The Medical Aesthetic Marketing Show

• Leverage Instagram live to promote Morpheus in your practice

• Offer an incentive for attending the live demonstration (preferred pricing, bonus products/services)

• Set up automated keyword triggers to collect emails and names of those interested in joining

• Follow-up with audio messages after the demonstration and provide a special link for redeeming bonus offers

• Promote 10 days in advance to as many channels as possible, including email, paid ads, social media

• Seal the deal with a follow-up message 24 hours later

• Have pre-written questions ready for the live demo

• Send out reminder emails 48 & 24 hours before the event

Show Notes & Resources: VibrantMarketing.net/4

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

In this episode of the podcast, we talk about how to create professional-sounding video content for social media. We discuss the importance of batching and scheduling your content in advance, as well as the tools we use to do so.

We start off by discussing the power of Descript - a tool that helps us remove um’s and ah’s from our audio recordings and make them sound more professional. We also mention Canva’s free tool for scheduling posts and Metricool for tracking analytics.

Next, we move onto hashtags, recommending that you save a list of branded and general hashtags on your phone in notes which can be easily copied & pasted when needed. We also mention that captions don’t need to be long and lengthy, as the carousel can do a lot of the work.

To wrap up the episode, we recommend visiting VibrantMarketing.net/3 for resources on creating social media content calendars and buckets of content.

This episode provides invaluable tips on how to create professional-sounding video content for social media quickly and effectively - something every marketer needs to know!

Try Descript for Free - Vibrantmarketing.net/descript

Tune in next week when we discuss using Morpheus8 promos which costs very little but offers amazing results.

We would appreciate if you could rate & review us wherever they are listening in order to help spread the word about our podcast.

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Learn how you can improve your Medical Spa / Aesthetic website conversion rate - get more bookings, inquires, calls, and messages by improving aspects of your website.

- How to use Call To Action on your website

- How to set up the Navigation on your website

- Make it easy for people to book appointments

- How to make the most of each of your marketing channels

- Improve your website speed.

This is a part 2 episode - go back and listen to episode 1.

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Welcome to The Medical Spa Marketing Show! In this episode, we are going to discuss how you can get more bookings, consultations, and calls on your medical spa website. 

Firstly, your website is your virtual storefront, and it needs to be effective in capturing potential clients' attention. We discuss how you can optimize your website design, by using high-quality images, creating clear and compelling call-to-action buttons, and limiting navigation.

Secondly, we analyze the importance of search engine optimization and how optimizing your website content can help your medical spa rank higher in Google search results.

We then learn about how social media can help your medical spa reach a wider audience and bring people to your website. We take a deep dive into the benefits of creating and sharing educational content on social media platforms for attracting and engaging potential customers.

Finally, we touch on the importance of staying up-to-date with changing consumer preferences and how incorporating telehealth and virtual consultations can help increase client retention and convenience.

We hope that you have gained insights into how to optimize your medical spa website and attract more clients. Don't forget to tune in to our future episodes for more valuable insights and tips on how to market your medical aesthetic practice.

Full show notes: https://vibrantmarketing.net/1

Follow us on Instagram: https://www.instagram.com/vibrantmarketingonline/

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/