Secret Leaders

The Newsette's Daniella Pierson on how to prove your haters wrong


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Daniella Pierson is the CEO and Founder of the Newsette, a women-focused newsletter which she started when she was at university at just 19 years old. Now 27, she was recently named by Forbes as one of the wealthiest women of colour in the United States. 

The newsletter now has more than 500,000 subscribers, whilst revenue grew from $1million in 2019 to $40 million in 2021. Within the company she also started a creative agency, Newland, which works with Fortune 500 brands. According to Inc., the Newsette is the16th most successful company in America, based on its growth over the last three years of over 16,000%. 

Last year, Daniella, who has ADHD, OCD, and depression, co-founded mental health company Wondermind with Selena Gomez and Selena’s mother Mandy Teefey. It was recently valued at 100 million dollars. 

But Daniella did not grow up believing she could make it as an entrepreneur. She used all the ways people brought her down to fuel her desire to make her business a success but says there were many times she nearly didn’t make it. 

Find out how she did it. 

*This episode contains references to suicidal thoughts. If you or someone you know is affected by these or other issues Daniella speaks about you can get help in the UK by visiting samaritans.org*

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Secret LeadersBy Leaders Media

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