It’s the start of a brand-new year — new goals, new milestones, and big plans for what’s next.

And let’s be honest…
 Chances are, you’re going to need cash to make those plans happen.

In this episode of Brick and Mortar Visibility, I’m joined by Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, to talk about where small business owners are unknowingly leaving money on the table — and how to keep more cash in your business as we head into tax season.

Danielle brings clarity, confidence, and zero fluff as she breaks down:

• Six overlooked tax write-off categories that can immediately impact your bottom line
• Her three-step framework for managing money like a CEO
• A clear, straightforward answer to when it actually makes sense to become an S-Corp
• The four people every business owner needs on their money team
• Why mixing personal and business finances creates long-term stress
• And how to think about taxes as a year-round strategy, not a once-a-year scramble

If you’ve ever felt overwhelmed by numbers, unsure if you’re doing things “right,” or frustrated by how much you’re paying in taxes — this conversation will give you practical answers and real confidence.

This is an essential listen for brick-and-mortar and service-based business owners who want to stop winging it with their finances and start building a profitable, sustainable business.

A little bit about our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She’s your no-BS financial co-pilot with a side of “let’s make this business profitable and fun again.”

With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.

She’s been featured on dozens of top-rated podcasts, including The Proffitt Podcast, Eat, Blog, Talk, Oh Shoot! The How of Business, and more. Danielle also hosts her own hit show, Business By the Books.

When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family.

Gifts for Our Listeners

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.