We're revisiting Pinterest's Verified Merchant Program with a timely update for product sellers. If you haven't connected your shop on Pinterest yet—or you're looking to diversify where customers discover your products—this is your sign to get started. In this episode, we break down the current status of the VMP program, refresh the key requirements and features, and answer the questions you've been asking. Perfect for e-commerce sellers who want to tap into Pinterest's high-intent shopping audience and expand beyond their current traffic sources. We cover: what's new with Pinterest shopping in 2025, catalog setup essentials, common merchant confusion points, and how to feature your products effectively now that shop tabs have changed.

If you’re looking to get your shop set up with Pinterest we can help ready your Pinterest account with our eCommerce kickstart package. From audit, to clean and build of your account, connecting you with a developer that can help troubleshoot any shop connections, and make sure you nail your images, this package is perfect for shop owners looking to jump into Pinterest to promote their product. Pinterest Marketing For Shops 

Important links:

• The Verified Merchant Program | Pinterest Business help 
• Shopping on Pinterest | Pinterest Business help 
• What To Know About The Pinterest Verified Merchant Program 

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles. 

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 

🎬 New to Pinterest → get started here with 4 videos! 

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

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