Broker transparency has become one of the most emotionally charged topics in trucking — and for good reason. Small carriers feel boxed out, brokers feel misunderstood, and the conversation often collapses into extremes instead of solutions.

In this episode of The Long Haul Podcast, I sit down with Chris Jolly, better known as The Freight Coach, to slow the conversation down and unpack what transparency actually means in today’s freight market.

We talk about power dynamics, trust gaps, what carriers are really asking for, where brokers draw their lines, and why shouting “full transparency” hasn’t moved the industry forward. This isn’t a debate episode — it’s a reality check for both sides of the desk.

If you’re a carrier trying to understand why this issue feels personal — or a broker trying to understand why trust is so fragile — this episode is for you.

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