Community provides so much value to a business so we teamed up with our friend TPan, an expert in growth marketing and community development, to discuss community performance marketing.🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast

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Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

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✏️ AUTHOR INFO ✏️

Name: TPan

Twitter: @TPan_Web3 - https://twitter.com/TPan_Web3

🚀 SPONSORS 🚀

Kazm: The all-in-one tool for building a thriving web3 community

Lens Protocol: It's time to switch to web3 social with Lens

⏱ TIME POINTS ⏱

00:00 - Intro

03:53 - Community performance marketing with TPan

04:42 - Where is community now?

07:13 - Community growth + upskilling community roles

13:00 - Best in-class community growth

18:09 - Tools for automation and measurement

20:16 - Community as a business function

22:59 - Arguments against community growth

26:48 - Final thoughts

Blur’s game-changing move to bypass OpenSea’s royalty blocklist, Coinbase wallet adds safety features following high-profile NFT scams, Immutable launches Passport, Pfizer Ventures backs decentralized science startup in $4.1 million round & sell your car as an NFT - California DMV puts car titles on blockchain.

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🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio

Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

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🛠 TOOL OF THE MONTH 🛠

Name: Guild XYZ

Twitter: @guildxyz - https://twitter.com/guildxyz

🚀 SPONSORS 🚀

Kazm: The all-in-one tool for building a thriving web3 community

Lens Protocol: It's time to switch to web3 social with Lens

⏱ TIME POINTS ⏱

00:00 - Intro

03:16 - Reddit NFTs

09:11 - Blur vs Opensea

18:56 - Wallet UX

31:09 - Pfizer backs a DAO

36:03 - California cars on-chain

41:31 - Web3 Tool of the month

43:53 - Quick hits

54:30 - Final thoughts

Chris Sealey is the Senior Vice President and Creative Director at OneOf, overseeing all creative, marketing/brand development, and NFT production for the company. We talk about how to pitch big brands, why brands say no, the Notorious B.I.G. NFT project, ownership in web2 and web3 and more.

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🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio

Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

✊ FOLLOW US ON SOCIAL! ✊

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🎙 GUEST INFO 🎙

Name: Chris Sealey

Twitter: @chsealey - https://twitter.com/chsealey

Website: www.oneof.com

🚀 SPONSORS 🚀

Kazm: The all-in-one tool for building a thriving web3 community

Lens Protocol: It's time to switch to web3 social with Lens

00:00 - Intro

04:45 - Meeting Prince

10:39 - Pitching for brands

15:42 - First OneOf project

20:15 - Why do brands say no?

23:39 - Notorious B.I.G. NFT collection

33:58 - Duke basketball project

40:59 - Collectibles in the music industry

45:26 - How does OneOf work

50:29 - Most successful investment

52:16 - Ownership in web3 vs web2

54:42 - Where to contact Chris

57:00 - Speed round

59:57 - Final thoughts

Christopher Sealey, the Senior Vice President and Creative Director at OneOf talks about creating value in NFT collections in this clip from our upcoming Doer Spotlight.

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Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

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🎙 GUEST INFO 🎙

Name: Chris Sealey

Twitter: @chsealey - https://twitter.com/chsealey

Website: www.oneof.com

There’s no doubt that NFTs will become the de-facto technology used for memberships and subscriptions in the future. So we’ve teamed up with Unlock Protocol in this weeks Deep Dive to talk about creating membership programs.

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Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

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👉 Jay Hamilton: https://twitter.com/jaybird_nft

✏️ AUTHOR INFO ✏️

Name: Unlock Protocol

Unlock Protocol is the go-to tool for on-chain memberships, ticketing, and more.

Find them: Unlock Protocol

🚀 SPONSORS 🚀

Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event!

⏱ TIME POINTS ⏱

00:00 - intro

05:40 - The basics

07:51 - Difference between Membership and Subscription

09:48 - How to build your membership program

10:17 - How to determine eligibility for you program

12:43 - Traits of successful membership programs

16:22 - Membership identity and benefit stack

18:39 - Membership privileges, benefits and tiers

20:50 - Privileges and benefits to offer

22:31 - Importance of status

25:05 - How to measure success

25:58 - Defining your membership terms

26:58 - Technical side of building a membership

29:03 - Gating and membership access

30:52 - Selling, minting and airdropping memberships to your community

33:00 - Final thoughts

Porsche struggles to sell out NFT collection, .SWOOSH studio launch, Doodles launches Doodles 2, Robinhood launches their non-custodial wallet & innovation in the web3 space.

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🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio

Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

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🎙 GUEST INFO 🎙

Name: Jeff Kauffman Jr

Website: JoinJump.Community

Twitter: @jeffkauffmanjr - https://mobile.twitter.com/jeffkauffmanjr

🚀 SPONSORS 🚀

Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event!

⏱ TIME POINTS ⏱

0:00 - Intro

1:15 - Gratitudes

2:40 - Announcement

3:34 - Porsche

19:00 - Nike launches .SWOOSH Studio

23:32 - Doodles 2 on Flow

30:00 - Robinhood enters Web3

36:20 - Diversified Staked ETH (dsETH)

42:35 - Quick Hits

Amanda is the Founder & CEO of Serotonin, the leading web3 marketing agency and product studio. Amanda sat down with us to discuss 6 web3 concepts that businesses and creators must plan for in 2023. They are; the future adoption of NFTs, what community means to web3, web3 marketing, web3 social and the creator economy, the conflict of open and closed worlds, and the new economic survival of DAOs.

This episode is part of our “WEB3 PODCASTS FOR BEGINNERS” playlist on Spotify. If you're new to web3, click HERE and make sure to hit the + button to add the playlist to your library. If you find the playlist helpful or think we need to add other episodes, please let us know on Twitter (link below).

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✊ FOLLOW US ON SOCIAL! ✊

👉 Web3 Academy Twitter

👉 Kyle’s Twitter

👉 YouTube

🚀 SPONSORS 🚀

Lens Protocol: It's time to switch to web3 social with Lens

🎙 GUEST INFO 🎙

Name: Amanda Cassatt

Twitter: https://twitter.com/amandacassatt

Website: https://amandacassatt.com/

Amanda's Book: https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951/ref=sr_1_1?crid=1VL5WCFKPL3A2&keywords=web3+marketing&qid=1672853175&sprefix=web3+marketing%2Caps%2C144&sr=8-1

⏱ TIME POINTS ⏱

0:00 - Intro

6:25 - What NFT categories is Amanda most excited about for 2023?

11:58 - What should we expect from crypto wallet on-boarding?

18:10 - Why is loyalty such a good use case for NFTs

21:15 - What does community mean to web3?

23:47 - What are the best ways to build community

27:12 - Will Discord continue to be the #1 host for web3 communities?

30:10 - Web3 social

34:35 - Amanda’s Book

38:14 - The difference between web2 and web3 marketing

42:42 - The current state of the metaverse

50:17 - Are DAOs working?

58:40 - What’s the next big onramp to web3?

1:02:12 - How to get the book

1:03:27 - Speed round

Web3 allows for new and exciting ways to market your products or services but it doesn’t allow you to skip over the fundamentals. Amanda Cassatt explains this beautifully in this clip from our DOer Spotlight with her.

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🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio

Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

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👉 Kyle Reidhead: https://twitter.com/KyleReidhead

👉 Jay Hamilton: https://twitter.com/jaybird_nft

🎙 GUEST INFO 🎙

Name: Amanda Cassatt

Twitter: @amandacassatt - https://twitter.com/amandacassatt

Website: https://amandacassatt.com/

Amanda’s Book: https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951/ref=sr_1_1?crid=1VL5WCFKPL3A2&keywords=web3+marketing&qid=1672853175&sprefix=web3+marketing%2Caps%2C144&sr=8-1

Accelerators and incubators are an exciting and important tool for web3 startups. In this episode we look at what the difference between incubators and accelerators are as well as the top 5 accelerators and incubators for web3 startups/businesses.

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🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio

Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

✊ FOLLOW US ON SOCIAL! ✊

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👉 Jay Hamilton: https://twitter.com/jaybird_nft

✏️ AUTHOR INFO ✏️

Name: Myles O’Bery

Twitter: @beetyjooce - https://twitter.com/beetyjooce

🚀 SPONSORS 🚀

Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event!

⏱ TIME POINTS ⏱

0:00 - Intro

4:35 - Incubators and Accelerators

6:20 - What are accelerators and incubators

9:50 - DAO vs VC programs

11:56 - Top web3 incubators and accelerators

12:31 - #1 - Techstars

15:34 - #2 - Mesh (ConsenSys Labs)

16:50 - #3 - Outlier Ventures

18:45 - #4 - Seed Club

21:08 - #5 - Alliance

22:40 - A helping hand never hurt anyone

Reddit community points, BAYC has a new game called Dookey Dash, Tiny Colony is moving from Solana to ImmutableX, AO Adventure, plus more news & the NFT of the month.

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🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio

Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

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🎁 NFT OF THE MONTH 🎁

Name: Shredding Sassy

Twitter: @ShreddingSassy -https://twitter.com/ShreddingSassy?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fwww.notion.so%2Fimpactdm%2F2441440d9bf542b8be4a8a383f169006%3Fv%3D203a509c2d644d95838b455dd641c8f0%26p%3D159c3b0ddb8d4157a4ed603629a53b69%26pm%3Dc

🚀 SPONSORS 🚀

Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event!

⏱ TIME POINTS ⏱

0:00 - Intro

1:00 - Gratitudes

2:30 - Web3 Academy update

3:33 - BAYC’s new game “Dookey Dash”

9:22 - Reddit crushing it

20:10 - LimitBreak announces opt-in programmable royalties

27:55 - Norway is using Ethereum for shareholder management

29:55 - Australian Open 2023 takes swing at Roblox metaverse

34:08 - Migration from Solana

41:12 - NFT of the month

43:22 - Quick hits