What do magic tricks, mind reading, and negotiation have in common? According to mentalist and business consultant Jonathan Pritchard, everything.

In this powerful Jake & Gino episode, Jonathan unpacks the psychology behind attention, influence, and performance—from juggling fire at 13 to helping corporations crush trade show ROI. With real-life stories, persuasive wisdom, and tactical negotiation advice, this episode is a must-listen for entrepreneurs, real estate investors, and anyone in the business of influence.

Learn how applied psychology, mentalism, and communication mastery can give you an edge in business, leadership, and everyday life.

Topics covered:

• Turning childhood curiosity into a global career
  
   
• The secret weapon behind great public speakers
  
   
• Why most trade show marketing fails
  
   
• Mentalism vs. magic vs. sales
  
   
• How to eliminate bad leads and attract ideal clients
  
   
• The psychology of persuasion and performance
  
   

Guest: Jonathan Pritchard
Website: https://icanreadminds.com

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/