The Mystery of Umar and Offers2Owners.com (LA 1085)

Transcript:

Steven Butala:                   Steve Butala here. Welcome to the Land Academy Show entertaining land investment talk. I'm Steven Jack Butala broadcasting from sunny Southern California. Today I talk with Umar, the manager of one of our companies called offers2owners.com, and he'll share some stories of our Land Academy members and their success sending out offer campaigns by the ton. Hey Umar, how are you buddy? How are you doing today?

Umar Awar:                        Good. How about yourself?

Steven Butala:                   Excellent. I know you're seriously overworked specifically this month. Before I turned all the cameras on today and stuff, I checked our performance on Offers 2 Owners and it's just, it's spectacular. This has been the highest revenue month for us and for our members, isn't it?

Umar Awar:                        Yes it is.

Steven Butala:                   What do you attribute that to?

Umar Awar:                        You know what? More people are getting out of the scared mindset of sending out their first mailer honestly, it's phenomenal.

Steven Butala:                   I know we talked last week, and you said that was the biggest thing that people had to get, they just had to get it out of their minds and get the thing in the mail.

Umar Awar:                        Exactly. I mean people get hung up on how they're going to scale the calls and all that, and how are they going to automate their business, and there's so many questions there. Well once you get it out, you're kind of in a no turning back position. So I think that's all this really good to put yourself into because there's no way you can't move forward from there.

Steven Butala:                   It's like baptism by fire.

Umar Awar:                        Exactly.

Steven Butala:                   So people call you and they say, I mean I'm sure they say some version of “Umar, I am just having trouble getting this thing into the mail, or getting it over to you so you can get it in the mail.” What do you say typically to them?

Umar Awar:                        I generally ask them if they have their data pulled to be honest. It's if they already know the state and the county that they want to target, that is the most important part of it because we can handle everything else because everybody generally has their own information available. But not all of them have good data available, or [inaudible 00:02:13] data available. So if they have that file, we can pretty much do everything else. If they don't have that file, they can go through the full service option, and we'll pull it for them, so.

Steven Butala:                   Wow. So I think you gave us percentages last week. I think you said 40% of the people ask you to do the full service, pull the data for us. Is that an accurate number?

Umar Awar:                        Right, right, right. It actually significantly dropped in the last since our last podcast, and I think it's attributed to people really getting more and more into the course and rewatching it, so because it really is the basic background. It tells all, so there's no reason for people get hung up. But if they don't have the time or anything, that is why we offer that full service option.

Steven Butala:                   I mean I'm going to go against common sense here as a business owner, as the owner of offers 2 owners, and I'm going to say this, it doesn't make sense to use full service. You join this group to learn how to send out mail consistently and learn how to understand the data part of real estate, and sending out a blind offer campaign. So I mean the only valid reason that you would use the full service product in my opinion is just because like you just said, you're out of time, and it's your first mailer, and you just want to get over the hump, and get all the systems in place, and kind of see what happens,