Flint, Michigan–based concept Halo Burger was built on the fundamentals of quick service—cheap and convenient burgers, fries, and shakes—way back in 1923. And while it's seen a lot in its 97 years, the eight-unit regional burger joint is facing its toughest task yet with the COVID-19 pandemic.
Olivia Ross, Halo Burger's director of marketing, joins the podcast to talk about how the chain is modernizing its operations and marketing platforms and balancing those with nearly a century's worth of brand affinity—all in an effort to build customer trust and maintain their loyal business through the COVID crisis.

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