In this episode of Simplifying Social Media for REALTORS®️, Tamany Hall and Bethany Nolan discuss the integration of social media into the real estate industry. Bethany shares her strategies for generating leads and enhancing engagement across various platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest. She emphasizes the importance of understanding platform demographics, creating high-quality content, and maintaining consistency. Bethany also highlights the shift towards softer content on Instagram, the significance of engagement over impressions, and the value of asking followers for content feedback. She advises seeking professional analysis for social media strategies and stresses the importance of originality in content creation.