By 2027, most Americans will have a younger boss, yet businesses remain fixated on youth. In this episode, Chip Conley—hospitality entrepreneur, bestselling author, and founder of the Modern Elder Academy—joins Jackie Cooper, Global Chief Brand Officer at Edelman, to challenge outdated perceptions of aging. They discuss the power of experience in leadership, why brands must recognize older consumers’ economic influence, and how shifting one’s mindset on aging can add seven years to life. From ‘age fluidity’ to becoming a midlife activist, Conley makes the case for valuing wisdom over youth—because it’s not about being youthful, it’s about being useful.

About Edelman’s Longevity Lab: 

https://www.edelman.com/expertise/longevity-lab

About Dove’s Beauty Never Gets Old campaign: 

https://adage.com/creativity/work/aging-has-never-looked-better-doves-ad-celebrating-67-years-its-beauty-bar/2573526