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What if your marketing wasn’t a stack of disconnected tools but a living system that turns attention into revenue every day? We sit down with Kathrine Farris of MarkeTecs to map the path from inspired ideas to measurable conversions, showing how creativity and technology can finally pull in the same direction.

Kathrine shares how a speaker-dependent business transformed into a scalable digital brand by productizing expertise: online courses, downloadable workbooks, and live-streamed events with recordings that kept earning. We unpack why a strong lead magnet beats a generic newsletter box, how to build a nurture sequence that actually fires, and the importance of a single message that stays consistent across your website, Instagram, Facebook, email, and SMS. When every promise is delivered on time, trust grows—and so do sales.

We also dive into AI where it truly helps. From knowledge-based chat and voice agents that answer real customer questions to responsibly disclosed AI “clones” that create on-brand video content, we explore how to remove bottlenecks without losing authenticity. Then we tackle platform sprawl. Katherine explains why HighLevel has become her go-to all-in-one: CRM, automation, funnels, scheduling, and reporting in one place, plus white-labeled templates that slash setup time. The result? Cleaner data, fewer logins, and real cost savings—like dropping from $1,700 a month to $300 while gaining more capability.

If you want a marketing engine that captures, nurtures, and converts—without burning your team out—this conversation lays out the blueprint. Subscribe, share with a teammate who’s drowning in tools, and leave a review telling us the one workflow you’re excited to automate next.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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