The way our customers collect information and look for products has changed, and in order to keep up with demand, manufacturers have to change the way that they approach sales and marketing.  
Today’s episode is very unique. This is a conversation that was originally recorded on Chris Grainger’s podcast: EECO Ask’s Why.    
Chris Grainger joins us from EECO, an industrial automation and power solutions company. Chris has been running the EECO Ask’s Why podcast for over 2 years and offers valuable insights on manufacturing as well as starting your own B2B podcast. Chris executed a fantastic interview with me on the go-to-market transformation in manufacturing.  
Join us as we discuss:
 How sales and marketing have changed in manufacturing
 How VOC plays an important role in GTM strategy and direction 
 How to clearly define your audience and figure out what matters to them

Marty Groover, Partner and CTO at C5MI, spent over two decades as a Surface Warfare Officer in the US Navy. He didn’t know it at the time, but this time in the Navy helped him see into the future – of manufacturing. 
Marty offers insight into the unmatched benefits of using live data to enhance your processes, product and bottom line, and how pairing people processes with technology will position you to lead the fourth industrial revolution. 
Join us as we discuss:
What the manufacturing sector can learn from the retail industry
How to build operating systems that are flexible and future-proof
Why leading with technology has its limitations

People often worry that technology and automation will replace human workers.  
But what if the most powerful path forward is empowering workers with technology for better effectiveness and efficiency, instead of replacing them? 
In this episode, Dr. Prasad Akella, the Founder and CEO of Drishti, shares his view on the future of manufacturing. A future where video data not only improves the quality of a product, but also empowers workers on the plant floor and strengthens employee retention. 
Join us as we discuss:
 How technology empowers humans to be more effective
 What using data can do for your productivity
 Why using technology leads to better employee retention

Are trade shows worth it? That seems to be a divisive question these days. But here's the truth: Like with many forms of marketing or sales activities, it comes down to execution. 
Today’s guest, Jake Hall, Keynote Speaker and Content Creator of The Manufacturing Millennial, details how to connect the physical world of a trade show with the digital world that exists before, during and after that event.  
Join us as we discuss:
How to create value and content from trade shows
How building relationships with other companies strengthens your marketing
The importance of developing personal brands

Our workforce has changed drastically over the decades. The highly desirable and stable manufacturing industry of the past has struggled to retain workers in our modern times. But there is a way to revitalize the manufacturing industry in the US to keep up with the manufacturing powerhouses around the world.  
Today’s guest, Jason Azevedo, Chief Strategy Officer at MRCA, shares his views on the importance of investing in your workforce, how automation keeps workers employed, and what manufacturing companies can do to build stronger communities.  
Join us as we discuss:
What revitalizing manufacturing looks like today
Why employee health and wellness is most important
How automation and robotics benefit the worker
How to empower smaller communities through manufacturing
How to make your company desirable to buyers

On this milestone 100th episode, the hosting tables are turned. Joe Sullivan is interviewed by Logan Lyles of Sweet Fish Media about his learnings from 100 consecutive weeks of podcasting and six ways it’s impacted his business. 
Joe Sullivan, Founder of Gorilla76, opens up about why he originally wanted to start a podcast and how he made the transition from creating mostly written content to fueling an entire content program. Joe reflects on the six most impactful outcomes, and shares his advice for overcoming imposter syndrome, getting started, and building meaningful business relationships.  
Join us as we discuss:
How to create and repurpose content with consistency
The meaningful path toward thought leadership
How to thoughtfully humanize your brand
How to measure the impact of your podcast

The manufacturing industry has been slow to adopt new technology. But with the continued improvements in technology, updating your systems has become more cost effective, faster to implement, and more flexible for your manufacturing needs. 
Today’s guest, Barry Johnson, President of Digital Manufacturing at Symphony Industrial AI, talks about how to take advantage of digitization, AI, and emerging technologies to increase productivity.  
Join us as we discuss:
What MES is and the purpose it serves in manufacturing
How digitization drives continuous improvement
How AI is changing the future of manufacturing

Are you making the right decisions to optimize productivity?  
Most organizations don’t. Most get distracted by efficiency and ultimately fail to meet their goals.  
Today’s guest, Pavel Kuviarzin, Business Growth Expert at Future State Engineering, talks about the problem solving steps to make a true impact on productivity, profitability, and the success of your business. 
Join us as we discuss:
The difference between “busy” and productive
When to utilize the resources you have vs. when to invest 
How cause and effect thinking will make a true impact
What you can do to avoid supply chain constraints 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.  
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Internal marketing employee or marketing agency? Entry level hire or seasoned marketer? Broad range of skill sets or deep specialist in a few core skills? 
Today’s guest, Mary Keough, Senior Marketing Strategist, Gorilla76, breaks down the questions that any manufacturing leader will need to answer for themselves before building a marketing team. Or even before making that first marketing hire. 
Join us as we discuss:
When to hire an internal marketer versus an agency
Budgets for staffing a marketing role
What skills sets to prioritize
The difference between the roles of marketing and sales 


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.  
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Today’s guest, Tony Lopez, Vice President, Manufacturing & Logistics Services, Pride Industries, provides insight about delivering business excellence with a positive social impact. 
Join us as we discuss:
The hiring and employment hurdles that face the disabled population
How education bridges the gap between employers and the disabled workforce
What the benefits are to hiring disabled workers  


Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.  
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.