#003 - Are you ready for some tough love? 

Here’s the truth: Building a pretty website and posting on social media isn’t nearly enough to develop a sustainable pet photography business. Overreliance on “organic marketing”—customers naturally finding their way to your website through search or social—is a common mistake among new pet photographers. In today’s episode, we’ll talk about ways to extend your reach beyond organic marketing.  

What To Listen For: 

• What type of organic marketing you should focus on
• How to capture valuable leads from your website
• The right way—and wrong way—to use model calls 
• One simple thing that will increase the conversion rate of your offers
• How to let go of email unsubscribers with love :) 

Tune in to learn about lead magnets, urgency, and other important tricks to succeeding at your trade! 

Resources From This Episode: 

• Hair of the Dog Academy YouTube channel
• HOD Podcast - Episode 1 (What Procrastination Really Means)  
• Hair of the Dog Academy
• Hair of the Dog Pet Photographers Facebook Group

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.