In this episode of Restoration Pros Unplugged, host Clinton James (CMO, Water Restoration Marketing) sits down with Chris Nordyke, President & Co-Owner of Floodlight Consulting Group, to unpack the sales and marketing KPIs that separate thriving restoration companies from those just getting by.

Pulled from a powerful live session hosted by WRM and Floodlight, this episode breaks down how to truly “know your numbers” and how tracking the right ones can help you scale smarter, convert more leads, and win more profitable jobs.

You’ll discover:
✅ The top KPIs that drive predictable growth and profitability
✅ How to align sales and marketing for better lead conversion
✅ The biggest lead management mistakes restoration owners make (and how to fix them)
✅ Why tracking performance builds accountability across your entire team
✅ Real-world examples of companies using data to scale faster and smarter

If you’ve ever wondered which numbers actually matter when it comes to growing your restoration business, this episode will give you the clarity and direction you need to take your next leap.

Featuring:
Clinton James – CMO, Water Restoration Marketing
Chris Nordyke – President & Co-Owner, Floodlight Consulting Group

📈 Learn More:
👉 Explore Sales Consulting and Leadership Training from Floodlight Consulting:
https://www.floodlightgrp.com/

👉 Schedule a Free Strategy Call with Water Restoration Marketing:
https://waterrestorationmarketing.com/