If you’re a parent, does this sound familiar?

Feeling guilty when you’re working because you’re not with your kids, and then feeling guilty when you’re with your kids because you’re not working?

It can come down to your definition of success. Everyone has a different definition of what it is, and you are allowed to claim yours and create your own plan for work-life.

What I’m talking about in today’s episode applies to you if you have kids or not, since it’s about your dreams, goals and expectations -  and we're going to talk about the grind and hustle, because it's not for everyone.

Here’s what I talked about:

• How I worked before I had my kids (and what changed after they were born!) 
• Claiming your own goal (whatever that is!)
• The discrepancy between our expectations and our goals (and whether your work-life plan matches up!)
• What I’ve learned about staying productive (this involves naps!)
• Getting to your work-life goal (and know that you're taking care of yourself!)

I know you are interested in making a big impact in your group programs and helping many people. The world needs you, so take care of you first and go towards what your definition of success is, no matter what others are doing.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about taking your next step towards your dream:

• Ep. 02: When Your Practice is Maxed Out

• Ep.30: The $100K Mat Leave

• Ep.33: When Your Dream Isn’t Your Dream

Feeling overwhelmed and unsure on how to use Instagram to connect with your audience? Or how to promote your online health program without feeling pushy?

When it comes to social media, my advice to my clients is to do everything strategically. Let's not do anything for vanity numbers, but let's be really smart about the actions we take in our business so that we can be effective with what we put into our work.

Today we have an incredible guest, Social Media Strategist and Educator Chris Emmer from Sweaty Wisdom. She does an amazing job teaching not just about Instagram, but how we use social media to connect with real people - and then convert them into joining our online program and working with us.

Here’s what we talked about:

• How health professionals can balance between being authentic AND staying professional when posting on social media (Chris’ tip: Keep it simple and connect online in the same way you do with your clients in person!) 
• What numbers we need to aim for on social media (it’s really about your engagement rate!)
• How to know what to post (It comes down to two main types of content: valuable & promotional!)
• The types of valuable content we can include in our strategy (Chris breaks down four categories!)
• Helpful tips on using Instagram Stories and DMs to connect with more people (nowadays people are spending more time in Stories!)

Your social media strategy will be as unique as yourself. If you think about how you connect in person, you already know how to do it online. It's just a little bit of fine-tuning and creating your strategy - and you'll be on your way to building stronger connections with your audience!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about steps to take to market your online program:

• Ep. 06: How to Grow an Email List as a Health Practitioner
• Ep. 32: Content Strategy for Program Launches with JessCreatives
• Ep.35 Launch Without a List

The idea of having to build an audience first before creating an online program is a bit of a myth. 

If you have an existing audience, it’s super useful but it’s not the only way to create an online program, get it out in the world and get people to enrol. 

I would challenge all of us to think out of the box, whether you have an existing audience or not, if you are running a business and you’re selling anything, from products or programs to services.

In today’s episode, we’re going to talk about what you can do to get in front of your ideal audience, if you are launching without a list. For those of you that have any kind of audience, you can use these strategies to get more people in the door, help increase your client load, and increase the money that’s coming into your practice.

Here’s what I talked about:

• Strategies to build your client list (whether you have an existing audience or not!)
• What others have done to grow their businesses faster than expected (by using other people’s audiences!)
• What I did when I started to grow my practice to get clients (within six months, my practice was where I wanted it to be!)
• How to know where your audience is (these are the steps to take before creating an online program!)

The great news is that even if you don’t have a list yet, you can still serve people and make a huge impact on your community, on your clients, and get people into your program now!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about where to start when creating an online program:

• • Ep.05 Do I Need an Email List to Launch an Online Program?
  • Ep. 07 Start Small to Go Big
  • Ep. 29 The Launch Process

I wanted to get into health to just help people and to make a difference in people's lives. But as I have learned over the last 10 years of being a registered dietitian - there are a lot of things that can be a bit tricky to navigate!

Especially anything legal - it’s one of those things that we need someone to be answering our questions about.

Today we have an amazing guest, my lawyer Glenford Jameson and together we’re giving you a better understanding of some of the legal questions that you need to ask - and some of the things to think about in the legality of having an online program in your practice, and this world of teaching online.

Here’s what we covered:

• What legal aspects to consider before creating an online health program (Glenford does an amazing job of breaking this down!)
• How to know if you can have clients from outside of your state/province (it depends!)
• Do regulated health professionals need a lawyer? (I’ve worked with Glenford since early in my business!)
• The importance of creating Terms & Conditions, Disclaimers, etc (and how they are there to protect you!)
• What to consider when you’re offering free content online (in addition to disclaimers!)

We help you understand what you need to think about, action steps to take, questions that need to be asked as you consider adding an online program to your practice to reach and support more people online.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about other investments to consider for your business:

• • Ep. 09 Do I Need More Training?
  • Ep. 13 Do I Need a Coach?
  • Ep. 15 Investing in Your Business

It's tricky in life to think you know what you want, and work so hard to get it. And then to experience it, is something completely different. Maybe this has happened to you?

These are all the things that you don't see when you dream a dream. 

When you have this vision of the work you want to do or the things that look glorious, maybe even the things that you think you should want or the things that other people tell you you should want. 

It might be work that you actually do right now, and you really love it. Or maybe you're someone who wants to do it, and you will love it - or you might not. 

I get a little more personal in this episode and share with you my story and help encourage you along your own path by sharing about my own dream and what happened when I achieved it.

Here’s what I share:

• What my dream was for my health business (and what really happened when I got it!)
• The type of work I did in the last 10 years (I did it all! - spokesperson, in person workshops, one to one, published a book, speaking and was on national television!)
• What began to change for me (and how I started to be honest with myself!)
• Where I am now in my business (and how I’m developing it into my dream business!)
• I give you some action steps on how you can decide when you're in something if you like it or not (this means being brave!)

If you're doing work right now that you thought and fought for and thought was your dream, but isn't, it's okay. Be brave and be honest with yourself and know that it's okay to change. Dream your own dream.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about creating goals to reach your dreams:

• • Ep. 16: Two Years Teaching Online with Shawna Melbourne
  • Ep. 23: She Told Me It’s Never Been Done
  • Ep. 25: The Next 5 Years

If you’ve been looking at your website or thinking of creating your website and would love to know how to best set it up and have a strategy behind it that will help lead people to your online program, you’ll want to hear this episode.

Today we have an incredible guest, Jess Freeman from Jess Creatives, award-winning web strategist and designer who helps health and wellness coaches get better clients. 

What we're talking about is the strategy of how you can use your website and the content on your website, as well as what content you're putting out there, as you encourage people to join your online program.

Here’s what we covered:

• The real purpose of your site (and how it will differentiate you!)
• Jess shared the top website mistakes that she commonly sees in the health and wellness industry (including how not to overwhelm your website visitors!)
• Where the website and our content fits throughout the customer launch journey (you need to first get clear on that customer journey!)
• The common question of how much content to give away (give people information that they need before they would join the program!)
• How to approach our website during the 4 launch phases (and what to do with our content during these phases!)

Understanding how your website and content fits into your business from stage to stage helps you align with how you’re developing, releasing, launching and closing your online programs over and over again.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes that can help you start to create your customer journey:

• • Ep. 05: Do I need an email list to launch an online program
  • Ep. 06: How to Grow an Email List as a Health Practitioner
  • Ep. 29: The Launch Process

When we want to look deeper at our business (or our side business), it can seem overwhelming to think about looking at the numbers, doing projections, figuring out what it is that we want to build, how it will affect our bottom line, what kind of profit we're going to have, how much it's going to cost to do that kind of work, the expenses related to it and how much time it's going to take.

I want to focus on looking deeper into the numbers to show that they're not scary, but they're actually going to give us a lot of clarity and reduce anxiety around making money, around planning things and especially around trying to make the right decisions on what to do next.

This episode is the last of the two part series on the numbers, where we’re talking about what to look for in the numbers so you can make the right plan for what you want in your business and life.

Here’s what I talked about:

• How to look at how to spend your most important resource (it’s your time!)
• Looking at your revenue (I keep it super simple!)
• What action step you can take to start figuring out your finances (it’ll help you know where to put your energy into!)
• Breaking down your expenses (I show you what they can be for an online business!)
• Getting down to your actual profit (I use examples from my past and current business model!)

My goal with this episode is to really laser focus you on what information you should be engaging with, consuming, working on - and we need to look at the numbers to do that.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about how to plan for your business:

• Ep. 25: The Next 5 Years
• Ep. 26: Getting Started with Charlene Kennedy
• Ep. 30: The $100K Mat Leave

Some of us are afraid of the numbers and we don’t look at the spreadsheets. Some of us are not and we look at the spreadsheets. 

I know that financials can be an uncomfortable topic, but we have to talk about it.

I want to challenge everyone to look at the financials, when you are thinking about the work that you do now and the work that you want to do in the future.

This episode is the beginning of a two part series on the numbers, where we’re going to dig a little deeper into the money. I share my mat leave story with you and go deep into what those numbers look like to help you take a step back and look at your own ideas for business.

Here’s what I talked about:

• The actual process of how I made that much money (and the changes I made when I looked at the numbers!)
• How many hours I worked that year (it’s less than what most people would expect!) 
• Hiring a dietitian to help with my clients (and what I did when she quit!)
• Your first step towards outsourcing (you can start with 5 hours a week!)
• The 3 things you need if you want to work less and make more (it is work to get there, but for me it was work that I loved!)

This experience of my first mat leave and seeing what the financials showed me allowed me to change the model of my business forever! 

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about how to start creating a leveraged income:

Ep. 03: Where Do I Start?

Ep. 25: The Next 5 Years

Ep.28: Where Does an Online Program Fit Into My Practice?

Have you wondered what exactly is a launch? And if it’s necessary to even have a launch? Did you know there are four phases in a launch?

I’ve found that most people have those questions and aren’t sure what is all included in a launch. So please know that if you’ve launched before and no one bought, that’s okay. 

It’s probably because you didn’t know what a launch included, and maybe it was your first one. That’s okay. I have you covered in this episode, which is ALL about the Launch Process.

Here’s what I talked about:

• Why a Launch is important (Yes, even if it’s your first online program launch!)
• What a Launch even is (and why we need to build up a launch process)
• Examples of my past launches (it’s true that we learn through our ‘failures’!)
• The 4 phases of a Launch (including what to do during post launch!)
• Behind the scenes of how I launch my program, The Leveraged Practice Workshop (also why I launch it the way I do!)

Launch are so important since most of the time, people don’t just hear about you and buy from you. They can often be a little scary and overwhelming, but they don’t have to be. 

With a proper launch process in place, you’ll be building up your customer journey, learning from each launch and tweaking as you go, so you can get your program in front of more people, make a bigger impact and grow your practice!

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes where other health professionals and I talk about launching their programs:

Ep. 08: How to Pre-Sell Your Online Program with Erica JulsonEp.16: Two Years Teaching Online with Shawna Melbourne Ep.18 Get it Out in the World with Martha McHenry

A couple of years into my practice, I started to wonder if I could do things a little bit differently – and about my love for teaching.

I wanted to give my clients more by continuing to educate them and share with them information that I thought was really important, but they just didn’t have the time for more in person appointments.

It got me thinking, “Where does an online program fit into my practice?” It’s a question I get all the time and that’s what I’ll be answering in this episode!

Here’s what I covered:

• The gap I was finding in my private practice (maybe you’re noticing the same things!)
• The many ways I have run my IBS program (all with my one topic!)
• 3 kinds of online programs (and which one helps increase engagement and results!)
• 5 different ways you can do an online program (remember there’s no one right way to create an online program!)
• Questions to reflect on what would work best for your clients and your practice (and you!)

I walk you through the process of figuring out where an online program can actually fit in your practice and give you lots of examples, so you really get an idea of how you can make your online program idea a reality.