If you gave me a list of 100 businesses and asked me to rank which ones were most likely to die in the next 5 years, I'd be shocked if you found me 5 I'd rank higher than the national retailer I'm talking about in this episode.

But here's the thing: I'd be wrong. Not only is this business still around; it's growing. And the story is full of great lessons even for those of us running very different types of businesses.

Today we're talking about the basics of how customers interact with products, and how getting that right goes a long, long, long way for your success.

TIMESTAMPS

Follow Andrew on Twitter: @andrewjfaris

Music Intro: "Tell Me Mama" by The Devious Means