The Mark Schulein Passion Project

Wing Lam is the co-founder and creative force behind  Wahoo’s Fish Taco; the iconic Southern California brand that blends surf culture, street food, and entrepreneurial hustle into one of the country’s most recognizable fast-casual success stories.

What started from a long family history of restauranteurs; he and two of his brothers created Wahoo’s, a cool local taco shop, with the desire to be a central place for action sports industry folks to eat and connect. Wahoo’s quickly became a lifestyle brand built on authenticity, community, and great food. 

But Wing’s impact goes far beyond business. He’s a fun and passionate supporter of youth programs, local nonprofits, action sports, music, and grassroots community events, always believing that business should bring people together.

Known for his energy, optimism, and genuine connection with people, Wing has become a respected and sought after voice in entrepreneurship, branding, hospitality, and culture. He’s a recognized entrepreneur that has stayed deeply connected to the communities and customers who helped build it.

Wing’s super power is really recognizing how to grow a business without losing the soul that made it special in the first place; and how to make a real and lasting impact on everyone around him… while making it fun; and not taking himself too seriously. What a legend. 

0:00 – Intro & Episode Kickoff

3:18 – Introducing Wing Lam & His Background

9:42 – Early Life & How It All Started

17:05 – Building the Business & Key Turning Points

25:48 – Challenges, Failures & Lessons Learned

34:12 – Mindset, Discipline & Staying Consistent

42:30 – Scaling Success & What Changed

51:06 – Leadership, Team Building & Culture

1:00:18 – Personal Growth Outside of Business

1:09:44 – Advice for Entrepreneurs & Creators

1:20:12 – Reflections, Perspective & Life Lessons

1:35:40 – Final Thoughts & Outro

Candice Appleby is a world champion paddler, accomplished surfer, and deeply committed coach whose life has been shaped by the ocean. With roots in Southern California’s surf mecca, she developed into the most dominant force in women’s stand up paddling, and has spent decades in this space, earning global recognition while continuing to evolve as both an athlete, waterwoman and coach.

Her success isn’t built on hype. It’s based on loving the ocean, and spending a lot of time in and on it. Whether competing at the highest levels on the world stage, or surfing and paddling at home, Candice employs the same focus and intention; an approach that has defined her career and her reputation as both a hammer athlete and well respected member of the ocean community around the world.

But competition is only part of the story. As a passionate coach, Candice has dedicated herself to developing others, sharing not just technique but mindset, grit and fun. She understands that performance is as much mental as it is physical, and her ability to translate her knowledge and experience into guidance has made her an incredible resource for ocean athletes at all levels. Her passion for helping others find their place in the ocean is crystal clear. 

Positive, fun, and driven, Candice Appleby represents an impressive balance of elite performance and grounded perspective, proving that success isn’t just about winning, but about how you show up, day after day, in pursuit of something greater; while bringing others along with you. 

0:00 – “Introducing Candice Appleby & Her Journey”

Big Tony.

But behind the name is the man: Tony “Big Tony” Alvarez.

And while a lot of people know the name, far fewer know the full story. The truth is, his path is deeper, broader, and more impactful than most would expect; and certainly more than I knew. The accomplishments span decades and the stories behind them are even better.

As Tony tells it, he’s lived two thirty-year careers running in parallel. One in the surf world where he held many roles; always grinding,  building brands, at the biggest names, and leaving his mark across the industry and the people. The other path; in personal security, water safety, and training; teaching discipline, awareness, and protection at the highest levels. 

Two paths. One mindset: show up, do the work, make a positive impact, leave it better than you found it & live with mana.

Today, Big Tony Alvarez leads a life grounded with a commitment to Honor. Courage and Protection.  He’s proof that where you start doesn’t define where you finish. From a kid with very little to a respected and accomplished leader forged by discipline, culture, determination (and fun) in and out of the water. His story is about staying true to who you are, pursuing what drives you, and never bending to expectations that don’t fit.

Know Your Rootz.

2:30 – Tony’s Background & Early Life

7:15 – How the Journey Started

12:05 – Key Turning Points & Breakthrough Moments

17:20 – Challenges Faced & Lessons Learned

22:45 – Building Discipline & Staying Consistent

28:10 – Mindset, Pressure & Decision-Making

33:40 – What Separates Winners From Everyone Else

39:05 – Personal Growth & Evolving Perspective

44:30 – Advice for the Next Generation

49:50 – What’s Next & Future Vision

55:15 – Final Thoughts & Closing Takeaways

If you have been involved in surf, skate or snow sports in the last three decades; you’ve been impacted by Thom McElroy.

Thom stands as one of the most influential creative minds to emerge from modern surf culture. Along with Volcom founder Richard Woolcot and co-founder Tucker Hall, he helped redefine what a surf brand could be. And helped shoot it to the moon.

With a background in graphic design and marketing (and his own firm McElroy Communications) Thom was working with other leading surf industry brands while he quietly helped to build Volcom into one of the biggest action sport brands in the world. And… he helped infuse it with an identity that blended surf, skate, snow, music, and art. His work created trends, changed the energy of youth culture and  inspired a generation to think differently about creativity and individuality… in and out of the water.

Thom has always had a clear belief in the importance of culture, following his gut, surrounding himself with great people, mentors and mentoring; while staying committed to surfing every day… still to this day. He championed, and employed athletes, artists, and creatives who embodied originality over conformity, pursued working and playing hard, while helping elevate Volcom and many, many other brands, on the global stage.

For much of the outside world, Thom McElroy may not be a well known name; but if you are in the inner circle of the action sports industries, you absolutely know, or know of Thom.

Today Thom is a prolific mentor, board of director member, community member, prone paddler, family man and a full on surf turkey. It’s an amazing story of working your tail off, loving what you do, and making an impact on those around you… and on some of the biggest brands in the world.

0:00 – “Introducing Thom McElroy & Episode Overview”

2:25 – Thom’s Background & Early Journey

7:10 – Key Turning Points in His Career

12:05 – Challenges Faced & Lessons Learned

17:20 – Building Experience & Developing Skills

22:40 – Mindset, Discipline & Consistency

28:05 – Navigating Pressure & Decision-Making

33:30 – What Separates High Performers

38:55 – Personal Growth & Long-Term Perspective

44:20 – Advice for Those Starting Out

49:45 – What’s Next & Future Vision

55:10 – Final Thoughts & Takeaways