Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren answers a listener’s question on makeup recommendations for oily skin. 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
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• Pinterest: https://www.pinterest.com.au/stylestoryau

K-Beauty News

• Beauty Customers Are Using Mobile While Companies Are Still Stuck in the Past
• New Kbeauty Marketing Trends in 2023 

Review for the Podcast 

• Curious about k-beauty? Look no further! 

Questions of the Week: Any recommendations for oily skin? I’ve got dewy makeup without even trying

Products mentioned:

• Banila Co Prime Primer
• Innisfree No Sebum Pact and Powder 
• APLB Centella Mist Spray Serum

Why Did You Buy This K-Beauty Product 

• Subi Bare Skin Balm 
• Subi Perfect Pimple Patch 
• Jelly Ko Bubble Tea Steam Cream

BUY ONE GET ONE FREE FOR MOTHER’S DAY 

• Jelly Ko Cherry Blossom Sleeping Mask 

• Make sure you click on the “gift icon” to claim the second product.
• Both need to be in your cart. 

Recommendation of the Week - Bingsoo (빙수)  

See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast Lauren gives her verdict on whether it matters if a K-Beauty product that is popular overseas isn’t trending Korea. She discusses globally popular K-Beauty brands that are basically unknown in Korea and vice versa plus why the trends are different. 

 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/does-it-matter-if-k-beauty-products-aren-t-popular-in-korea

 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

 

EPISODE SUMMARY

• Globally Popular K-Beauty Brands that are basically unknown in Korea 
• Globally Popular K-Beauty Ingredients that aren’t really trending in Korea
• Popular Products or Brands in Korea that don’t get much air time overseas
• Why are the trends different?
• Does it matter?

See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast Lauren discusses K-Beauty's Stick Balm craze and whether the trend is about to take off overseas. She answers a listener's question about redness on the cheeks. A new Donut Skincare Set has just been released and customers answer honestly why they bought products from COSRX, Skinfood and more. 

 

Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/are-korean-skincares-multi-sticks-going-global

 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

 

K-Beauty News Headlines 

• Are K-Beauty’s Multi Sticks About to Go Global?

• Products mentioned: 

• Kahi Multi Balm

• Charmzone Vita Brightening Stick

 

Question of the Week: What do you recommend for redness on the cheeks?

Products mentioned:

• Dr Jart Color Correcting Cream 
• Vitamin C 
• Niacinamide 

 

New K-Beauty Releases

Donut Skin Skincare Set

 

Why Did You Buy This K-Beauty Product?

Products mentioned: 

• Skinfood Royal Honey Propolis Essence

• Deluxe Mini Kit - Dear Bare Skin

• COSRX Collection AC Ultimate Spot Cream 

 

Australian Mother’s Day Special Offer:

• Buy One Get One Free Jelly Ko Cherry Blossom Sleeping Mask. One for you; one for Mum!

 

Nails and Fails of the Week 

• Product mentioned: Bubble Tea Steam Cream 

See omnystudio.com/listener for privacy information.

Lauren discusses the rise of beauty devices in Korea. From scalp care, to cleansing, hair removal, LED and more are beauty devices the next big thing in KBeauty? Plus, a listener asks about the impacts of facial misting on SPF. Customers reveal what made them purchase popular Korean skincare and makeup products. 

 

Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/are-beauty-devices-the-next-big-thing-in-kbeauty

 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

 

 K-Beauty News Headlines

• Beauty Devices Are All The Rage in Korea
• Nearly A Quarter of Japanese Women Surveyed Use KBeauty Products

 

Question of the Week: Sunscreen and Face MistingNew K-Beauty Releases:

Final preparations for the new Jelly Ko Lip Mask 

 

Why Did You Buy This K-Beauty Product?

• Why I Bought Dr Ceuracle Vegan Kombucha Cream 
• Why I Bought Dr Jart Color Correcting Cream
• Why I Bought Tocobo AHA BHA Lemon Toner

Beauty Nails and Fails of the Week

See omnystudio.com/listener for privacy information.

Lauren shares her thoughts on some of the differences between K-Beauty and J-Beauty in 2023 based on her observations in Japan. From fragrance in skincare to what’s trending in makeup, sheet masks, SPF, pricing and more how is Japanese beauty different from Korean Beauty? Let’s take a look. 

 

Access Full Show Notes For This Episode:

https://stylestory.com.au/blogs/podcast/k-beauty-vs-j-beauty-in-2023

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

 

EPISODE SUMMARY  

• Fragrance 
• Differences in Japanese Skincare vs Korean Skincare 
• Makeup Preferences
• Masks in Korea vs Japan 
• SPF
• Pricing

See omnystudio.com/listener for privacy information.

Lauren talks through the new “Healthy Pleasure trend taking over Korea and what it means for beauty. A recent survey reveals the differences in makeup consumption between Koreans, Americans and Japanese. Plus, what’s the best way to use a hydrogel eye mask in your skincare routine?

 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/k-beauty-trend-alert-healthy-pleasure

 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

 

K-Beauty News Headlines

• “Healthy Pleasure” Trend Taking Over in Korea 
• Differences in Makeup Consumption Between Korea, America and Japan
• More Online Consumers Purchasing Directly From Overseas

 

Question of the Week: When and How Should I Use An Eye Mask In My Routine?

 

New K-Beauty Products

• Laneige Lip Sleeping Mask EX Mini Kit (8g x 4)

We currently have a Buy One Get One Free offer on Subi Brightening Powder Cleanser 

 

New K-Beauty Reviews

• Jelly Ko Dewy Glaze Toner

• Skin79 Orange BB Cream 

• Heimish Green Foam Cleanser

 

Recommendation of the Week: Cherry Blossoms 

See omnystudio.com/listener for privacy information.

Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process? 

 

Access Full Show Notes for This Episode:

https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty

 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

TOPICS COVERED 

• What is Blanding?
• Why Are K-Beauty Brands Blanding? 
• Why Blanding Is Not a Great Idea 

• K-Beauty Brands Who Have Had a Modern Makeover 

• Sulwhasoo 
• Innisfree
• Etude 
• Beauty of Joseon

• K-Beauty Brands That are Half / Half 

• COSRX 
• Brands that haven’t blanded
• Skinfood - still retains the unique brand identity that made it famous
• Banila Co - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept

See omnystudio.com/listener for privacy information.

Lauren discusses the fake Laneige product scandal causing headaches for the brand. She answers a listener's question about how to get rid of pigmentation. Plus, AHC has just dropped the 10th update to their famous Eye Cream for Face. 

 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/laneige-products-embroiled-in-controversy-over-fakes

 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

K-Beauty News Headlines

• Fake Laneige Products Causing Headaches
• Consumers Will Be Able to More Easily Check the Price of Cosmetic Surgeries in Korea

New Kbeauty Products

Son and Park Beauty Filter Cream Glow

AHC Ten Revolution Real Eye Cream for Face 

Question of the Week - How Do I Get Rid of Pigmentation?

Products mentioned:

• Laneige Vitamin C Ampoule 
• Innisfree True Vitamin C23
• APLB Glutathione Brightening Tone Up Cream

 

New Kbeauty Reviews on STYLE STORY 

• Jelly Ko Bubble Tea Steam Cream Review 

• Jelly Ko Dewy Glaze Toner Review

Recommendation of the Week - Second half of The Glory

• "The Glory" 

See omnystudio.com/listener for privacy information.

Lauren discusses plastic surgery in Korea, medical tourism and why the plastic surgery industry is so huge. Plus, what are the most popular procedures and what motivates people to get surgery in the first place?

 

Access Full Show Notes at: https://stylestory.com.au/blogs/podcast/plastic-surgery-in-korea

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

 

TOPICS COVERED:

• The Plastic Surgery Industry in Korea 
• Medical Tourism
• Koreans and Plastic Surgery
• Why do Koreans Get Plastic Surgery?
• What are the popular surgeries in Korea?

 

See omnystudio.com/listener for privacy information.

Lauren discusses how K-Beauty standards are negatively affecting foreigners living in Korea and popular beauty show "Get It Beauty" is getting an American re-do. Two new eye creams have just launched on STYLE STORY. 

 

Access Full Show Notes for Today's Episode: https://stylestory.com.au/blogs/podcast/k-beauty-standards-affecting-foreigners-in-korea

 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

K-Beauty News

• Get It Beauty will be getting an American remake
• K-Beauty Standards Affecting Foreigners in Korea

New K-Beauty Products on STYLE STORY

• Hanskin Collagen Peptide Eye Cream (80ml) 
• Pyunkang Yul Concentrated Eye Cream

New Korean Beauty Reviews on STYLE STORY 

• Jelly Ko Cinnamon Toast Sugar Scrub Foam Review
• APLB Hyaluronic Acid Serum Review 
• Jelly Ko Bubble Tea Steam Cream Review 

Recommendation of the Week Korea Times Article and Maintenance Phase podcast

See omnystudio.com/listener for privacy information.