September 16, 2025

The massive podcast market we’re all ignoring

4 minutes

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“Ignoring Brazil isn’t just shortsighted — it’s bad business.” Renato Bontempo, the founder of the Brazil-based production company Bicho de Goiaba, writes for Podnews today with some astonishing figures about podcasting’s success in the country - a top 3 country in the world for podcast consumption, but mostly ignored by larger podcast companies.

iOS 26 has gone live on iPhone with a set of enhancements to Apple Podcasts. A new AI-powered “enhance dialogue” feature reduces background noise to make it easier to hear voices; playback speeds can now be saved per show and are more granular; “Browse” becomes “New” in the interface; and there are new categories in search. The app also has a new logo - we’ve asked Apple about updated “listen now” buttons.

Amazon Ads and SiriusXM Media announced a programmatic audio advertising integration to provide marketers using AmazonDSP the ability to access SiriusXM Media.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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