Brands that act as The Jester appeal not to the reason and logic center of our brains, but to the emotional center of our gut. In our personal lives and in business, we often need the reminder to not take things too seriously. 

Denise Foley, Vice President of eCommerce and Direct to Consumer at The Bollman Hat Company, gives us her thoughts on the role of the Jester and why we could all use more of the levity the Jester brings. 

Finding the Funny

• {00:03:36 “Just because you're in the corporate world or have an important job, we spend way too much time working to not have fun. There needs to be some sense of levity and fun in the business and the work and it just makes it better, makes it easier to kind of see the humor in things and not take yourself so seriously.” - Denise
• {00:05:29} “We're a manufacturer, so Bollman in and of itself, while we have a brand line under that is really the manufacturer and the umbrella brand. And we've been around for 155 years. Part of the levity we said was this was our second pandemic that we've gone through and survived and thrived through.” - Denise
• {00:07:42} - “There's a lot of great history, not just about Bollman the brand and the company, but the people that have built it.” - Denise
• {00:09:47} “One of the misconceptions I would hope that people would break from around The Jester is that having a sense of humor around the work you do or your brand doesn't mean that you're not serious about making it a success.” - Denise

Associated Links: 

• Learn more about Denise Foley and The Bollman Hat Company
• Check out other Future Commerce podcasts
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world!

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