I had the pleasure of interviewing Jen Liddy, a brand messaging and content strategy expert. Jen shared her unique approach to marketing, focusing on putting the audience at the center of all content. She introduced her MVP framework, which consists of mirroring, voice, and the power of the word "you." She highlighted the significance of making content relatable and engaging for the audience.

TIMESTAMP:

00:00:01 - Introduction to Audience-Centric Marketing

00:03:19 - The Difference Between Audience-Centric Marketing and Regular Marketing

00:07:15 - Importance of Using "You" in Content Creation

00:09:11 - Introduction to the MVP Framework

00:12:23 - Mirroring: Understanding Audience Needs

00:14:24 - Voice: Finding Your Authentic Brand Voice

00:20:59 - The Power of the Word "You" in Content Creation

LINKS:

Make Your Mark Live™ Event

Systems Saved Me® Instagram

Content Creation Made Easy

Jen Liddy Instagram

Backstage Brilliance Marketing Toolkit

^use code JORDAN to get it for free!