In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff shares how to build your UNREAL Life through listings, and what it takes to become an exceptional listing agent. It all starts with mindset - every successful listing agent thinks in a specific way, and that’s reflected in their daily activities. Listings have a higher ROI than buyers, and they give us more control over our time. The more time we spend fine-tuning that aspect of our business, the closer we get to our goals. As a bonus, later in the episode Jeff is joined by Geno D’Angelo, an agent who has mastered skills-based selling at quite a high level. Geno talks about his real estate journey, growing his business, and why he shifted from personality-based selling. You’ll also learn:

5 reasons why mastering sellers is critical

The true meaning of script mastery

The difference between skills-based agents and personality-based agents

Why we have to accept that as real estate agents we’re sales people

 

Quotes 

Living an unreal life is hard to do when you can’t control your time. -Jeff Glover  

When you start to get good at things that are hard, you build confidence within yourself. -Geno D’Angelo 

 

Key Points 

High resistance, high rejection vs. low resistance, low rejection activities 

The path of most resistance leads to the path of most freedom. Rejection is part of that resistance. Most agents spend their time on the low resistance, low rejection activities, and subsequently get less results. If you want to earn more, you have to put more time into high resistance, high rejection activities. 

 

7 Mindset Habits of Great Listing Agents

They value their time above all.

They understand that every day is a job interview. 

They have a growth-oriented, learning-based mentality and always vet out shiny object syndrome. 

They make business-based decisions, not ego-based decisions. 

They thrive off rejection because it means they are working with someone who is likely to work with them.

They start every day from a zero mindset. 

They prioritize skills-based selling over personality-based selling. 

 

Success with online lead portals 

Online portals like HomeLight have managed to outcompete agents and intercept the seller, but that doesn’t mean we can’t work with them. If you search on Google, you’ll find out that platforms like Homelight have taken over the Google Ads space. If you want to generate leads through them, you have to regularly go back into the backend and update the leads.