The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

By Curt Widhalm, LMFT and Katie Vernoy, LMFTAlternative Health Health & Fitness Mental Health

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The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy episodes

April 10, 2018Our Take on Texts
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
In this episode we talk about:
A disciplinary action related to a therapist accidentally texting her client with something the client found offensive
An argument made related to whether or not therapists should ever text with their clients
Informed consent related to texting (including when your signed consent doesn’t protect you)
Why it is important to think closely about anything you’re putting out there in texts, social media, or any written communication
How to manage boundaries related to potentially being available 24/7 when your clients text
How to discuss with your client any missteps with boundaries
Telehealth considerations
Password protecting your phone
Decreasing your liability by making sure you’re HIPAA compliant
Email mistakes that aren’t really protected by your email disclaimer
All the nuances that can be misunderstood while texting – emojis, punctuation, abbreviations
How to handle private messaging on social media
How to engage in our Facebook Group
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
California Board of Behavioral Sciences
Disciplinary Actions by the CA BBS
Our Facebook Group – The Modern Therapist’s Survival Guide Group
Articles:
The Legalities and Ethics of Texting Your Psychotherapy Clients
Psychotherapy by emoji: Mental health community wrestles with texting
Text therapy: once my therapist sent me an emoji, I knew it was game over
Other Episodes Mentioned:
Making Your Paperwork Meaningful
Our events this year:
The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Who we are:
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com
A Quick Note:
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:
www.mtsgpodcast.com
www.therapyreimagined.com
Our Facebook Group – The Modern Therapist’s Survival Guide Group
https://www.facebook.com/therapyreimagined/
https://twitter.com/therapymovement
https://www.instagram.com/therapyreimagined/

Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
37 min
April 05, 2018 Building the “Psyko Therapist” Brand
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Embracing your own personal brand works when you own what you do
Using video can be an effective way of promoting mental wellness
Video has built therapeutic relationship prior to patients coming in for the first session
Pulling in a lot of different identities works best when bringing it together with your passion
Everyone has their own relationship with failure
Livesteam failures and handling online trolls
Therapists and other mental health professionals are the most critical of the crafted brand
Advertise where people are: social media
Humor eases anxieties around mental health issues
Therapists underestimate the power of being themselves
Being appropriately authentic
Find your social support system to better yourself
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
Jax Anderson’s website
The Psyko therapist youtube channel
The Psyko therapist Instagram
A Beautiful Journey Clinic
John Mulaney

Previous Episodes Mentioned:
Bad Marketing Decisions
Social Media and Video Marketing
Our events this year:
The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Who we are:
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com
A Quick Note:
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:
www.mtsgpodcast.com
www.therapyreimagined.com
https://www.facebook.com/therapyreimagined/
https://twitter.com/therapymovement
https://www.instagram.com/therapyreimagined/

Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
37 min
April 03, 2018 Interview Strategies for Therapists
Episode 44: Interview Strategies for Therapists:
Curt and Katie talk about Interviewing for Mental Health Jobs
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. In this episode, we discuss:
-Filling out applications correctly
-Phone screening process
-Different types of interview structures
-How to handle questions about theory or your practice style
-What employers are looking for
-Professionalism during the interview process
-Deal breakers for employers
-Extroverted vs introverted answers
Previous Episodes Mentioned:
Getting a J-O-B
Our events this year:
The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Who we are:
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com
A Quick Note:
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:
www.mtsgpodcast.com
www.therapyreimagined.com
https://www.facebook.com/therapyreimagined/
https://twitter.com/therapymovement
https://www.instagram.com/therapyreimagined/

Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/

39 min
March 29, 2018 Be the CEO of your SEO
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
SEO is making sure that search engines understand what your business is about
Sign up for Google My Business
Make sure that your website has appropriate title tags and descriptions
SEO research doesn’t necessarily apply to small businesses
Use synonyms for aspects of your business
Backlinks to other related websites improves your SEO
Guest blogs on others websites should link back to your website
Steady increases are more natural to search engines rather than flooding all at once
Write specific service pages for each type of different services
Links should be spread around to the different service pages
Page ranks are boosted by links that determine the importance in search engine rankings
Have a strategy for blogging & social media that fits with what you are able to provide
Brightervision.com/katiecurt for one month of free website
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
Perry Rosenbloom at Brighter Vision
Google My Business
Free month of Brighter Vision!

Previous Episodes Mentioned:
Creating Relevant Ads

Our events this year:
The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Who we are:
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com
A Quick Note:
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:
www.mtsgpodcast.com
www.therapyreimagined.com
https://www.facebook.com/therapyreimagined/
https://twitter.com/therapymovement
https://www.instagram.com/therapyreimagined/

Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
39 min
March 27, 2018 Getting a J-O-B
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. In this episode, we discuss:
Summer is a good time for job training due to a lesser client load
Agencies provide exposure to more clients
Check for jobs online and through in-person networking
Early private practice presence allows for someone else to cover early overhead expenses
Clean up your online presence
Resumes and cover letters need to look good, but might not be read in depth
Tailor your skills responsibilities from previous jobs to the job you are applying for
Thematic experience is stronger…if it fits your plan
Resumes and CVs can be multiple pages
Make sure that your references are going to be good references for your
Not all experience needs to be clinical
Who we are:
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com
A Quick Note:
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:
www.mtsgpodcast.com
www.therapyreimagined.com
https://www.facebook.com/therapyreimagined/
https://twitter.com/therapymovement
https://www.instagram.com/therapyreimagined/

Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
35 min
March 22, 2018Let’s Talk About Sex
It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.
To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with Liz Dube, MA, MS, Certified Sex Therapist
Liz Dube – Is a Sex and Relationship Therapist, Speaker, and Blogger who is passionate about helping others increase intimacy and sexual satisfaction in their relationships. She loves speaking on any topic related to sex and intimacy and she has a private practice in Long Beach & Huntington Beach, CA where she helps men, women, and couples get empowered about sex. Please visit her website where she blogs regularly about sex and intimacy: www.talksexwithliz.com.
In this episode we talk about:
Liz’ story and why she became a sex therapist
What therapists get wrong when talking about sex with their therapy clients
Myths about sex that even some therapists believe
Why people come to sex therapy
When therapists should be talking with their clients about their sex lives
Assessing sexual functioning
Language to use when talking about sex and how to desensitize yourself to common language
When to seek consultation and when to refer out
How therapists can experience shame and judgment related to impostor syndrome (e.g., the divorced marriage therapist)
Common misconceptions about sex therapists
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
Liz’s website
Our events:
The Brand Called “You”: Legal and Ethical Issues in Developing Your Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Who we are:
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more about Curt at www.curtwidhalm.com.
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more about Katie at www.katievernoy.com.
A Quick Note:
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.
Stay in Touch:
www.mtsgpodcast.com
https://www.facebook.com/therapyreimagined/
https://twitter.com/therapymovement
https://www.instagram.com/therapyreimagined/
Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
35 min
March 20, 2018Getting the Supervision You Want
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
In this episode we talk about:
Our fan mail!
Conversations happening in the Modern Therapist’s Survival Guide Facebook Group
How to find the best supervisor you can
Questions to ask in an interview, to determine their supervision style, the personality fit, and their capabilities
Common mistakes supervisors can make in both group and individual supervision
The different aspects of supervision: Clinical, Administrative/Logistical, and Professional Development
Goal-setting for both individual and group supervision
Choosing a supervisor as well as making the best of supervision
Speaking about the process in the supervision room
The challenges related to the power differential
Evaluation and space for feedback
Getting live supervision
Preparing for supervision
Seeking outside supervision when you’re not getting what you need from your assigned supervisor
What to settle for and what to advocate for
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
California Board of Behavioral Sciences
Other Episodes Mentioned:
Giving and Getting Good Supervision
Finding Your Blind Spots (Deliberate Practice Part 1)
Be a Better Therapist (Deliberate Practice Part 2)

Our events this year:
The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Who we are:
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com
A Quick Note:
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:
www.mtsgpodcast.com
www.therapyreimagined.com
https://www.facebook.com/therapyreimagined/
https://twitter.com/therapymovement
https://www.instagram.com/therapyreimagined/

Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
38 min
March 15, 2018 Be a Better Therapist
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Active vs Passive Learning
Continuing Education structure
Role plays as a learning tool
Working with clients outside of your comfort zone
Positive client outcomes
How practicing specific steps is necessary to improve
Going beyond the minimum continuing education requirements is necessary to become above average
Consultants can be found all over the world through technology
Cost factors in approaching your learning curve
Facebook groups aren’t the safest place to get the best feedback
Improving through specific areas comes with an ability to specialize and higher session fees
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
Deliberate Practice:
Tony Rousmaniere
Previous Episodes Mentioned:
Saving Psychotherapy with Dr. Ben Caldwell
Finding Your Blind Spot: Deliberate Practice Part 1
Are You Sure You’re A Specialist?
Our events this year:
The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Who we are:
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com
A Quick Note:
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.

Stay in Touch:
www.mtsgpodcast.com
www.therapyreimagined.com
https://www.facebook.com/therapyreimagined/
https://twitter.com/therapymovement
https://www.instagram.com/therapyreimagined/

Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
34 min
March 12, 2018Therapist Safety
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
In this episode we talk about:
Information about a recent shooting incident at the Yountville Veteran’s Home
Risks that therapists can face
Making sure that you take care of your own safety first and foremost!
Screening for risk factors from the initial call throughout treatment
Best practices for safety in private practice, agencies, and community-based work
Field safety for home visits (including safety in numbers)
Advocating at your agency, in your community
Tarasoff and the interaction between Mental Health and Law Enforcement
Setting up your room so everyone feels safe
Commonsense practices to keep you safe
Grounding yourself for the work once you’ve made sure you’re safe
The impact of direct and secondary trauma
Take care of yourself
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
CNN Article: Three Women, Suspect Dead After Hostage Standoff in Yountville, California
Go Fund Me: Jenn Gonzales Shushereba Memorial
Community Members talking about this topic:
Nabil El-Ghoroury, PhD, CAE, Executive Director of California Association of Marriage and Family Therapists
Lauren Adams - @lcswhatever and her tweet about safety
Additional Articles on the Topic:
Gun Violence: Prediction, Prevention, and Policy by the American Psychological Association
APA Resources for Coping with Mass Shootings, Understanding Gun Violence
APA: Stay Safe in Practice
National Association of Social Workers Social Justice Brief: Gun Violence in the American Culture
American Counseling Association: Coping in the Aftermath of a Shooting
Mass Shootings and Mental Illness
Violence Against Mental Health Professionals: When the Treater Becomes the Victim
Homicides of Mental Health Workers by Patients: Review of Cases and Safety Recommendations
Active Shooter Resources

Our events this year:
The Brand Called “You”: Legal & Ethical Issues in Developing a Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
39 min
March 08, 2018Creating Relevant Ads
It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.
To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with Duane Osterlind, LMFT, CSAT
Duane Osterlind is a Licensed Marriage and Family Therapist and Certified Sex Addiction Therapist. He is the founder and Clinical Director of Novus Mindful Life Institute Family Counseling and Recovery Center in Long Beach, California and the creator and host of The Addicted Mind Podcast. Duane’s clinical focus is on treating individuals and couples struggling with process addictions using mindfulness and a task-centered approach. His mission, with all clients and their families, is to help people overcome life's challenges and find joy, happiness, and contentment.
In addition to developing original, ground-breaking individual, couples, and family treatment programs, sharing his passion through public presentations, and conducting staff training workshops at educational and treatment centers, Duane enjoys his "hobby" of online marketing. In helping therapists connect with clients using online marketing he creates more possibilities for having a positive impact in the world. You can find Duane online at novusmindfullife.com, theaddictedmind.com, and adwordsfortherapists.com.
In this episode we talk about:
Duane’s story and how he got interested in Google Adwords
The benefits and risks of using Google Adwords to market your practice
How to show up in relevant Google searches
How to weed out people who aren’t really looking for you
How to get the best return on investment on your ad
Targeting by keywords, determining match type for your searches
How to write your ad
A/B Testing
Analytics and how to improve your return over time
Typical spends and ROI
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
Google Adwords
Google Analytics
Duane’s Adwords for Therapists
Directories that Duane mentioned:
Psychology Today
Good Therapy
Theravive
Our events:
The Brand Called “You”: Legal and Ethical Issues in Developing Your Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
30 min

About The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

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The Modern Therapist’s Survival Guide: Where Therapists Live, Breathe, and Practice as Human Beings It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now…