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In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact.

Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.

 

Key highlights from the episode:

- Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses.

- Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection.

- Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members.

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Quotes:

"The brain likes to stay in lazy mode." - Dr Patrick Porter

"Authenticity is key in storytelling." - Danielle Krischik

"Money is an outcome, not a purpose." - Danielle Krischik

 

Resources:

Be an FBP Insider on Patreon

Fitness Business Podcast’s LinkedIn Community

Mystery Shopping for Fitness Businesses - Website

Danielle Krischik - LinkedIn, Podcast, Instagram

Knight Agency - Website

Danielle’s Book Recommendation: Building a Story Brand by Donald Miller

Matt Spears Live Event: Finance for Fitness Success - Register Here 

 

Wise Words:

Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram

Dr Patrick Porter’s Book - Thrive in Overdrive

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Merch Sponsor:

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REX Roundtables:

Website - www.REXRoundtables.com

Email - [email protected]

Leadership Academy – www.REXLeadershipAcademy.com

 

Trusted Suppliers:

Matrix

Performance Foods

Myzone

MXM Metrics

MAX Members

 

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth

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