wallet. “I can’t afford it.”

Sometimes this is just an excuse because you’ve failed to address one of the other reasons people don’t buy. But sometimes your prospect really can’t afford your product. What do you do then? If you’re waiting until the objection is raised before you solve it you’re too late. Today we’ll look at 3 common ways you can make the sale even if someone “can’t afford it”.

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I think recession is already certain. We’re at the beginning of what could be a very long and severe recession, perhaps even depression. The Federal Reserve Bank has signaled it’s willingness to do so in order to bring inflation back in check.

Today we’ll discuss the potential impact of their decision this week as well as some [not so] great ideas officials are implementing to try and provide relief to struggling Americans.

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What if a prospect says no and they mean it? They’ve heard your offer, considered the value and they said no. Do you just walk away? To you push? Does selling require some kind of trickery or tactical knowledge to work?

Today we’re doing a deep dive to answer all those questions and more so tune in and pay attention. Lots of value in this episode.

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Theres a big misconception out there that entrepreneurs are great with money. Nothing could be further from the truth. Many entrepreneurs know how to make a lot of money but they can’t seem to hold on to it for very long.

Hannah’s story is a lot like mine. She grew up poor, surrounded by people with bad habits around money. But she learned how to build a business and put the money to work for her. Thoroughly enjoyed our conversation and I think her free money event is a must for any woman who wants to be empowered with the knowledge to make better financial decisions.

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From war to fast food to our rapidly depleting water supply - everywhere you look our world is changing so fast most people can’t keep up. Today we’ll explore the good and the bad so you can make better decisions about what’s best for you and your family.

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Last week we covered the five reasons people don’t buy. As promised this week we start a five part series where we’ll do a deep dive into each of those reasons. Today we start with clarity.

How do you clearly and effectively get your message across in a hyper-connected world full of distractions? How to you ethically influence someone and still be able to lay your head down at night with a clear conscience? All that and more on today’s show

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Watch My Latest Video on How to Create an EPIC Video Sales Letter https://www.youtube.com/watch?v=VtwgpSEPLbY