A question I often get from my peers and clients is about what it's like to transition from a brick and mortar practice to having only an online practice.

The short answer: It took time to figure out - but was completely worth it!

The long answer is what I give you in today’s episode, and describes the road I took to eventually arrive to where I currently am, teaching group programs online and using online methods to market them.

That transition to online can feel huge, overwhelming and scary and usually you have no idea how to start. If that's how you're feeling, remember it’s because it’s something new and we haven't been taught how to run our practice online.

Here’s what I covered:

• How I felt when I worked doing one-to-one patient work at a family health team (I didn't think that I was making much impact and wanted to create my own system to help people!)
• My first business idea was teaching people health through real food in person (I had this giant toolbox for all of my supplies that I would bring to my cooking demos!)
• Transitioning to my own brick and mortar practice (and what led me to start to work online!)
• 3 questions to find out if you should transition to online (they’re all based around your clients - where are they? how are they learning? and what do they need?)
• Your marketing strategy can be multi-faceted (so don’t give up your connections or assets that you currently have in that transition to online!)

Although the transition to online feels difficult at first, be sure to pick something where your clients are showing up and learn, experiment and grow from there to finally create that online program you’ve been thinking of!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about transitioning your practice online:

• Ep. 24: Grow Your Practice with Counselling and Online Programs with Vanessa Perrone

• Ep.28: Where Does an Online Program Fit Into My Practice?

• Ep.41 4 Steps to Create a Profitable Online Program

Have you ever been thinking about what content you could include in your online program - and you end up feeling completely overwhelmed?  

You probably feel like you have a lot of things you want to teach your clients and have a lot of content and concepts that you know can help them.

It can feel like a lot!

Today, I give you a few tips and strategies that you can use as you're starting to think through your ideas, so you can avoid program content overload. 

Here’s what I talked about:

• How every time I ran an online program, it changed (sometimes even right in the middle of the program!)
• The first thing I advise my clients to do before starting to plan their content (identifying the main problem their client is struggling with will bring a lot of clarity!)
• Figuring out what problem you’re going to solve for your clients (they need your expertise and experience!)
• The steps for brainstorming your content (it’s all about the sticky notes!)

My goal is to help you get unstuck and one step closer to developing the online program you’ve been thinking about!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about creating your online program:

• Ep.28: Where Does an Online Program Fit Into My Practice?
• Ep.41 4 Steps to Create a Profitable Online Program
• Ep.45 Your Business Model

If you’ve been listening to my podcast for a while, you know I'm a big proponent of growing and scaling your business in a way that is effective with your time. 

The beginning of the year is a great time to reflect on your current business model in your practice and review how you're making money, what services you're offering, and how your business model may need to change this year. 

Today, I talk about what needs to happen to your business model and give you options to change it so you can leverage your business AND your time.

Here’s what I covered:

• The two ways to grow your business (a tip I learned from my mentor years ago!)
• An alternative way to grow your business (how you can increase your availability by increasing your capacity with a team!)
• What leveraged offers you can use to grow your health practice (and my experience with each!)

I discuss your business model, things to consider, and how you can change it with different products, programs, and services for 2020, so that you can actually grow, make more money, and make a bigger impact  - without more hours of your time.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about what leveraged offers you can add to your health practice:

• Ep. 12: Membership vs. Program
• Ep. 24: Grow Your Practice with Counselling and Online Programs with Vanessa Perrone
• Ep.28: Where Does an Online Program Fit Into My Practice?

Let's talk about something that isn’t addressed as often as it should be and can easily happen with health service providers...Burnout.

Are you feeling burned out right now? Are you feeling like you're getting close to it, or you are very aware that it's possible for you to get to the place where you feel burned out?

If that's you and you're feeling burned out because you are doing one-to-one, while trying to juggle running and growing your business, managing a team, assistant or another healthcare provider that works for you, developing new programs, being an expert in your field, as well as doing this one-to-one work. 

This can get exhausting fast AND you are not alone. So many of us hit this point.

Today, I’m not talking about money, your offers, your programs, your products, or your marketing - I’m talking about what you are going to do about feeling burned out and how to avoid it.

Here’s what I talked about:

• Taking control of health service provider burnout (it starts by looking at your business model!)
• How to start delegating (what do you not have the brainpower for anymore that you can just let go of?)
• What I realized about vacation and what I’m doing differently (after not taking one at all for 3 years!)
• How I changed my workweek (it’s the day-to-day and the week-to-week that matters!)

With the action steps I give you, you can stop the cycle of feeling burned out or avoid getting there. By taking the time now to make these changes, you can build your health practice so you can go from feeling exhausting to feeling excited again - and continue to make the impact on health that you’ve always wanted.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about setting up your ideal business:

• Ep.33 When Your Dream Isn’t Your Dream

• Ep.39 Planning for a Successful 2020

• Ep.43 Take A Rest

Taking breaks. This is something I have struggled with forever. 

I’ve always overworked, over committed and did everything. I filled every single minute and second of my day with something. 

I still struggle with it now, but I'm a bit more aware. I know what it's going to take to change that and I'm working on it.

Today I want to talk to you about taking a rest. We often get into this place where we're so driven and we're so ambitious and we just push ourselves - but this can negatively affect every area of our lives.

Here’s what I talked about:

• How my last vacation didn’t go as planned (I couldn’t relax!)
• What I learned from that vacation (I need consistent weekly and daily breaks!)
• How I changed my work schedule (Fridays are my open days!)
• What my days are like (including my ‘people days’!)
• 4 things I’m doing differently (and which one I’m still working through!)

Maybe some of this will inspire you or it'll give you some ideas to sort through, so that you can continue to be driven and ambitious and work hard on making your dreams real -  making your business grow and reaching more people and making more money and having the kind of life that you want!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about creating a business around your life:

• Ep.33 When Your Dream Isn’t Your Dream

• Ep.37 Working Mamas, I See You

• Ep.39 Planning for a Successful 2020

If you've done your first launch, have you wondered what comes next after you've opened and closed your first enrolment and you're running your first health online program? 

Have you been thinking to yourself, “How do I make more money the next time?” or “How do I make sure I don’t make less money than the first launch?" or “How do I grow this?”

Today, I cover all the things that you want to think about and you want to do after your first launch. For those of you who have not done your first open enrolment, this will still be valuable for you because you'll learn what comes next and you’ll know where you’re going, so you can plan ahead.

Here’s what I talked about:

• What you need to learn after your first launch (including how to sell!)
• How to debrief after your launch (digging deep into your data and figuring out what worked and what didn't work!)
• Creating processes and delegating so you can be making more sales (even if it’s just 5 hours a week to start!) 
• Evaluating and improving your program (using the feedback you collected throughout the program!)
• The 3 big pieces that you'll be working on long-term (they’re improving your sales copy, marketing messaging and growing your audience!)

Remember, we're putting our energy and time so our online program can grow and we can change the way we work. By doing the steps I’ve outlined to improve our launches, we can work differently, show up in our lives and with our families differently and make more money while helping more people. That's why we're here.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes from our The Leveraged Practice Advisors:

• Ep. 36 Grow Your Practice with Instagram featuring TLP Advisor Chris Emmer
• Ep. 38 Writing Better Copy with Katie Momo
• Ep.40: Website Strategy with Shannon Shaffer

Online health education is impacting and continues to impact health as a whole around the world. We need to continue to be innovative on how we are reaching our clients, our patients, and our customers - and know how we can best serve them.

My mission is to help health professionals create an online health program or an online program for other professionals, so that we all can work together on impacting people who need our expertise.

On today’s episode, I wanted to help you get started by giving you four really important steps that come right out of the framework of The Leveraged Practice program.

Here’s what I shared:

• The 4 main pillars of creating an online program (it’s been so much fun helping over 100 health professionals create and launch their online programs using this framework!)
• How to know if your online program idea will work (we need to step back from it and identify the problem that we want to solve!)
• The way to discover your program framework (it starts with a download of all the ideas you have in your head!)
• Ideas to simplify the delivery and setup of your program (I don’t want you to get stuck because of the tech!)
• My number #1 enrolment strategy (all around building a waitlist - and not pre-selling!)

These proven strategies are all about how you can create something that's going to change your life and change the lives of your clients. We do it for them, to help solve their problems with our expertise!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about Launch Strategy:

• Ep. 29: The Launch Process
• Ep. 32: Content Strategy for Program Launches with JessCreatives
• Ep.40: Website Strategy with Shannon Shaffer

Have you ever wondered if your website is doing its job? Or maybe even what your website’s job is? 

The main thing to remember is that your target market needs to know that you’re speaking directly to them and can support them through their problem - and to accomplish this, you need a website strategy.

Today we have an incredible guest who is also an advisor within The Leveraged Practice Workshop, Website Strategist Shannon Shaffer of Purple Finch Studios. She helps us think about our websites a little bit differently and talks about how to get a strategy in place before designing your website, so you can speak to the right audience.

Here’s what we talked about:

• What the purpose is of your site (and the pages within it!)
• The call-to-actions on your site (your site visitors only do what you tell them to do!)
• How to figure out who your ideal client is (you can always start with who you don’t want to work with!)
• The questions to answer before you even start to build your website (Shannon breaks down her framework: The Who, What, Why, Where and How!)
• A simple exercise you can do to check the health of your website (and if your message is clear for your ideal clients!)

Most of the time your clients only know what their problem is and that they want to feel better. Being strategic about your website will help communicate that you have the solution to their problem.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about content strategy:

• Ep. 29: The Launch Process
• Ep. 32: Content Strategy for Program Launches with JessCreatives
• Ep.38 Writing Better Copy with Katie Momo

Prefer reading? Here’s the transcript below

2020 is coming soon so you probably already started to think about what next year is going to bring you and what you're going to do in your health practice.

If you haven't, I know the ideas are popping around your head so now is the time to start thinking about 2020 and what you want to accomplish next year.

In today’s episode, I go through the action steps you can take to both reflect on the past year and begin to set goals for what you want to do next year.

Here’s what I talked about:

• What to reflect on before planning your goals for next year (you’ll want a pen and your favourite notebook for this!)
• Looking at the past year (and what you loved and what you didn’t love!)
• Reflecting on any gaps in serving your clients (including what’s missing from your client experience!)
• Setting goals for how you want your business to be (and balancing it with your personal goals too!)
• How to shortcut creating your online program (this can mean different steps!)

It’s time to genuinely reflect on this past year and the questions I share will help you see what worked and what didn't - and then you can dream and plan for an amazing 2020!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about goal setting and planning:

• Ep.30: The $100K Mat Leave
• Ep. 31 Embrace the Numbers
• Ep.33 When Your Dream Isn’t Your Dream

Our words are some of the most powerful things that we have control over. 

As health professionals, we learned how to counsel, how to communicate and how to talk with clients in our practices and our offices. 

But we didn’t learn a lot about the written word outside of what we wrote for our professors. 

As you are thinking of what to write on your website, in your emails and in your social media posts, how you felt lost between the world of academic writing and this new way of writing online?

Today we have another amazing guest, Copywriter and Launch strategist Katie Momo, and she shares her insights and strategies to use with your written words online, to make that connection with the people that you’re wanting to help. 

Here’s what we talked about:

• What exactly is copy? (and the difference between content copywriters and sales copywriters!)
• Tips on how to write copy that your ideal clients will resonate with (you always need an end goal for your sales copy!)
• Ways to think of sales conversations (you’re helping them avoid a bigger problem!)
• The different kinds of guarantees that you can offer (and how health professionals can approach testimonials!)

Your business online is almost fully built on written words. Your goal is to connect with people in a way where they know what you offer is the solution to their specific problem, so you can reach and support more people with your expertise.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about content creation:

• Ep. 05: Do I need an email list to launch an online program?
• Ep. 06: How to Grow an Email List as a Health Practitioner

• Ep. 32: Content Strategy for Program Launches with JessCreatives