The Jimmy Rex Show

In this episode of The Jimmy Rex Show, Jimmy sits down with entrepreneur and investor Rob Fitzpatrick, co-founder of Naked Diablo Tequila, to break down how he’s building a premium tequila brand in one of the most competitive markets in the world.

Rob shares how a restaurant investment turned into launching a disruptive spirits brand, and why his team chose to go against traditional marketing by creating a docuseries (How to Build a Billion Dollar Brand) and reality show (Tequila Empire) to scale awareness and increase brand value.

This episode covers entrepreneurship, brand building, marketing strategy, and the mindset required to build a high-level business.

Topics include:

• Building a premium tequila brand (Naked Diablo Tequila)
• Entrepreneur mindset and scaling a business
• Disrupting traditional marketing with media and storytelling
• Distribution, partnerships, and long-term brand growth

If you’re interested in entrepreneurship, business strategy, branding, investing, or building a successful company, this episode delivers practical insights and real-world experience.

Guest: Rob Fitzpatrick (Co-Founder, Naked Diablo Tequila)

Learn more:
Naked Diablo Tequila – https://nakeddiablo.com/

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Most people think healing is about doing more...

More workouts. More supplements. More discipline.

But what if that’s not the problem?

In this episode, Jimmy sits down with Dana Herrera, author of The 4 Dimensions of Wellness, to break down what’s actually missing. They dive into why so many people stay stuck in the same patterns, how your emotional and spiritual state controls your physical health, and why healing doesn’t happen through effort alone.

This is a conversation about doing the real work. Not the surface-level stuff.

The internal work most people avoid. If you feel like you’ve tried everything but still aren’t where you want to be… this one will hit.

Learn more about Dana: https://www.danaherrera.life/

In this episode of The Jimmy Rex Show, I sit down with Jacob Schick — Co-Founder of 22Kill and One Tribe Foundation — to talk about one of the most important and heavy issues facing our country today: veteran suicide.

The original statistic of 22 veterans a day taking their lives sparked a movement, but as Jake explains, the real number is likely even higher — and the problem goes far beyond just the military.

This conversation dives deep into trauma, healing, purpose, and what it actually takes to help someone who is struggling. Jake shares his personal story of being severely wounded in Iraq, losing part of his leg and arm, and how that journey led him to dedicate his life to helping others find healing.

We get into the reality of pain — both visible and invisible — and why the trauma people carry internally is often the hardest to face. Jake explains that pain is relative. There is no scale. What matters is learning how to process it instead of suppressing it. 

We also discuss:

• The origin of 22Kill and the viral push-up movement
• Why awareness alone isn’t enough — and what actually helps
• The importance of simply listening instead of trying to “fix” people
• Why society avoids conversations around suicide
• The concept of becoming a “whole human” — mind, body, and spirit
• Why veterans struggle when they return home
• The role of unresolved childhood trauma in adult pain
• The power of community and shared experience in healing
• Psychedelics and alternative therapies for PTSD
• Addiction, recovery, and learning to face pain instead of numbing it
• Letting go of guilt, shame, and the need to control outcomes
• How to take ownership of your peace and your life

Jake shares one of the most powerful perspectives of the entire episode: You don’t need to have the perfect words — you just need the courage to listen. At the end of the day, this conversation is about responsibility — to yourself, to your family, and to the people around you — to do the work, face the pain, and live a life that actually matters.

If this episode resonates, share it with someone who needs it.

Learn more or support the mission:
https://1tribefoundation.org

In this episode of The Jimmy Rex Show, I sit down with one of my closest friends, Curtis Marshall — a founding member of Dental Intelligence and someone I’ve been lucky to call a brother for over 15 years.

Curtis helped build Dental Intelligence into one of the fastest-growing companies in the dental industry, now approaching $100M in annual revenue. But this conversation goes far beyond business. We talk about entrepreneurship, friendship, personal growth, and the principles that actually lead to a fulfilling life.

Curtis shares the early story of joining a startup that would become Dental Intelligence, how data transformed the way dentists run their businesses, and the simple formula they use to help dental offices dramatically increase profitability.

We also get into:
• The four levers that drive business profitability
• Lessons from building a $100M company from the ground up
• Why focusing on what you can control changes everything
• The importance of brotherhood and men doing the inner work
• Travel experiences that reshape how you see people
• Why curiosity is the opposite of judgment
• How improving yourself improves your family and community
• The power of focusing on what actually matters

This episode is really just two longtime friends talking about life, growth, business, and what it takes to build something meaningful. You can learn more about

Dental Intelligence here:
https://www.dentalintel.com

What happens when you go seven full days without your phone?

In this Real Men, Real Conversations episode, Jimmy shares what he learned after attending the Hoffman Process in California, where participants completely disconnect from technology for an entire week.

No phone. No music. No TV. No digital distractions.

The experience led to some surprising realizations about attention, silence, sleep, emotional clarity, and the real reason we reach for our phones so often.

Jimmy talks about:
• Why most men wake up already losing control of their day
• How silence and solitude can unlock clarity and emotional release
• The surprising truth about phone addiction
• Why social media is a counterfeit version of real connection
• And why spending time alone in nature may be one of the most powerful things you can do 

His biggest takeaway:
We’re not addicted to our phones. We’re starving for real human connection.

Jimmy challenges listeners to try a 24-hour digital detox and see what happens when you give yourself space to think, reflect, and reconnect with life.

If you’re a man looking for deeper connection, accountability, and growth, learn more about Jimmy’s men’s community, We Are The They, at: https://wattmovement.com

In this episode of The Jimmy Rex Show, I sit down with Hunter Clark, founder of Sunlight, a coaching program helping men break free from pornography. Hunter shares his personal journey — from first exposure at nine years old, to struggling through high school and marriage, to eventually finding real freedom after realizing white-knuckling, shame, and traditional approaches weren’t working.

We break down:

• Why shame fuels the cycle more than porn itself
• The difference between avoiding porn and actually healing
• How isolation strengthens addiction
• The power of bringing struggles into the light
• Misalignment in life as a root cause
• Why screen time is a hidden accelerant
• Dopamine, the “hedonic treadmill,” and modern masculinity
• How porn affects intimacy and marriage
• AI, OnlyFans, and the next wave of digital temptation
• Practical ways men can interrupt the pattern

Hunter explains the three core pillars he teaches inside Sunlight — removing shame, restoring alignment, and rebuilding real connection — and why true freedom feels different than simply counting days. If you’re struggling, know someone who is, or want to understand the deeper conversation around modern masculinity and addiction, this is an important episode. You can connect with

Instagram: https://www.instagram.com/_hunter.clark

Learn more about Sunlight: https://sunlightjourney.com/break-free

If this episode resonates, share it with a man who needs to hear it.

In this episode of The Jimmy Rex Show, we explore how your brain might be distorting reality more than you realize. Bizzie Gold, the author of "Your Brain Is a Filthy Liar," explains how childhood experiences form unconscious patterns that influence perception, emotional responses, and behavior.

We discuss brain pattern mapping, emotional addiction cycles, how perception drives behavior, and why awareness alone isn’t enough to create change. If you’ve ever felt stuck in repeating the same destructive habits, this conversation breaks down how those patterns are formed — and how they can be rewired.

Follow Bizzie Gold here: https://www.instagram.com/bizziegold/?hl=en

On today’s episode of The Jimmy Rex Show, Jimmy sits down with Kurt Bestor — two-time Emmy Award winner, Grammy-nominated composer, and one of the most recognized musical storytellers in the country.

They talk about what it means to create work that outlives you, why music can carry emotion further than words, and how Kurt thinks about legacy as impact, not ego. Kurt shares how the industry has changed from the early days of recording and networking to the modern world of streaming, social media, and constant noise — and why live performance still matters more than ever.

Jimmy and Kurt also go deep on creativity, curiosity, and the mindset that keeps Kurt evolving at 67. They break down the role of technology and AI in music, what AI can actually help with, what it can’t replace, and why the “human” part of art is the whole point. Then Kurt tells the real story behind “Prayer of the Children” — how it came to him, what was happening in the world when he wrote it, and why it continues to resonate across generations.

A powerful conversation about art, purpose, staying sharp, and making something real.

On today’s episode of The Jimmy Rex Show, Jimmy sits down with Naweïa Wilder, a health + healing practitioner who works with Iboga and other alternative modalities focused on deep emotional healing, truth work, and self-love.

They start with Naweïa’s background growing up Mormon in California, her unexpected decision to serve an LDS mission in Guatemala, and the spiritual questions that followed. From there, Naweïa shares how her path expanded into energy work, kinesiology, EFT tapping, and ultimately plant medicine, including early experiences with ayahuasca and the moment she felt strongly called toward Iboga. Jimmy and Naweïa break down what makes Iboga different, why it’s often described as a “truth hunter,” and how it can help people work through trauma, addiction patterns, emotional loops, and the deeper roots of self-sabotage.

Naweïa also talks about the real meaning of self-love, why healing isn’t just “feel good” spirituality, and how different parts of the psyche can stay stuck even when the adult version of you looks successful on paper.

This is a deep, honest conversation about faith, healing, forgiveness, personal evolution, and what it looks like to find your own path to God without judgment.

Today’s episode is a real estate conversation with one of the most impressive young agents in the business.

Cooper Murphy is 23 years old and closed 58 deals in his first full year as a real estate agent in 2025 — in a market where most people say it’s “too hard to sell.” We break down exactly how he did it.

We discuss what real work looks like day-to-day, why intention matters more than scripts, and how creating real value is the fastest way to build referrals and momentum.

Cooper walks through his daily schedule, how many hours he’s actually working, how he structures his calls and follow-ups, and why consistency beats talent every time.

We also get into:

• Why networking works when it’s done with the right intention
• How one great deal can turn into 10–15 more
• The difference between buyers and listings and where Cooper focused early
• Why working with people your own age can compound long-term
• How to think about lifetime client value instead of quick wins
• Creative financing and subject-to strategies and why they matter in this market
• How to analyze worst-case scenarios so you don’t over-leverage
• Why content and deal-sharing builds trust faster than traditional marketing

This episode is a blueprint for young agents, new agents, and anyone who wants to build a real estate business that compounds instead of burns out.