If you’re a law firm owner feeling stuck, overwhelmed, or frustrated with your firm's growth, chances are you're missing one critical number: Cost Per Appointment. 

In this episode, we break down exactly why knowing your cost per appointment for initial consultations is the most powerful tool for scaling your law firm, maximizing profits, and finally achieving the lifestyle you've always wanted.

We will expose:

• What is "Cost Per Appointment" and why it's crucial for law firm growth.
• How tracking this one metric helped Entrepreneurial Attorney of the Year finalist Jeff Kelly double his revenue.
• The difference between marketing and advertising and why most law firms get this wrong.
• How hot transfers could be damaging your firm’s profitability.
• The step-by-step method to accurately calculate your firm's cost per appointment.
• How to use your cost per appointment to optimize ads, reduce agency costs, and improve appointment-setting efficiency.

We will use real-life examples of law firms dramatically increasing profits by focusing on this single metric and show you exactly how you can utilize this data to improve your law firm’s profitability. 

Ready to clarify your law firm’s path to growth? Get access to a variety of free courses, tools, and proven systems to improve your business step-by-step: thelawfirmsecret.com