Savile Row is one of the most prestigious shopping streets in London, and with just £10,000, Sean Dixon transformed his brand, Richard James, into one of the city's most sought-after tailors.

From designing Sir Alex Ferguson's iconic coat to hosting Elton John and Oasis in his shop at the same time, Sean shares the journey of relentless hard work and dedication it took to break into such an elite market.

He reveals how Richard James became a magnet for A-list celebrities and the pivotal moments that helped shape the company's success in the world of luxury fashion.

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