In this episode, Michelle Thames discusses the myth that a high follower count guarantees success on social media. She emphasizes the importance of engagement over quantity and provides strategies for building a quality following. Michelle highlights the significance of consistent content, authenticity, and directing followers to other platforms. She shares success stories of entrepreneurs with modest followings who have achieved business success through a loyal community. The key takeaway is that success is measured by the connections and engagement fostered with followers.

Takeaways

Engagement is more important than the number of followers.
Consistent content and authenticity are key to building a quality following.
Direct followers to other platforms to maintain connections.
Success is measured by the connections and engagement fostered with followers.

Chapters

00:00 Introduction: The Myth of a High Follower Count
02:18 Building a Quality Following
03:44 Directing Followers to Other Platforms
05:08 Success Stories of Modest Followings
06:56 Conclusion: Success is Measured by Connections

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