Tech products like apps, sites and algorithms are constantly evolving. Every time an app is released, its makers track how people use it. They use that information to improve it for the next release. Traditional products like the chair you are sitting on, are just made and sold to you. The manufacturer doesn't monitor how you sit on the chair to make it more comfortable. Tech products are made using a cyclical production process, whereas traditional products are made using a linear one. This is the biggest difference and hardest for non-techies to understand, because it is a philosophy of imperfection and co-creation with your users. Instead of making an elaborate plan for the best product possible, you release something simple and improve it with time and use. Listen to this episode to understand the steps in the tech cycle.