Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, "Immersion: The Science of the Extraordinary and the Source of Happiness," on this episode of the FoST podcast.

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© 2022 Future of StoryTelling, Corp.



Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011



Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown



in collaboration with Charts & Leisure



Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe 

Mix and Music, Michael Simonelli



With special thanks to Paul J Zak, Bonnie Eldon, Meghal Janardan, Sarah Vitak, Elisabeth March, Michael Bass, Megan Worman, and Laura Cray.

The Neuroscience of Good Storytelling — Paul J. Zak

The Future of StoryTelling (FoST) is a passionate community of people from the worlds of media, technology, and communications who believe that better stories can create a better future. Join FoST Founder and CEO Charlie Melcher for a series of conversations with expert storytellers from a range of disciplines to learn how they’re navigating the changing media landscape, focusing on how stories can help create positive and lasting change in the world. Conversations address a breadth of topics, from immersive storytelling to emerging technologies, the neuroscience of narrative, and much more. www.futureofstorytelling.org

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"Silo," the TV adaptation of Hugh Howey's acclaimed sci-fi novel "Wool," has become one of Apple TV+'s hottest properties since it aired last May: it's earned a second season and several nominations in the forthcoming 2024 BAFTA Television Awards among other accolades. To celebrate the success of "Silo," we're revisiting this episode with Hugh about how "Wool" took the world by storm. 

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© 2023 Future of StoryTelling, Corp.



Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011



Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown



in collaboration with Charts & Leisure



Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe 

Mix and Music, Michael Simonelli


With special thanks to Hugh Howey, Bonnie Eldon, Meghal Janardan, Sarah Vitak, Elisabeth March, Michael Bass, and Megan Worman.

"Silo" and Disrupting Entertainment, Revisited — Hugh Howey

Today, we revisit a conversation from 2021 with immersive storytelling pioneers Félix Lajeunesse and Paul Raphaël of Felix & Paul Studios. For over ten years, these two have been carefully developing a unique experiential language— a language which they’ve deployed to incredible effect in the location-based VR experience "Space Explorers: The Infinite." Felix and Paul discuss the elements of this language and how it came to be in this revisited episode.

For additional links, information, and more, visit our website at https://bit.ly/3xOz0go

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© 2024 Future of StoryTelling, Corp.



Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011



Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown



in collaboration with Charts & Leisure



Executive Producer, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe

Mix, Andrew Atkin

Music and Final Assembly, Michael Simonelli


With special thanks to Félix Lajeunesse, Paul Raphaël, Bonnie Eldon, David Gray, Amy Snook, Michael Bass, Eitan Wolf, and Megan Worman.

Evolving Layers of Experience, Revisited — Felix and Paul

Improvisation is an essential skill for comedians at Chicago’s famous Second City— and it’s a valuable skill for creators and businesses off stage, too. No one knows this better than Kelly Leonard, the Executive Director of Learning and Applied Improvisation at Second City Works. In this episode, Kelly shares some of his top tips for improv that can also make us better bosses, creatives, friends, family members, and all around better people. 

For additional links, information, and more, visit our website at https://futureofstorytelling.org/case-study/kelly-leonard-second-city-and-the-power-of-yes-and/

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© 2024 Future of StoryTelling, Corp.



Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011



Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown



in collaboration with Charts & Leisure



Executive Producer, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe

Mix, Andrew Atkin

Music and Final Assembly, Michael Simonelli



With special thanks to Kelly Leonard, Bonnie Eldon, David Gray, Amy Snook, Michael Bass, Eitan Wolf, and Megan Worman.

Second City and the Power of "Yes, And" — Kelly Leonard

We all get sick-- and yet somehow, so much of the communication from biopharmaceutical companies fails to connect with the average person. Jim Weiss, the Founder and Chairman of health innovation company Real Chemistry, is working to change that. In this episode, Jim shares how his consultancy is making healthcare communications more effective, creative, and human.

Listen to Jim's podcast, "Get Real with the Chairman," on Apple Podcasts at https://podcasts.apple.com/us/podcast/get-real-with-the-chairman/id1735398501

For additional links, information, and more, please visit our website at fost.org. 

--

© 2024 Future of StoryTelling, Corp.



Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011



Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown



in collaboration with Charts & Leisure



Executive Producer, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe

Mix, Andrew Atkin

Music and Final Assembly, Michael Simonelli



With special thanks to Jim Weiss, Danielle Clark-Brown, Kate Vos, Bonnie Eldon, David Gray, Amy Snook, Michael Bass, Eitan Wolf, and Megan Worman.

Human-Centric Health Stories — Jim Weiss

Ringling Brothers and Barnum and Bailey circus has been delighting "kids of all ages" since 1871. However, the Greatest Show on Earth is anything but dated— after all, you don’t last for 150 years without regular refreshes. Today's guest is Juliette Feld Grossman, is COO of Feld Entertainment, the company responsible for reinventing Ringling for modern audiences. In this episode, Juliette walks us through the new circus and how her family business has been so successful in creating wildly popular live family entertainment.

For additional links, information, and more, please visit our website at futureofstorytelling.org/case-study/juliette-feld-grossman-the-new-greatest-show-on-earth/

--

© 2024 Future of StoryTelling, Corp.


Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011


Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown


in collaboration with Charts & Leisure

Executive Producer, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe

Mix, Andrew Atkin

Music and Final Assembly, Michael Simonelli


With special thanks to Juliette Feld Grossman, Sabrina Lowe, Steve Yaros, Bonnie Eldon, Elisabeth March, David Gray, Amy Snook, Michael Bass, and Megan Worman.

The Neuroscience of Good Storytelling — Paul J. Zak

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